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11.19.2021

How To Create a Direct Mail Marketing Campaign

How To Create a Direct Mail Marketing Campaign This content is adapted from Canada Post's Essential Guide to Direct Mail. Our homes are central to our lives—they're where we spend most of our time and where we make life's big decisions. For many Canadians, the mailbox remains a ritual and a vital connection to the world. In fact, Canada Post studies show that more than 70% of Canadians pick up their mail at least three times a week. That makes direct mail the ideal channel for businesses to reach customers where they are. Like any marketing tactic, it's important to understand the formula for success. What does it take to run an effective direct mail campaign that captures attention and incites action in your customers and prospects? Let's walk through the six steps to creating a successful direct mail campaign. For a more in-depth process, download our 6 Step Guide to Direct Mail Marketing > 1) Strategy and Planning The first step to a successful direct mail campaign is nailing down your campaign strategy. Planning ahead will simplify and speed up your decision-making process and will also help guide your creative and print partners (that’s us!) in recommending the best possible solutions. While developing your direct mail strategy, use this checklist: What is your main objective? What do you want your audience to do?What is your offer/message?Will your campaign be integrated?What is your budget?What data do you have? 2) Targeting and Analytics If you’re just starting out with direct mail and don’t have an existing database (or yours is in its early stages), you may turn to external sources for your targeting. In this case, you’ll use what you’ve learned researching your target audience to develop a list. Working with our team, we’ll apply those insights to generate your list using a Canada Post list rental. Canada Post's advanced data allows you to target customers based on hundreds of attributes, including some of these examples: Geography and address attributes (region, type of dwelling)Demographics (family size, occupation) Interests and behaviours (hobbies, pet ownership) Lifestyle (outdoor adventurists, vacation homeowners) Life stage (families with young kids, retirees) In this step, you'll also work with our direct mail experts to determine what type of mailing best suits your campaign. For more information on the three types of mailing—Neighbourhood Mail, Postal Code Targeting and Personalized Mail—click here. 3) Creative Design A perfectly timed, well-written piece that has a clear and relevant message with a compelling call to action is the key to a successful direct mail campaign. If you’re designing your own direct mail piece, we recommend following the 40/40/20 rule—40% audience, 40% offering and 20% creative execution. Audience — Consider who you're mailing to and what information you need to reach them Offering — Think of your customers asking, "What's in it for me?" Creative — How can you use design and formatting to make your piece stand out from the rest? You'll also need to take into consideration Canada Post's size and weight requirements for each type of mail. For more details, download the 6 Step Guide to Direct Mail Marketing eBook. Need help with designing your direct mail piece? WCD Creative, our in-house design agency, specializes in designing award-winning integrated direct mail campaigns that get results. Learn more about WCD Creative > 4) Printing Before WCD can print your direct mail piece, there are a few critical steps we’ll guide you through to ensure your mailers get where they’re going and capture attention when they get there. First, we'll need to validate your data to ensure you're not mailing duplicates and that all of the addresses on your list are formatted to adhere to Canada Post's requirements. Second, we'll work with you to select the right paper thickness, colour and finishes that will capture the attention of your audience. 5) Mail Preparation and Delivery With millions of pieces going through the mail stream daily, it’s important to prepare direct mailers properly to avoid issues or delays. Our team will manage mail preparation for you, but having a basic understanding of the process will help expedite things and ensure your campaign gets out the door smoothly. In this stage, you'll need to: Create a Canada Post Business Account — We always recommend our customers sign up for a free account to gain instant access to tools and savings on postage. Create a Statement of Mailing (SOM) — Before Canada Post can accept your direct mailers, you'll need to have a SOM with detailed information on the size, weight and quantity of your mailers, distribution routes and more. As Canada Post Smartmail Marketing™ Expert Partners, we'll work closely with you to manage the mail preparation process. Once printing and mail preparation are complete, it's time for delivery! Our team will organize your mailers and deliver them to Canada Post. 6) Measurement and Insight Today’s direct mail campaigns are driven by data. With customer journeys constantly changing, it’s important to keep measuring your campaigns to determine what works best. How can you test and measure the success of your direct mail campaigns? Make sure that any point of contact included in your direct mail piece is unique and trackable. Using coupon codes, landing pages, QR codes and other identifiable trackers are great ways to attribute success to your direct mail campaigns. For a more detailed list of attribution methods, download our 6 Step Guide to Direct Mail Marketing eBook. Download the eBook on Direct Mail Eager to learn more about direct mail marketing? Download our free eBook, the 6 Step Guide to Direct Mail Marketing to gain additional insights into: The three types of direct mail targetingTips for designing your direct mailer Specifications on size and weight requirements from Canada PostTracking and attribution methods that can help you measure ROI on your direct mail campaigns

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11.17.2021

2021 Concert for Classrooms Raises $150,000 with WCD as Print and Signage Sponsor

2021 Concert for Classrooms Raises $150,000 with WCD as Print and Signage Sponsor Founded by an Olympic Gold Medalist and a PhD Educator, Classroom Champions has a worthy mission—to empower children to thrive socially, emotionally and academically through the mentorship and mindsets of world-class Olympic and Paralympic athletes. The organization provides classrooms with live mentorship, technology and resources for teachers that make a real impact on students' lives. On Friday, Nov. 5, the organization held its 7th annual Concert for Classrooms fundraiser in partnership with Mawer, featuring musicians Barney Bentall & The Cariboo Express. The fun-filled evening raised over $150,000 for Classroom Champions with 100 percent of proceeds going directly to program funding. Photo by Neil Zeller Proud Print & Signage Sponsors WCD has proudly supported Concert for Classrooms since its inception. This year, we participated as the event's official print and signage sponsor, working closely with event organizers to create an energetic atmosphere and memorable experience for guests. Our Chairman, George Brookman took to stage as the event's official auctioneer, helping raise funds through a QR code enabled "virtual auction." Photo by Neil Zeller Since 2011, Classroom Champions has worked with over 25,000 students across seven countries, partnering with over 125 athlete mentors to provide support to underserved K-8 classrooms. Their Scaled Mentorship™ programs focus on improving students' Social and Emotional Learning (SEL) by building skills such as goal-setting, teamwork, fair play, perseverance and courage. Photo by Neil Zeller To learn more about Classroom Champions and what you can do to support their mission, or to inquire about bringing a Classroom Champion to your child's school, visit their website at classroomchampions.org.

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09.20.2021

FAQs from Marketers: The Four Basics of Direct Mail

FAQs from Marketers: Understanding the Basics of Direct Mail Have you ever opened your mailbox to find a personalized offer from a brand? It might look like a coupon from your local bakery for a free loaf of sourdough, or a letter from your insurance provider offering 10% off for bundling home and auto. It could range from a basic flyer to a comprehensive, personalized piece of oversized mail. If your answer is yes, then you’ve received direct mail. For the marketer considering adding direct mail to the mix, let's cover the four most frequently asked questions about direct mail, including: What is direct mail?What are the different formats of direct mail?How do you build a direct mail list?How much does direct mail cost? 1) What is direct mail? Direct mail is defined by Canada Post as “physical advertising sent through the mail to find new customers and increase the value of existing ones.” It allows you to carefully target customers with precise messages, customized offers and promotions. Statistics from Canada Post For marketers, direct mail can be a powerful medium to include in your marketing mix. When properly designed, DM campaigns combine physicality, data and connectivity to achieve the best results and produce the highest ROI. Physicality – Research has shown that the physical nature of direct mail is proven to generate a 20% higher response rate than digital messaging.Data – With direct mail, you can target the customers that matter most for your business. Target geographic, demographic and psychographic segments where people are likely to respond to your offer and transform prospects into valued customers.Connectivity – Direct mail complements other marketing media, particularly digital. Incorporate it to get your brand and messaging noticed and remembered, raise brand awareness, and drive customer engagement. 2) What are the different formats of direct mail? The options are endless when it comes to direct mail formats, shapes and sizes. Each has features and benefits that could work for you, depending on your campaign. Here are the most common formats of direct mail: Self Mailers Self mailers, including postcards and coupons, are one of the most cost-effective forms of DM. Since your customer address is printed directly on the piece, there is no need for an envelope. You can be endlessly creative with self mailers. If you’re a pizza shop, you can design a coupon in the shape of a pizza. If you’re a realtor, a postcard in the shape of a house. While best practice is to use a durable cardstock, your self mailer doesn’t have to be a basic format—it can have multiple folding panes and vary in shape and size like the examples below. Designed by WCD Creative Catalogues Catalogues allow you to include more information than other direct mail formats, so you can tell your brand story and describe your products in more detail. Many businesses use catalogues to send look books, gift guides, or seasonal collections to their customers around important dates. Mailing a catalogue is more expensive, so you’ll want to make sure to send them to a highly targeted list of customers or prospects that you know want to hear about your products and services. Outer Envelope and Letter For more detailed or personalized offers, letters are a great way to reach your customers. Plus, using an envelope provides you with extra real estate to print a unique and eye-catching design. Designed by WCD Creative 3) How do you build a direct mail list? One of the most important parts of a successful direct mail campaign is targeting the right people with your message. There are three standard targeting methods you can use to build your direct mail list, including Canada Post Neighbourhood Mail™, Postal Code Targeting, and Canada Post Personalized Mail™. Canada Post Neighbourhood Mail™ Neighbourhood Mail targeting is used to reach mailboxes in a specific neighbourhood, region, or even the entire country. It’s ideal for mass awareness campaigns and acquiring new customers. As an example, restaurants often use this type of targeting to reach new customers in the neighbourhoods nearby their physical location. Postal Code Targeting Postal Code Targeting is a very precise method of reaching customers that match your ideal customer profile. Using demographic, psychographic and geographic data, you can home in on audiences that have certain characteristics—such as household income, age of the residents, pet and car ownership and many other data sets. Canada Post Personalized Mail™ Personalized Mail is used for one-to-one communication, enabling you to personalize the message and creative for your customer. The mailing data for Personalized Mail can either come from your own list of customer contacts, or you can buy/rent a list from Canada Post. Personalized Mail is best for helping you acquire new customers, deepen connections with existing ones and build customer loyalty. For example, not-for-profits often rent lists to obtain new donors, and banks often use Personalized Mail to communicate with their customers or send them special promotions. Image from Canada Post For more information on types of targeting, visit Canada Post. 4) How much does direct mail cost? The costs for direct mail can seem ambiguous, but they’re simpler than you might think. There are three key components to consider when pricing out your DM campaign. Creative The cost of designing your direct mailer depends on whether you’re designing the piece in-house, using an agency, or using a Smartmail Marketing Expert Partner (like WCD Creative) to design your piece. Printing Factors including the quantity, paper stock, size and finishing of your direct mail piece will impact the price of printing. A basic postcard printed in a bulk quantity could start around $0.15 per piece. For more complex campaigns that involve printing and packaging several pages in personalized envelopes, the cost could be a few dollars per piece. Contact us directly for a free, no obligation quote on direct mail design and print > Mailing Canada Post’s pricing depends on factors like the size, weight and distribution of your piece. To give you an example of what a Neighbourhood Mailer would cost, sending one flyer to every address on a postal route (approximately 500 addresses) would cost as little as $0.17 per piece. You pay: $0.17/flyer x 500 = $85. Working with a Canada Post Smartmail Marketing™ Expert Partner like WCD can save you up to 15% on postage rates. Learn more about our direct mail services. How can WCD help with your direct mail campaign? Our direct mail experts will work closely with you to understand your campaign goals and will recommend a strategic approach that maximizes the effectiveness and ROI of your direct marketing campaign. As Smartmail Marketing™ Expert Partners, we provide creative design, print, preparation and mailing services under a single roof.

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08.27.2021

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement We are proud of the diverse individuals that make WCD's culture one that is entrepreneurial, creative and caring. We also recognize there is always work to do in creating a more inclusive workplace where everyone feels empowered to be themselves. This Pride Week, our leadership team is committing to joining the conversation and taking steps toward a more diverse and inclusive future. In celebration of Calgary's Pride Week, we interviewed our Vice President of Partnerships & Client Engagement, Rob Steed, to learn more about what Pride means to him as a member of the LGBTQ+ community. What does Pride mean to you and your family? For me, pride means being authentic and proud with who you are without having to hide your identity. It’s about loving yourself and not feeling ashamed or scared. Growing up in rural Nova Scotia was tough. I was isolated in a very small town where gay people were not open about their sexual orientation. Things changed slightly when I moved to PEI for university and eventually to Calgary with a friend, but it was never easy. Fast forward a few decades and it wasn’t until I was almost 40 that I was truly comfortable with my true self, and now I think, “what a waste”. I think of all the time spent trying to create a personality that fit with people around me, and it’s something I hope people will not have to continually go through in the future. How will you be celebrating Calgary Pride this week? I will be celebrating with my husband and son. Tyler and I have been together for 22 years. We will celebrate our 12-year wedding anniversary on August 29, during Pride week. We plan to take in as many virtual events as we can with our son. Rob Steed (Centre) and Family How do you show support for diversity and inclusion in the workplace year-round? I’m open. I no longer hide who I am, and I relate to many of my personal stories when talking about business problems. Many of my clients and colleagues have met my husband and supported us while we were going through the adoption process with our son. When you step into my office, you will see personal photos and memories that celebrate our family. What is your advice to businesses who want to be better allies to the LGBTQ+ community? First and foremost, be supportive and treat everyone fairly no matter of race, religion, or sexuality. Secondly, get involved and participate in community events and help with charitable donations that directly help our at-risk youth who may living in a dangerous environment. Lastly, I would recommend that all businesses take the time to find those professional organizations that support our community both professionally and personally. Several years back, I joined the Calgary-based Pride in Business group and it’s been so great to make connections. Not only did I make friends in the group, but I was able to connect with TD Bank to help my son start a small business which never would have been possible without this wonderful organization. Show Your Pride Calgary Pride Week takes place August 27 - Sept 6, 2021. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca.

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06.14.2021

West Canadian Digital Imaging Announces Rebrand to WCD

FOR IMMEDIATE RELEASE West Canadian Digital Imaging Announces Rebrand of 70-Year-Old Company to WCD Long-time Alberta-based digital printing and signage company emphasizes digital focus to guide its future direction and expansion Rebrand reflects WCD’s mission to connect and empower customers through personalized on-demand print and information solutions Calgary, Alberta (June 16, 2021) – West Canadian Digital Imaging Inc., a provider of digital print, signage and document management services since 1952, today announced the launch of a new corporate brand identity and name. The organization will now be known as WCD (“WCD” or the “Company”). Among the changes will be its logo, building and delivery fleet signage, and website domain name (www.wcdconnect.com). The rebrand is part of the Company’s strategy to evolve its business and create a foundation for new and emerging opportunities. A review of the corporate strategy began in late 2019 and was then extended due to the COVID-19 pandemic. The Company’s leadership team used the additional time to thoroughly review the organization’s direction, the growing impact of technology in the field, and how customers were using print and information services in the rapidly changing work environment. Interviews with employees, customer surveys, focus groups and an expert advisory team helped shape the rebrand and new direction for the Company. The branding research determined the Company’s current brand identity no longer accurately reflected the organization’s national reach and growing set of digital on-demand print and information solutions. The new WCD branding embodies an organization that is reinventing itself, but is still very committed to its roots and the legacy it has built in its core markets. The new identity builds upon its history of innovation and customer service, but also opens doors to future service and geographic expansion. Traditionally an industry leader in its home province of Alberta, the Company has been winning business more recently in new markets including Ontario, the U.S. and Europe. “This is an exciting change for us that reinforces our direction as a digital company that provides print and information solutions to our business customers, and ultimately to their customers. We are focused on WCD’s value proposition and what our people bring to the market. While our commitment to the customers and communities we have always served will not change, there is now greater potential for us to grow the scale and scope of our operations and show what a proud Alberta-based company can bring to other markets. We believe the new WCD brand positions us perfectly for such opportunities.”— Jennifer Brookman, Vice President of Marketing The family-run, Calgary-based company had previously announced a new leadership team as George Brookman passed the reins to his daughter Karen Brookman who became President and CEO in November 2019. Karen has assembled a talented leadership team that includes her sister Jennifer Brookman, Lindsay Duprey, Allan Megarry, Rob Steed, Thomas Cancilla and Bill Stevens. George has remained active with the Company on the rebrand and with corporate strategy as its Chairman. “Under George’s leadership, the company grew and evolved successfully over 36 years and earned a sterling reputation for customer service, quality work and innovative thinking. As our leadership team builds the next generation of the company, we want to accurately reflect our history and reputation while pursuing new markets and geographies. The market research we did confirmed that evolving our name, rather than completely changing it, was the appropriate strategic move for us.” — Karen Brookman, President & CEO Orange Door Direct, the Company’s in-house design agency, will now be known as WCD Creative Services as part of the rebrand. WCD is currently updating its building signage, delivery fleet, customer sales materials, website, and social media channels to reflect the new branding. About WCD As a leader in digital on-demand solutions for print and information, WCD stands behind creative, personalized and integrated services. We help you transform your business, empower your people and share your story. Our leading-edge technology, expansive network of resources and entrepreneurial spirit ensure consistent, quality results in every market we serve. We care deeply about the confidence of our customers and their critical business outcomes. A steadfast Canadian company based in Calgary, Alberta, we’ve made business personal for 70 years. We’re proud to continuously innovate and evolve, so you can too. Discover more ways to cultivate seamless connection – with customers, employees and information. To find out how, visit www.wcdconnect.com. For more information Stephen Lewis Telephone: 403.472.6574 Email: stephen@swlconsulting.ca

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04.29.2021

How The Joyful Life Co. Creates Canadian-Made Keepsakes

CUSTOMER SUCCESS STORY How The Joyful Life Co. Creates Canadian-Made Keepsakes for Life's Meaningful Moments In 2017, friends and coworkers Melanie Beaudin and Melissa McIntosh had an idea that blossomed into a passion project. Inspired by those special moments that are ever so fleeting when you have young children, they wanted to create a way for families to capture meaningful memories that could be handed down through generations. "As moms, we're so busy that it's hard to be intentional about slowing down to enjoy the little moments you want to remember," says co-founder Melanie. Today, The Joyful Life Co. creates personalized books that provide writing prompts to record meaningful moments – from baby’s first steps to grandma’s favourite recipe – creating a valued keepsake that lasts a lifetime. Finding the way as a Canadian small business With personalized goods on an upward trend, the business had no trouble hitting the ground running when it came to finding customers who were interested in their products. However, finding an efficient way to produce and ship their books was a steeper hill to climb. "There are lots of companies that will print 100 copies of the same book," says Melanie. But since each of their books is uniquely personalized, they needed to be printed individually. "Finding a partner that could print one book at a time, at a reasonable price point, with great quality and with a quick turnaround was a difficult challenge." Melanie and Melissa eventually found a U.S.-based supplier to fulfill their orders, but the trouble didn't stop there. Cross-border shipping created costly delays, and when the orders did arrive, they were often misprinted or damaged from their long journey and needed to be reproduced. "From a management perspective, it was just too much to have to deal with those quality issues," says Melanie. The co-founders began to question if it was worth continuing on with the business. Overcoming hurdles with a supportive fulfillment partner One day, Melanie stumbled across a Facebook post that would change the trajectory of their business. After discovering West Canadian could fulfill their book printing more locally, they decided to take a chance. "We always wanted to work with suppliers local to Canada, but just hadn't found anyone who could provide these services for us until we found West Canadian," says Melanie. Prior to making the switch, Melanie and Melissa would receive their U.S. shipment before individually packaging and shipping the books themselves — a daunting and time-consuming task for a growing business. Today, West Canadian produces, packages and ships The Joyful Life Co.'s books directly to the customer. "Our customers are getting their books way quicker, they're packaged well and we haven't had any quality issues." "Working with West Canadian has really helped streamline things and make the business so much more manageable for us," says Melanie. "We wouldn't have been able to scale if all of this was on us." Creating an exceptional customer experience For The Joyful Life Co., customer experience is a top priority. Since working with West Canadian, they've seen a measurable improvement in customer satisfaction. Because the books are all made to order, the team now has the flexibility to add in customized content based on requests from their customers (such as altering baby book content for single or adoptive parents). What used to be a 2-3 week shipping estimate has now been reduced to 1-2 weeks, ensuring customers who are ordering a last-minute gift receive their package on time. And finally, customer reviews have dramatically improved. Melanie and Melissa are happy to see customers raving about the quality of the books on their Etsy storefront. "West Canadian made this business manageable and enjoyable again. You've brought the fun back into it, and I'm grateful for that." — Melanie Beaudin, Co-Founder Shop with The Joyful Life Co. Find meaningful gifts for the special people in your life by shopping their collection of personalized keepsake books. Visit their Etsy storefront to shop now.

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04.13.2021

HR Teams: Spend More Time on People, Less on Paper

HR Teams: Spend More Time on People, Less on Paper Human Resources is changing. Today, many business leaders have an increasing expectation for HR to be strategic, forward-thinking and to run like a well-oiled machine – but in reality, HR professionals are consumed by administrative tasks. As gatekeepers to valuable business information like personnel files, payroll information and recruitment data, HR is one of the most information-intensive departments in the business. Challenges in managing corporate information Managing HR paperwork costs an average $300 per employee annually. It's the manual, paper-based processes that consume time, money and resources – not to mention they expose organizations to compliance risks related to security and privacy. Fortunately, there's a solution. HR departments who embrace digital transformation can simplify the way they work, save money, and eliminate distractions so they can focus on strategic priorities that help drive business performance. Information management solutions like M-Files enable HR departments to scan and convert paper records into searchable digital formats, apply workflows to those documents that automate manual tasks, and securely manage employee data no matter where it's stored – whether it's in network folders, email, ERP systems or elsewhere. Why you should make your HR files accessible online 1) Greater control Digitizing paper records and overlaying an intelligent information management solution will save your HR department time and money. With centralized digital access to employee and corporate information, it's easy to find the information you need regardless of where you're working from. No more searching through filing cabinets or network folders. 2) Stronger security and compliance Paper files are prone to risks like theft, fires and floods, leaving organizations exposed to privacy and security risks. In a secure digital environment, HR can manage who accesses sensitive information using advanced security controls and ensure valuable information is retained in compliance with corporate regulations. 3) Easier access for a remote workforce Is your organization's paper-based information stored away in filing cabinets? Is your staff struggling to access critical information easily and efficiently because they're not always at the office? With remote work on the rise, you can enable your HR team by making company records accessible from any device, anywhere. Not only will it make their jobs easier, but it will save the company time and money. Explore M-Files, a content management solution for your HR department >

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04.01.2021

West Canadian Announces Changes to Executive Leadership Team

West Canadian Announces Changes to Executive Leadership Team West Canadian Digital Imaging ("West Canadian") announced changes to the executive leadership team today. Rob Steed is promoted to Vice President, Partnership and Customer Engagement, Thomas Cancilla is promoted to Vice President, Regional Operations and Corporate Signage, and Lindsay Duprey is promoted to Executive Vice President, Strategic Growth and Innovation. The changes take effect April 1, 2021. "In times of challenge, strong leaders often emerge," says Karen Brookman, President & CEO. "I believe that for West Canadian to have the courage and capability to expand into new areas, build a great future and create new opportunities for our employees; we must have a committed, experienced and capable leadership team at the highest level in the company." Rob Steed (Left), Thomas Cancilla (Centre), Lindsay Duprey (Right) Rob Steed has had a successful career with West Canadian for over 20 years and has been instrumental in the growth of the company's managed services, photobook and digital print business. In his new role, Rob will continue to build trusted relationships with our customers, launch new service offerings and support revenue growth while overseeing Calgary Operations. Over the last 10 years, Thomas Cancilla has lead the growth and success of West Canadian's Edmonton operations and the advancement of our corporate signage business across the country. In his new role, he will focus on expanding regional operational capabilities and contributing to the company's national growth strategy. Lindsay Duprey joined West Canadian three years ago, and has demonstrated an unwavering commitment to develop and execute on sales initiatives and secure strategic partnerships. In her new role, Lindsay will be responsible for developing corporate strategies and growth, and for overseeing our sales, technology services and innovation initiatives with an emphasis on market expansion. Follow us on LinkedIn for other news and updates.

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03.23.2021

3 Tips for Marketing Your Election Candidate

3 Tips for Marketing Your Election Candidate Whether you're running a municipal, provincial or federal election campaign or you're part of a group campaigning for a cause, an effective marketing strategy is critical to your success. For some candidates, that strategy may involve digital marketing tactics including online advertising and social media engagement. But it's important not to overlook the non-digital marketing tactics that are effective in building brand awareness, sharing your message and engaging voters if your goal is to develop a well-rounded campaign. Here are three tips and tactics you can use to effectively market your candidate with tangible marketing experiences: 1) Invest in materials that help build brand awareness The extent to which voters are familiar with your candidate and their platform is directly correlated to their recognition of your brand. Having a simple, cohesive message that is presented in a way voters will remember is key. To increase the recognition of your candidate, your campaign should invest in materials that reinforce their campaign message and visual identity. Through repetitive touchpoints with your brand, your voters will begin to take note. For example, your campaign can invest in materials like event banners, feather flags and vehicle wraps... Together, your materials should give the public a clear message about who you are, what your message is, and provide heuristic cues that help them recognize your candidate. Browse our election campaign signage > 2) Offer your voters ways to show their support When you're campaigning for an election, one of your best marketing tactics is word of mouth. If you have an established group of voters or supporters, you can leverage their support as part of your marketing campaign. Start by offering your supporters simple ways they can show their support, like installing a coroplast lawn sign in their yard or sporting a temporary bumper sticker. Not only are these great methods to expand your candidate's reach, but they're also effective fundraising mechanisms. 3) Reach potential voters at home with direct mail Often the best place to reach potential voters with your campaign message is right at home. Direct mail marketing is a great way to do that. Research by Canada Post has shown that direct mail outperforms digital channels consistently – and, in some cases, significantly. Because 86% of Canadians open mail that's personally addressed to them, you know your audience is getting the message. People are connected to their mailboxes more than ever, and a simple postcard or personalized letter from your candidate proves to be an effective way to spread your message. Learn more about Direct Mail Marketing > Creative Solutions for Political Campaign Candidates West Canadian is a one-stop shop for leaders and politicians looking to make a difference in their next election. We create customized solutions for election campaigns, helping you spread your message with eye-catching banners, vehicle wraps, lawn signs, direct mail and more. You name it, we'll build it! Learn more about our solutions for campaign candidates below. West Canadian Digital Imaging is not affiliated, associated or in any way officially connected with any political party or candidate. All images and messaging are designed for illustrative purposes only.

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