Canada's Top Direct Mail Services
WCD creates personalized direct mail marketing campaigns that convert customers across Canada
Use data-driven insights to create personalized direct mail marketing that sparks intrigue and triggers action
It can be hard to cut through the noise of online advertising. By integrating direct mail into your campaigns, you can deliver tangible and personalized marketing that triggers action, provides data-driven insights and produces measurable results.
In today’s competitive landscape, customers are increasingly looking for a personalized experience that is catered entirely to their needs. With sophisticated and personalized cross-media marketing campaigns, your organization can build brand awareness, produce quality leads and gain valuable ROI. To maximize your efforts and investment, you will want to work with an expert in direct mail services like WCD. Our direct mail marketing experts have been effectively executing campaigns across Calgary, Edmonton and all of Canada for years.
Learn the basics of a successful campaign in our 6 Step Guide to Direct Mail Marketing.
Develop an Effective Campaign Strategy
Our direct mail services are second-to-none. WCD will work closely with you to understand your campaign goals and will recommend a strategic approaches that maximizes the effectiveness and ROI of your direct mail marketing campaign.
Capture Attention with Creative Direct Mail Design
Direct mail design is critical to the success of your campaign. Between your brand and your buyer is an emotional connection. We use thoughtful design to tap into that emotion, translating your big ideas into bigger execution to drive ROI and give your business a competitive edge.
Direct Mail Printing: Personalization & Finishing
From direct mail postcards and catalogues to envelopes and more, direct mail printing enables you to personalize your message using variable data printing, allowing you to print individualized text and graphics on each piece. Our direct mail printing services finish your mailer professionally with scoring, perforating, folding, laser printing, kitting and assembling services.
Reach the Right Customers
Supported by our Canada Post partnership, our direct mail services will help you find your ideal customers and segment audiences by geography, lifestyle, demographics, online shopping habits, and much more. Allowing you to hit the right audience with the right direct mail printing piece.
Simplified Data Processing
Let us handle the data. We help with list purchasing, address verification, data merging and purging, deduplication, Letter Carrier Presort (LCP) Sortation, and the preparation of Canada Post documentation.
Canada-Wide Direct Mailing
Canada Post has varying specifications for data and mail preparation. Our experts will fully manage this direc mailing process by preparing Statements of Mailing (SOMs), validation reports, bag tags, audits and more.
" We received an innovative piece that connected quite powerfully with our audience. They adhered to our strict brand guidelines, while delivering a superb direct mail piece."
Canada Post Expert Partners
Our in-house WCD Creative Direct Mail Services group will work as an extension of your marketing team to build a strategic, integrated direct mail campaign that will get results. Our direct mail services specialize in creating award-winning direct mail that uses highly-effective messaging and thoughtful creative to drive ROI and give your business a competitive edge. We are proudly recognized as Canada Post Smartmail Marketing™ Expert Partners.
The Science of Direct Mailing
In today’s hyper-digitized world, brands can interact with consumers in more ways than ever. But when it comes to driving action, the end game of all marketing, are all channels created equal? By combining physicality, data and connectivity, direct mail marketing just works. Canada Post research shows that direct mailing outperforms digital channels consistently – and, in some cases, significantly.
39%
more effective to combine direct mail and digital marketing.
86%
of Canadians open mail personally addressed to them.
Direct Mail Examples
Direct Mail Postcard
Packaged Folder Mailer
Postcard Mailer
Resources
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How to Create a Direct Mail Marketing Campaign
What does it take to run an effective direct mail campaign that captures attention and incites action in your customers and prospects? In this blog post, we walk through the basics of the six step process to creating a successful direct mail campaign.
READ THE BLOGeBOOK
6 Step Guide to Direct Mail Marketing
Before you can be successful with direct mail, you need to understand the formula for success. This eBook goes into detail on the six-step process of creating a direct mail advertising campaign from start to finish—with valuable tips to guide you through a successful campaign.
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FAQs from Marketers: The Basics of Direct Mail
For the marketer considering adding direct mail advertising to the mix, this blog post covers the four most frequently asked questions about direct mail, including an overview of DM, it's common formats, how to build a direct mail list and how much direct mail campaigns typically cost.
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