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West Canadian Digital Imaging Announces Rebrand to WCD



06.14.2021

FOR IMMEDIATE RELEASE

West Canadian Digital Imaging Announces Rebrand of 70-Year-Old Company to WCD

Long-time Alberta-based digital printing and signage company emphasizes digital focus to guide its future direction and expansion

Rebrand reflects WCD’s mission to connect and empower customers through personalized on-demand print and information solutions

Calgary, Alberta (June 16, 2021) – West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, today announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (“WCD” or the “Company”). Among the changes will be its logo, building and delivery fleet signage, and website domain name (www.wcdconnect.com).

The rebrand is part of the Company’s strategy to evolve its business and create a foundation for new and emerging opportunities. A review of the corporate strategy began in late 2019 and was then extended due to the COVID-19 pandemic. The Company’s leadership team used the additional time to thoroughly review the organization’s direction, the growing impact of technology in the field, and how customers were using print and information services in the rapidly changing work environment. Interviews with employees, customer surveys, focus groups and an expert advisory team helped shape the rebrand and new direction for the Company.

The branding research determined the Company’s current brand identity no longer accurately reflected the organization’s national reach and growing set of digital on-demand print and information solutions. The new WCD branding embodies an organization that is reinventing itself, but is still very committed to its roots and the legacy it has built in its core markets. The new identity builds upon its history of innovation and customer service, but also opens doors to future service and geographic expansion. Traditionally an industry leader in its home province of Alberta, the Company has been winning business more recently in new markets including Ontario, the U.S. and Europe.

“This is an exciting change for us that reinforces our direction as a digital company that provides print and information solutions to our business customers, and ultimately to their customers. We are focused on WCD’s value proposition and what our people bring to the market. While our commitment to the customers and communities we have always served will not change, there is now greater potential for us to grow the scale and scope of our operations and show what a proud Alberta-based company can bring to other markets. We believe the new WCD brand positions us perfectly for such opportunities.”

— Jennifer Brookman, Vice President of Marketing

The family-run, Calgary-based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019. Karen has assembled a talented leadership team that includes her sister Jennifer Brookman, Lindsay Duprey, Allan Megarry, Rob Steed, Thomas Cancilla and Bill Stevens. George has remained active with the Company on the rebrand and with corporate strategy as its Chairman.

“Under George’s leadership, the company grew and evolved successfully over 36 years and earned a sterling reputation for customer service, quality work and innovative thinking. As our leadership team builds the next generation of the company, we want to accurately reflect our history and reputation while pursuing new markets and geographies. The market research we did confirmed that evolving our name, rather than completely changing it, was the appropriate strategic move for us.”

— Karen Brookman, President & CEO

Orange Door Direct, the Company’s in-house design agency, will now be known as WCD Creative Services as part of the rebrand. WCD is currently updating its building signage, delivery fleet, customer sales materials, website, and social media channels to reflect the new branding.

About WCD

As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve.

We care deeply about the confidence of our customers and their critical business outcomes. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. We’re proud to continuously innovate and evolve, so you can too.

Discover more ways to cultivate seamless connection – with customers, employees and information. To find out how, visit www.wcdconnect.com.

For more information

Stephen Lewis

Telephone: 403.472.6574

Email: stephen@swlconsulting.ca

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08.27.2021

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement We are proud of the diverse individuals that make WCD's culture one that is entrepreneurial, creative and caring. We also recognize there is always work to do in creating a more inclusive workplace where everyone feels empowered to be themselves. This Pride Week, our leadership team is committing to joining the conversation and taking steps toward a more diverse and inclusive future. In celebration of Calgary's Pride Week, we interviewed our Vice President of Partnerships & Client Engagement, Rob Steed, to learn more about what Pride means to him as a member of the LGBTQ+ community. What does Pride mean to you and your family? For me, pride means being authentic and proud with who you are without having to hide your identity. It’s about loving yourself and not feeling ashamed or scared. Growing up in rural Nova Scotia was tough. I was isolated in a very small town where gay people were not open about their sexual orientation. Things changed slightly when I moved to PEI for university and eventually to Calgary with a friend, but it was never easy. Fast forward a few decades and it wasn’t until I was almost 40 that I was truly comfortable with my true self, and now I think, “what a waste”. I think of all the time spent trying to create a personality that fit with people around me, and it’s something I hope people will not have to continually go through in the future. How will you be celebrating Calgary Pride this week? I will be celebrating with my husband and son. Tyler and I have been together for 22 years. We will celebrate our 12-year wedding anniversary on August 29, during Pride week. We plan to take in as many virtual events as we can with our son. Rob Steed (Centre) and Family How do you show support for diversity and inclusion in the workplace year-round? I’m open. I no longer hide who I am, and I relate to many of my personal stories when talking about business problems. Many of my clients and colleagues have met my husband and supported us while we were going through the adoption process with our son. When you step into my office, you will see personal photos and memories that celebrate our family. What is your advice to businesses who want to be better allies to the LGBTQ+ community? First and foremost, be supportive and treat everyone fairly no matter of race, religion, or sexuality. Secondly, get involved and participate in community events and help with charitable donations that directly help our at-risk youth who may living in a dangerous environment. Lastly, I would recommend that all businesses take the time to find those professional organizations that support our community both professionally and personally. Several years back, I joined the Calgary-based Pride in Business group and it’s been so great to make connections. Not only did I make friends in the group, but I was able to connect with TD Bank to help my son start a small business which never would have been possible without this wonderful organization. Show Your Pride Calgary Pride Week takes place August 27 - Sept 6, 2021. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca.

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04.01.2021

West Canadian Announces Changes to Executive Leadership Team

West Canadian Announces Changes to Executive Leadership Team West Canadian Digital Imaging ("West Canadian") announced changes to the executive leadership team today. Rob Steed is promoted to Vice President, Partnership and Customer Engagement, Thomas Cancilla is promoted to Vice President, Regional Operations and Corporate Signage, and Lindsay Duprey is promoted to Executive Vice President, Strategic Growth and Innovation. The changes take effect April 1, 2021. "In times of challenge, strong leaders often emerge," says Karen Brookman, President & CEO. "I believe that for West Canadian to have the courage and capability to expand into new areas, build a great future and create new opportunities for our employees; we must have a committed, experienced and capable leadership team at the highest level in the company." Rob Steed (Left), Thomas Cancilla (Centre), Lindsay Duprey (Right) Rob Steed has had a successful career with West Canadian for over 20 years and has been instrumental in the growth of the company's managed services, photobook and digital print business. In his new role, Rob will continue to build trusted relationships with our customers, launch new service offerings and support revenue growth while overseeing Calgary Operations. Over the last 10 years, Thomas Cancilla has lead the growth and success of West Canadian's Edmonton operations and the advancement of our corporate signage business across the country. In his new role, he will focus on expanding regional operational capabilities and contributing to the company's national growth strategy. Lindsay Duprey joined West Canadian three years ago, and has demonstrated an unwavering commitment to develop and execute on sales initiatives and secure strategic partnerships. In her new role, Lindsay will be responsible for developing corporate strategies and growth, and for overseeing our sales, technology services and innovation initiatives with an emphasis on market expansion. Follow us on LinkedIn for other news and updates.

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11.27.2020

West Canadian's George Brookman Appointed to the Order of Canada

West Canadian Digital Imaging is proud to announce that our Owner and Chairman, George Brookman, has been appointed to the Order of Canada by the Right Honourable Julie Payette, Governor General of Canada. The Order of Canada is one of our country’s highest civilian honours. Its Companions, Officers and Members take to heart the motto of the Order: DESIDERANTES MELIOREM PATRIAM ("They desire a better country"). George is recognized by the Order for his commitment to local business initiatives, and for his multifaceted contributions as a Calgary community leader. Some of his recent community leadership roles include: Director of the Field of Crosses, a veteran's memorial tribute in Calgary; Chairman of Breakfast on the Bridge fundraisers in support of the Calgary Military Family Resource Centre; Ambassador for the Salvation Army's Day of 1,000 Lunches; and Past President and Chairman of the Board of the Calgary Stampede. "To be recognized among thousands of inspiring Canadians is an honour that is both humbling and overwhelming," says George. "This is such a proud moment not just for me, but for my family, friends, colleagues and the many people who have made the journey with me. It’s a true recognition of the importance of community, particularly at this difficult time." Created in 1967, the Order of Canada recognizes outstanding achievement, dedication to the community and service to the nation. More than 7,000 people from all sectors of society have been invested into the Order. Those who bear the Order’s iconic snowflake insignia have changed our nation’s measure of success and, through the sum of their accomplishments, have helped us build a better Canada. Appointments are made by the governor general on the recommendation of the Advisory Council for the Order of Canada. Congratulations to the 114 appointees announced today! For more information on the Order of Canada and recent appointees, click the link below.

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