Blog

09.20.2021

Have you ever opened your mailbox to find a personalized offer from a brand? It might look like a coupon from your local bakery for a free loaf of sourdough, or a letter from your insurance provider offering 10% off for bundling home and auto. It could range from a basic flyer to a comprehensive, personalized piece of oversized mail. If your answer is yes, then you’ve received direct mail. For the marketer considering adding direct mail to the mix, let's cover the four most frequently asked questions about direct mail, including: What is direct mail?What are the different formats of direct mail?How do you build a direct mail list?How much does direct mail cost? 1) What is direct mail? Direct mail is defined by Canada Post as “physical advertising sent through the mail to find new customers and increase the value of existing ones.” It allows you to carefully target customers with precise messages, customized offers and promotions. Statistics from Canada Post For marketers, direct mail can be a powerful medium to include in your marketing mix. When properly designed, DM campaigns combine physicality, data and connectivity to achieve the best results and produce the highest ROI. Physicality – Research has shown that the physical nature of direct mail is proven to generate a 20% higher response rate than digital messaging.Data – With direct mail, you can target the customers that matter most for your business. Target geographic, demographic and psychographic segments where people are likely to respond to your offer and transform prospects into valued customers.Connectivity – Direct mail complements other marketing media, particularly digital. Incorporate it to get your brand and messaging noticed and remembered, raise brand awareness, and drive customer engagement. 2) What are the different formats of direct mail? The options are endless when it comes to direct mail formats, shapes and sizes. Each has features and benefits that could work for you, depending on your campaign. Here are the most common formats of direct mail: Self Mailers Self mailers, including postcards and coupons, are one of the most cost-effective forms of DM. Since your customer address is printed directly on the piece, there is no need for an envelope. You can be endlessly creative with self mailers. If you’re a pizza shop, you can design a coupon in the shape of a pizza. If you’re a realtor, a postcard in the shape of a house. While best practice is to use a durable cardstock, your self mailer doesn’t have to be a basic format—it can have multiple folding panes and vary in shape and size like the examples below. Designed by WCD Creative Catalogues Catalogues allow you to include more information than other direct mail formats, so you can tell your brand story and describe your products in more detail. Many businesses use catalogues to send look books, gift guides, or seasonal collections to their customers around important dates. Mailing a catalogue is more expensive, so you’ll want to make sure to send them to a highly targeted list of customers or prospects that you know want to hear about your products and services. Outer Envelope and Letter For more detailed or personalized offers, letters are a great way to reach your customers. Plus, using an envelope provides you with extra real estate to print a unique and eye-catching design. Designed by WCD Creative 3) How do you build a direct mail list? One of the most important parts of a successful direct mail campaign is targeting the right people with your message. There are three standard targeting methods you can use to build your direct mail list, including Canada Post Neighbourhood Mail™, Postal Code Targeting, and Canada Post Personalized Mail™. Canada Post Neighbourhood Mail™ Neighbourhood Mail targeting is used to reach mailboxes in a specific neighbourhood, region, or even the entire country. It’s ideal for mass awareness campaigns and acquiring new customers. As an example, restaurants often use this type of targeting to reach new customers in the neighbourhoods nearby their physical location. Postal Code Targeting Postal Code Targeting is a very precise method of reaching customers that match your ideal customer profile. Using demographic, psychographic and geographic data, you can home in on audiences that have certain characteristics—such as household income, age of the residents, pet and car ownership and many other data sets. Canada Post Personalized Mail™ Personalized Mail is used for one-to-one communication, enabling you to personalize the message and creative for your customer. The mailing data for Personalized Mail can either come from your own list of customer contacts, or you can buy/rent a list from Canada Post. Personalized Mail is best for helping you acquire new customers, deepen connections with existing ones and build customer loyalty. For example, not-for-profits often rent lists to obtain new donors, and banks often use Personalized Mail to communicate with their customers or send them special promotions. Image from Canada Post For more information on types of targeting, visit Canada Post. 4) How much does direct mail cost? The costs for direct mail can seem ambiguous, but they’re simpler than you might think. There are three key components to consider when pricing out your DM campaign. Creative The cost of designing your direct mailer depends on whether you’re designing the piece in-house, using an agency, or using a Smartmail Marketing Expert Partner (like WCD Creative) to design your piece. Printing Factors including the quantity, paper stock, size and finishing of your direct mail piece will impact the price of printing. A basic postcard printed in a bulk quantity could start around $0.15 per piece. For more complex campaigns that involve printing and packaging several pages in personalized envelopes, the cost could be a few dollars per piece. Mailing Canada Post’s pricing depends on factors like the size, weight and distribution of your piece. To give you an example of what a Neighbourhood Mailer would cost, sending one flyer to every address on a postal route (approximately 500 addresses) would cost as little as $0.17 per piece. You pay: $0.17/flyer x 500 = $85. How can WCD help with your direct mail campaign? Our direct mail experts will work closely with you to understand your campaign goals and will recommend a strategic approach that maximizes the effectiveness and ROI of your direct marketing campaign. As Smartmail Marketing™ Expert Partners, we provide campaign strategy and creative design, and will manage the print through our national print partner, Cober Solutions. It's an end-to-end solution that means you can stay focused on running your business.

08.27.2021

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement We are proud of the diverse individuals that make WCD's culture one that is entrepreneurial, creative and caring. We also recognize there is always work to do in creating a more inclusive workplace where everyone feels empowered to be themselves. This Pride Week, our leadership team is committing to joining the conversation and taking steps toward a more diverse and inclusive future. In celebration of Calgary's Pride Week, we interviewed our Vice President of Partnerships & Client Engagement, Rob Steed, to learn more about what Pride means to him as a member of the LGBTQ+ community. What does Pride mean to you and your family? For me, pride means being authentic and proud with who you are without having to hide your identity. It’s about loving yourself and not feeling ashamed or scared. Growing up in rural Nova Scotia was tough. I was isolated in a very small town where gay people were not open about their sexual orientation. Things changed slightly when I moved to PEI for university and eventually to Calgary with a friend, but it was never easy. Fast forward a few decades and it wasn’t until I was almost 40 that I was truly comfortable with my true self, and now I think, “what a waste”. I think of all the time spent trying to create a personality that fit with people around me, and it’s something I hope people will not have to continually go through in the future. How will you be celebrating Calgary Pride this week? I will be celebrating with my husband and son. Tyler and I have been together for 22 years. We will celebrate our 12-year wedding anniversary on August 29, during Pride week. We plan to take in as many virtual events as we can with our son. Rob Steed (Centre) and Family How do you show support for diversity and inclusion in the workplace year-round? I’m open. I no longer hide who I am, and I relate to many of my personal stories when talking about business problems. Many of my clients and colleagues have met my husband and supported us while we were going through the adoption process with our son. When you step into my office, you will see personal photos and memories that celebrate our family. What is your advice to businesses who want to be better allies to the LGBTQ+ community? First and foremost, be supportive and treat everyone fairly no matter of race, religion, or sexuality. Secondly, get involved and participate in community events and help with charitable donations that directly help our at-risk youth who may living in a dangerous environment. Lastly, I would recommend that all businesses take the time to find those professional organizations that support our community both professionally and personally. Several years back, I joined the Calgary-based Pride in Business group and it’s been so great to make connections. Not only did I make friends in the group, but I was able to connect with TD Bank to help my son start a small business which never would have been possible without this wonderful organization. Show Your Pride Calgary Pride Week takes place August 27 - Sept 6, 2021. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca.

06.14.2021

FOR IMMEDIATE RELEASE West Canadian Digital Imaging Announces Rebrand of 70-Year-Old Company to WCD Long-time Alberta-based digital printing and signage company emphasizes digital focus to guide its future direction and expansion Rebrand reflects WCD’s mission to connect and empower customers through personalized on-demand print and information solutions Calgary, Alberta (June 16, 2021) – West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, today announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (“WCD” or the “Company”). Among the changes will be its logo, building and delivery fleet signage, and website domain name (www.wcdconnect.com). The rebrand is part of the Company’s strategy to evolve its business and create a foundation for new and emerging opportunities. A review of the corporate strategy began in late 2019 and was then extended due to the COVID-19 pandemic. The Company’s leadership team used the additional time to thoroughly review the organization’s direction, the growing impact of technology in the field, and how customers were using print and information services in the rapidly changing work environment. Interviews with employees, customer surveys, focus groups and an expert advisory team helped shape the rebrand and new direction for the Company. The branding research determined the Company’s current brand identity no longer accurately reflected the organization’s national reach and growing set of digital on-demand print and information solutions. The new WCD branding embodies an organization that is reinventing itself, but is still very committed to its roots and the legacy it has built in its core markets. The new identity builds upon its history of innovation and customer service, but also opens doors to future service and geographic expansion. Traditionally an industry leader in its home province of Alberta, the Company has been winning business more recently in new markets including Ontario, the U.S. and Europe. “This is an exciting change for us that reinforces our direction as a digital company that provides print and information solutions to our business customers, and ultimately to their customers. We are focused on WCD’s value proposition and what our people bring to the market. While our commitment to the customers and communities we have always served will not change, there is now greater potential for us to grow the scale and scope of our operations and show what a proud Alberta-based company can bring to other markets. We believe the new WCD brand positions us perfectly for such opportunities.”— Jennifer Brookman, Vice President of Marketing The family-run, Calgary-based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019. Karen has assembled a talented leadership team that includes her sister Jennifer Brookman, Lindsay Duprey, Allan Megarry, Rob Steed, Thomas Cancilla and Bill Stevens. George has remained active with the Company on the rebrand and with corporate strategy as its Chairman. “Under George’s leadership, the company grew and evolved successfully over 36 years and earned a sterling reputation for customer service, quality work and innovative thinking. As our leadership team builds the next generation of the company, we want to accurately reflect our history and reputation while pursuing new markets and geographies. The market research we did confirmed that evolving our name, rather than completely changing it, was the appropriate strategic move for us.” — Karen Brookman, President & CEO Orange Door Direct, the Company’s in-house design agency, will now be known as WCD Creative Services as part of the rebrand. WCD is currently updating its building signage, delivery fleet, customer sales materials, website, and social media channels to reflect the new branding. About WCD As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve. We care deeply about the confidence of our customers and their critical business outcomes. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. We’re proud to continuously innovate and evolve, so you can too. Discover more ways to cultivate seamless connection – with customers, employees and information. To find out how, visit www.wcdconnect.com.

04.13.2021

HR Teams: Spend More Time on People, Less on Paper Human Resources is changing. Today, many business leaders have an increasing expectation for HR to be strategic, forward-thinking and to run like a well-oiled machine – but in reality, HR professionals are consumed by administrative tasks. As gatekeepers to valuable business information like personnel files, payroll information and recruitment data, HR is one of the most information-intensive departments in the business. Challenges in managing corporate information Managing HR paperwork costs an average $300 per employee annually. It's the manual, paper-based processes that consume time, money and resources – not to mention they expose organizations to compliance risks related to security and privacy. Fortunately, there's a solution. HR departments who embrace digital transformation can simplify the way they work, save money, and eliminate distractions so they can focus on strategic priorities that help drive business performance. Information management solutions like M-Files enable HR departments to scan and convert paper records into searchable digital formats, apply workflows to those documents that automate manual tasks, and securely manage employee data no matter where it's stored – whether it's in network folders, email, ERP systems or elsewhere. Why you should make your HR files accessible online 1) Greater control Digitizing paper records and overlaying an intelligent information management solution will save your HR department time and money. With centralized digital access to employee and corporate information, it's easy to find the information you need regardless of where you're working from. No more searching through filing cabinets or network folders. 2) Stronger security and compliance Paper files are prone to risks like theft, fires and floods, leaving organizations exposed to privacy and security risks. In a secure digital environment, HR can manage who accesses sensitive information using advanced security controls and ensure valuable information is retained in compliance with corporate regulations. 3) Easier access for a remote workforce Is your organization's paper-based information stored away in filing cabinets? Is your staff struggling to access critical information easily and efficiently because they're not always at the office? With remote work on the rise, you can enable your HR team by making company records accessible from any device, anywhere. Not only will it make their jobs easier, but it will save the company time and money. Explore M-Files, a content management solution for your HR department >

02.09.2021

How much does it cost to scan a box of paper records? A standard banker's box of documents contains about 1,800 pages. The industry average to scan those records is between $0.10 and $0.17 per page and a standard box of records costs around $250 to scan. Sounds simple, but there's a caveat. If you see a company advertising $0.07 (or lower!) per image price, buyer beware. You get what you pay for. Our standardized pricing models include all basic digitization services like document preparation, scanning, processing, indexing, quality assurance and file delivery. For those companies offering lower than standard pricing, these basic services may be additional costs that could leave you paying triple. We like to be transparent with our customers about the value we provide. Following are 7 common factors that can contribute to the cost of a document scanning and conversion project. Ready for a personalized estimate? Visit our online calculator for per-box pricing > Common factors that affect pricing for document scanning services 1) How much preparation is needed to prepare your files for scanning? Document preparation for scanning can include removing pages from binders, removing staples and other fasteners, folding down corners and ironing out wrinkled pages. If your paper document collection is looking particularly disorganized or messy, this can increase the amount of prep required. 2) Are your pages single- or double-sided? A standard banker's box averages about 1,800 images per box. But be sure to check for double-sided pages in your collection as these will count as two images (front and back). 3) What sizes are your documents? Standard high-speed scanners can work with documents up to 11x17". Documents larger than that (such as architectural drawings, blueprints or maps) need specialty oversized scanning. 4) How many index fields do you need captured? Using Optical Character Recognition (OCR) technology, we can make your documents searchable when they're converted to PDFs. Not all OCR technologies are built with the same level of sophistication. The system we use recognizes over 100 languages, ideal for organizations with multilingual documentation. OCR can also capture and recognize index fields in your document which can help to classify and organize information in your content management system. Index fields will change based on your unique requirements. In most cases, customers only require three standard fields based on their industry. However, there are some customers who have more complex needs and can ask for 50+ custom fields. 5) Do you have scanning accuracy compliance requirements? The industry standard for imaging accuracy rating is 99%, meaning for every 100 pages, one has an error. Customers with industry-specific compliance regulations sometimes require up to 99.99% accuracy, which requires additional QC and manual oversight that can add to the cost of your project. 6) Do you want each section, folder or document delivered as a PDF? Whether you want each section (common to land files), folder or document delivered as a PDF will affect your per-box price. If one folder has 10 documents in it, it can quickly be scanned all at once into a single PDF. If each of those documents needs to be separated into their own PDF, this will require more time and therefore higher cost. 7) Where are your records stored and where do you want them scanned? Our team can securely transport your records collection to our compliant scanning facilities in Calgary or Edmonton, or we can deploy records technicians to scan them on-site at your organization. The method you choose and the physical location of your records will factor into the price of your scanning project. 8) Do you have abnormally sized or unique documents? Our document scanning expertise is not limited to traditional documents. WCD also supplies best-in-class blueprint scanning services and large format scanning services. Have questions? Leave us a comment below or contact us directly. Online Calculator for Per-Box Scanning Estimates Curious what scanning your banker's boxes will cost you? Check out our online calculator and get an estimate sent instantly to your inbox.

11.27.2020

West Canadian Digital Imaging is proud to announce that our Owner and Chairman, George Brookman, has been appointed to the Order of Canada by the Right Honourable Julie Payette, Governor General of Canada. The Order of Canada is one of our country’s highest civilian honours. Its Companions, Officers and Members take to heart the motto of the Order: DESIDERANTES MELIOREM PATRIAM ("They desire a better country"). George is recognized by the Order for his commitment to local business initiatives, and for his multifaceted contributions as a Calgary community leader. Some of his recent community leadership roles include: Director of the Field of Crosses, a veteran's memorial tribute in Calgary; Chairman of Breakfast on the Bridge fundraisers in support of the Calgary Military Family Resource Centre; Ambassador for the Salvation Army's Day of 1,000 Lunches; and Past President and Chairman of the Board of the Calgary Stampede. "To be recognized among thousands of inspiring Canadians is an honour that is both humbling and overwhelming," says George. "This is such a proud moment not just for me, but for my family, friends, colleagues and the many people who have made the journey with me. It’s a true recognition of the importance of community, particularly at this difficult time." Created in 1967, the Order of Canada recognizes outstanding achievement, dedication to the community and service to the nation. More than 7,000 people from all sectors of society have been invested into the Order. Those who bear the Order’s iconic snowflake insignia have changed our nation’s measure of success and, through the sum of their accomplishments, have helped us build a better Canada. Appointments are made by the governor general on the recommendation of the Advisory Council for the Order of Canada. Congratulations to the 114 appointees announced today! For more information on the Order of Canada and recent appointees, click the link below.

07.21.2020

It started with a filing cabinet. Then a closet. Eventually, your organization's paper records collection grew so much that your office space couldn't sustain it, so you entered into a contract with a file storage vendor. Sound familiar? Today, the average organization increases its paper consumption by 22% each year, which means there's no sign of that growth stopping anytime soon. Driven by a shift towards remote work and an increase in economic uncertainty, many businesses are now looking to improve their employees' access to company information and reduce their overall operating costs. Thankfully, both objectives can be achieved with a single solution... by eliminating the large volumes of paper in your organization that take up valuable real estate, cost money to store and are very difficult (if not impossible) to access while working remotely. The solution sounds simple—eliminate paper. But often, this can feel like a daunting and expensive endeavour that leaves many businesses wondering, "Where do we start?" Enter Scan-to-Zero. What is Scan-to-Zero? Scan-to-Zero is a method of digitizing your paper records collection that is easy, affordable and flexible. Rather than deploying resources to scan your entire records collection all at once (which can be daunting and expensive), our team will digitize a fixed volume of your records each month until your collection is complete. If your records are taking up space in your office, or you're paying expensive document storage fees, we'll alleviate those pain points right away. At no additional cost, we will store your records at our secure facilities while they're waiting in the queue to be scanned. When it's time for digitization, our experts securely convert, extract and index the valuable data from your records using our state-of-the-art capture technology including an IBML scanner, Kofax Capture and Optical Character Recognition (OCR). Book a complimentary Scan-to-Zero Site Assessment > The Scan-to-Zero Process How does it work? We assess your needs and establish a budget, timeline and technical requirements for your file delivery We securely transport your collection to our storage facilities where your documents await scanning, or we can remove small batches from your office at a time (we're flexible to your needs) Whether your budget is $500 or $5000, we'll scan a fixed rate of documents each month until your paper volume and invoice both reach zeroWhile your files are in the queue waiting to be scanned, you'll still have access to them—just let us know what files you need, and our experts will locate and deliver them securely right awayOnce your documents are digitized, we deliver them to you digitally (and we can also help you with content management solutions and strategies) After they're scanned, West Canadian can safely destroy your records in accordance with compliance regulations, or we can return them safely to you (or a combination of the above) Get started with Scan-to-Zero today > Key Benefits of Scan-to-Zero 1) Eliminate Document Storage Costs and Contracts If your business records are in a document storage facility, you're likely paying a fixed monthly rate on a long-term contract. When that contract is up, there's still no end in sight as your volume of information continues to grow. With Scan-to-Zero, you pay what you want until the work is done and your invoice is zero. 2) Gain Access to Critical Business Records Once your documents are scanned and converted West Canadian offers and support several solutions for digital file delivery and information management. Our experts will work with your unique needs, budget and timelines to determine what's right for you. 3) Improve Workplace Efficiency Research shows that a typical employee spends 30-40% of their time looking for information that's stored away in filing cabinets. Once you've gone digital, you can organize your content repository in a simple and effective way that makes it easy to find information whenever and wherever you need it. Getting Started The first step is a conversation. Take advantage of our complimentary Scan-to-Zero Site Assessment and we'll visit the location of your business records to assess: The approximate volume of your recordsFile types and unique requirements for digitization (including blueprint scanning or other large format scanning needs)Your budget and timeline for going digital Plus, for a limited time get a complimentary proof of concept that includes the scanning and electronic delivery of one banker's box of files. For more information visit the link below. Learn More About Our Document Scanning Services

07.01.2020

As the COVID-19 crisis began to unfold, many organizations had to quickly mobilize a remote workforce with very little warning or preparation. Some of West Canadian's customers reached out to find simple and affordable solutions that would enable their employees to remotely access and collaborate on company documents, no matter where they were working from. As we settle in and adapt to this new world of work, issues and gaps in the process will inevitably continue to surface. Here are three steps organizations can follow to proactively support and empower a productive digital workplace. Step 1: Define your business-critical processes. To meet an immediate need, many employees found temporary workarounds to access their files and information from home. To enable a truly productive, secure and accessible remote work environment, organizations must reassess the situation strategically. Before you can choose a solution for your new digital workplace, you must define your needs. Start by identifying the key stakeholders in your business — HR, Accounting, Supply Chain, Operations, Marketing, Sales, etc., and then define the critical processes that each of these groups performs to keep your business running. Some examples include: Does your HR team need access to employee records and policies to manage staff and business continuity during the crisis? Does your accounting team need access to invoices and purchase orders to continue paying vendors and collecting customer payments?Do your sales staff need customer contracts, SOWs and other critical materials to manage accounts and keep revenue flowing? Once you have defined the business-critical processes performed by each stakeholder group, list them in order of priority and identify the roadblocks they are experiencing due to their new remote work environment. Step 2: Determine what you already have available in your technology ecosystem. Once you have a solid understanding of the roadblocks your stakeholders are experiencing, the next step is understanding the tools, technology and expertise you already have available. Some key questions to consider: Where are your company documents stored? Start with the basics. Are your documents paper-based, digital, or both? If your company information is paper-based and stored away in filing cabinets at the office, you will need to consider converting those documents to a digital format and storing them in a secure, cloud-based location. While developing a digital information ecosystem typically requires strategy, there are easy-to-adopt and affordable solutions that will work for the interim. If your documents are digital, where are they stored? If they are in-network folders, are they accessible remotely through a VPN? If they are in email, SharePoint or an ERP system, can they be securely accessed and shared from home? Do you have the in-house expertise to deploy a solution? If there are gaps in your technology that leave your team unable to access information remotely, you may need to deploy an interim solution. In that case, do you have an internal IT team that can champion the initiative and get your digital workforce set up quickly? If not, consider consulting with a trusted partner like West Canadian. Speak to our Digital Transformation Specialist > Step 3: Choose and deploy a solution. You now have a clear understanding of the roadblocks your employees are having getting access to their critical information, and you understand your current technology environment. With this in mind, it's time to choose a technology solution that will work for the interim, but also has the capability to provide value when your employees are back at work. There are several quick to adopt, easy to use and affordable document management solutions that could work for your organization. Which solution you choose depends on factors such as: Complexity of your information environment — Do you have several departments that each need their own repository, or are you a smaller business that needs a single place to store information? Metadata requirements — What type of search functionality do you need to retrieve documentation? Permission controls — Do you require advanced measures for granting access to documentation, or are you fairly lenient? If you're not sure where to get started with choosing an interim document and information management ecosystem, WCD can help. We're Here for You WCD can help you rapidly design and deploy the software,hardware and processes that you need to enable your workforce with quick, simple and secure access to your key business records. Learn more by clicking the link below. Learn More

06.30.2020

June 18, 2020 — West Canadian Digital Imaging Inc. (West Canadian) today announced the achievement of their Workplace Safety Certificate of Recognition (COR) from the Government of Alberta. The Certificate of Recognition is a designation granted to organizations whose Health and Safety Management Systems meet Occupational Health & Safety (OHS) standards as evaluated by an external certified auditor. Many organizations in government, oil and gas and other safety-conscious industries have made it a requirement for vendors to have their COR in order to bid on work. This designation gives the company a competitive advantage that few organizations who provide similar services to West Canadian have. “Our Certificate of Recognition is a reflection of a dedicated staff who actively participate in maintaining a safe work environment each day," says Heather Rogers, Human Resources Manager. "We have always believed that our people are our most important resource." "The achievement of our COR makes a clear statement of our commitment to the safety of our employees, especially at a time where health and safety are top of mind. This is an incredible achievement that our organization is very proud of." — Karen Brookman, President & CEO The process to attain a Workplace Safety COR is thorough. A two-week audit by a certified external party consists of a review of company documentation including maintenance records, visitor logs, safety meeting records and health and safety policies and procedures. Employees are randomly selected for interviews to ensure there is a maintained level of awareness and involvement in the organization’s health and safety program. To learn more about Alberta’s guidelines for the Workplace Safety COR, visit the Government of Alberta. About West Canadian Digital Imaging Inc. For over 65 years, West Canadian Digital Imaging Inc. has enabled businesses to manage their information, tell their story and drive change that matters using an unparalleled breadth of innovative and flexible digital solutions that span from back-office to brand. Our services are designed to reduce costs, improve efficiency and provide our customers with the confidence to take their business to the next level. Our rich history and deep roots in the community have forged lifetime relationships with clients, partners and staff across Canada. Headquartered in Calgary, we have offices in Edmonton, Red Deer and Fort McMurray, Alberta as well as Toronto, Mississauga and Sarnia, Ontario.  Learn more at www.westcanadian.com or follow us on LinkedIn, Instagram, Facebook or Twitter. For more information, contact: Heather Rogers, Human Resources Manager hrogers@westcanadian.com 1-800-267-2555