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West Canadian Digital Imaging Announces Rebrand to WCD



06.14.2021

FOR IMMEDIATE RELEASE

West Canadian Digital Imaging Announces Rebrand of 70-Year-Old Company to WCD

Long-time Alberta-based digital printing and signage company emphasizes digital focus to guide its future direction and expansion

Rebrand reflects WCD’s mission to connect and empower customers through personalized on-demand print and information solutions

Calgary, Alberta (June 16, 2021) – West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, today announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (“WCD” or the “Company”). Among the changes will be its logo, building and delivery fleet signage, and website domain name (www.wcdconnect.com).

The rebrand is part of the Company’s strategy to evolve its business and create a foundation for new and emerging opportunities. A review of the corporate strategy began in late 2019 and was then extended due to the COVID-19 pandemic. The Company’s leadership team used the additional time to thoroughly review the organization’s direction, the growing impact of technology in the field, and how customers were using print and information services in the rapidly changing work environment. Interviews with employees, customer surveys, focus groups and an expert advisory team helped shape the rebrand and new direction for the Company.

The branding research determined the Company’s current brand identity no longer accurately reflected the organization’s national reach and growing set of digital on-demand print and information solutions. The new WCD branding embodies an organization that is reinventing itself, but is still very committed to its roots and the legacy it has built in its core markets. The new identity builds upon its history of innovation and customer service, but also opens doors to future service and geographic expansion. Traditionally an industry leader in its home province of Alberta, the Company has been winning business more recently in new markets including Ontario, the U.S. and Europe.

“This is an exciting change for us that reinforces our direction as a digital company that provides print and information solutions to our business customers, and ultimately to their customers. We are focused on WCD’s value proposition and what our people bring to the market. While our commitment to the customers and communities we have always served will not change, there is now greater potential for us to grow the scale and scope of our operations and show what a proud Alberta-based company can bring to other markets. We believe the new WCD brand positions us perfectly for such opportunities.”

— Jennifer Brookman, Vice President of Marketing

The family-run, Calgary-based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019. Karen has assembled a talented leadership team that includes her sister Jennifer Brookman, Lindsay Duprey, Allan Megarry, Rob Steed, Thomas Cancilla and Bill Stevens. George has remained active with the Company on the rebrand and with corporate strategy as its Chairman.

“Under George’s leadership, the company grew and evolved successfully over 36 years and earned a sterling reputation for customer service, quality work and innovative thinking. As our leadership team builds the next generation of the company, we want to accurately reflect our history and reputation while pursuing new markets and geographies. The market research we did confirmed that evolving our name, rather than completely changing it, was the appropriate strategic move for us.”

— Karen Brookman, President & CEO

Orange Door Direct, the Company’s in-house design agency, will now be known as WCD Creative Services as part of the rebrand. WCD is currently updating its building signage, delivery fleet, customer sales materials, website, and social media channels to reflect the new branding.

About WCD

As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve.

We care deeply about the confidence of our customers and their critical business outcomes. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. We’re proud to continuously innovate and evolve, so you can too.

Discover more ways to cultivate seamless connection – with customers, employees and information. To find out how, visit www.wcdconnect.com.

For more information

Rosalind Toews

Telephone: 403-689-0950

Email: rtoews@wcdconnect.com

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09.20.2022

WCD Achieves M-Files Certified Delivery Partner Status

WCD Achieves Certified Delivery Partner Status with M-Files WCD is proud to announce our designation as a Certified Delivery Partner with M-Files, a global information management software solutions provider. The M-Files Delivery Partner Certification Program grants designation to M-Files partners for having two or more certified employees. What This Means for WCD Customers As one of only four Certified Delivery Partners in Canada, WCD is well poised to provide organizations with strategic guidance and support for configuring, deploying and maintaining M-Files as their information management solution. Through strategic consultation and expert professional services, WCD helps organizations effectively manage the lifecycle and governance of their digital records and information. “More than anything, this designation shows customers that we’re skilled in handling sophisticated data and information ecosystems. By following reliable processes and methodologies, we enable our customers to fully leverage the tools and technologies they invest in—M-Files included.” — Mark Ellis, Sr. Digital Transformation Consultant About the Certified Delivery Partner Program The process of becoming a Certified Delivery Partner includes extensive training on M-Files technology solutions, followed by a problem-solving exercise that tests your ability to design, develop and implement those solutions in a real-world scenario. WCD’s Mark Ellis, Senior Digital Transformation Consultant and Chris Edwards, Solutions Architect, have both completed the training certification. “We’re very proud to have achieved Certified Delivery Partner status with M-Files,” says Ellis. “We’ve proven our ability to analyze and solve complex challenges that require a high degree of business acumen, process-thinking and technology expertise—and that’s exactly what we do for our clients when it comes to managing their information.” About M-Files M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk. For more information, visit www.m-files.com. About WCD As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. Discover more ways to cultivate seamless connection— with customers, employees and information. To find out how, visit www.wcdconnect.com. What Can M-Files Do for Your Business? Unlike any other content management platform, M-Files overlays your current information architecture and searches for information based on what it is rather than where it's stored, simplifying access from a single location and eliminating the need for a costly data migration project. By breaking down silos between disparate systems and content repositories, M-Files helps accelerate your organization's journey to digital transformation. Does it sound like M-Files could work for you?

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08.30.2022

Celebrating Pride: How WCD is Championing Diversity in 2022

Happy Pride Week! Calgary’s Pride Parade + Festival is in full swing, taking place from August 26 – September 5, 2022. In celebration and reflection, we’re looking back on the progress we’ve made to support the LGBTQA+ community and improve diversity, equity and inclusion at WCD this year. WCD’s Progress Toward Diversity, Equity and Inclusion in 2022 1) Partnership with Pride in Business This year, we partnered with Pride in Business as their official Print & Signage Sponsor. Working to create connections within the LGBTQA+ community of professionals and entrepreneurs, Pride in Business is on a mission to enhance visibility, support and commerce in the community. Through our partnership, we’ve played a humble role in the success of several Pride in Business events, including Pride in Art, an event that showcased the work of several local LGBTQA+ artists, and the upcoming 10-Year Anniversary Rooftop Bash, taking place on August 31, 2022. Pride in Art 2022 We’re proud to support Pride in Business, and we look forward to our continued partnership. 2) WCD Diversity Council & Internal Awareness Last year, we recognized a need to create space for open discussion around diversity and inclusion in our workplace. In response, we established WCD’s first ever Diversity Council—an internal group of leaders committed to creating dialogue and taking actionable steps to ensure everyone feels empowered to be their most authentic selves at work. As an organization, we’re proud of the diversity that makes our culture uniquely ours. We also recognize that the work is never done, which is why our team is committed to continually improving our DEI initiatives. To start, we’re launching our 2022 employee survey with an added emphasis on collecting feedback and valuable insights from staff on areas we can improve DEI in the workplace. What Pride Week Means for WCD’s Candace Ogden Last year, we celebrated Pride by interviewing WCD’s Rob Steed, VP of Partnerships & Client Engagement. This year, we asked Candace Ogden, Customer Service Representative to share a bit about what Pride means to her as a member of the LGBTQA+ community. Read last year's interview with Rob Steed > What does Pride mean to you? "For my family, Pride means being at one with who we are inside and out and accepting love as love. We teach our children that if we open our hearts to others, we will learn acceptance through doing so." How do you celebrate Pride week with your family? "Our family attends community events during Pride week which really helps to teach the youngest members in our family about diversity. But we don’t just celebrate Pride during this week. We are a family that celebrates who we are all throughout the year." How do you show your support for diversity and inclusion at work all year round? "In any social setting, including at work, the one thing I have learned on my journey is that being open and fully comfortable with who I am is a great way to stimulate inclusion anywhere. Not only do I show complete confidence in myself, I also make a genuine effort to show interest in others and learn about what makes them unique." We teach our children that if we open our hearts to others, we will learn acceptance through doing so. What is your advice to businesses who want to be better allies to the LGBTQA+ community? "My advice to businesses is to not only show the support visually, but to take a solid stance in advocating on behalf of the LGBTQA+ community. It is such a multifaceted community that often there is a lack of understanding for one another, even amongst those of us who are members of this community. Take time to listen and to try to understand others, and when there is a lack of understanding, find and provide resources to those who may be struggling with who they are." How You Can Celebrate Pride Week Feeling the spirit of Pride? Visit Calgary Pride's Community Events Calendar to discover the many inclusive and interactive events happening around the city this week.

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06.15.2022

WCD is Renovating: Here's How to Pick Up Your Orders

Our Customer Pick-Up Location is Moving WCD is currently undergoing exciting renovations at our Calgary headquarters. Effective Friday, July 8, our customer entrance for order pick-ups and drop-offs will move to a new entrance at the East end of our parking lot. Why? We're Renovating! Our main offices are currently undergoing renovations that will bring our Calgary production teams together under one roof. WCD's Signage operations, currently located across the street in Alyth Yard, will be moving into our main production facility. These renovations are a positive step forward for our company, enabling us to optimize the use of our current space and streamline operations so we can continue to serve our customers better. We can't wait to welcome you to our new space! Please excuse our appearance as we add the finishing touches. Questions or Concerns? For more information about our new customer pick-up entrance, contact your Account Executive or email us at info@wcdconnect.com.

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