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02.13.2024

WCD Announces Launch of Partnership with PrintReleaf

Advancing Sustainability in the Print Industry by Reforesting the Planet In an effort to further its commitment to environmental sustainability, WCD, a Canadian leader in on-demand print and information solutions, has proudly announced a partnership with PrintReleaf. This collaboration marks a significant step towards a greener future for the print industry, empowering WCD's customers to actively participate in replenishing forests globally and close to home. Through this partnership, WCD can now offer customers a unique opportunity to offset their paper footprint. PrintReleaf's advanced technology measures the paper consumption of each print job run through WCD and translates this data into an equivalent number of trees. These trees are then planted in reforestation sites chosen by the customer, making every print job a step towards environmental restoration. PrintReleaf stands out as the world's first platform to seamlessly convert paper footprints into actual trees. This innovative approach not only contributes to reforestation efforts but also aligns with WCD's mission to embrace eco-friendly practices across its operations. "At WCD, we believe that sustainable business practices are key to a brighter future," says Karen Brookman, President and CEO at WCD. "Our partnership with PrintReleaf represents a significant stride towards advancing environmental responsibility in our industry. This initiative will not only reduce our ecological footprint as an organization, but will empower our customers to join us in making a tangible difference for our planet." PrintReleaf’s technology not only tracks paper consumption, but also ensures the success of each planted tree, with full third-party audits by SGS International. While reforestation efforts span the globe, the company is currently working with planting partners as close as Cariboo, British Columbia to revitalize the land that was impacted by the devastating 2017 wildfires. "We are pleased to provide environmental offsets to WCD and their customers, which will be integral to their sustainability strategy," says Jordan Darragh, PrintReleaf Founder and CEO. WCD’s commitment to sustainable solutions highlights our shared values and goal of working toward a more sustainable business landscape and planet. This partnership creates exciting opportunities as we expand our network of PrintReleaf users within and beyond the Dscoop community and together work towards new environmental offsetting goals.” Together, WCD and PrintReleaf aim to empower Canadian businesses to meet their printing needs while also reducing their environmental impact and contributing to a more sustainable planet. WCD invites customers to join them on this exciting journey and learn more by clicking here. About PrintReleaf PrintReleaf offers a unique solution for companies to offset their paper and packaging consumption, contributing to reforestation and carbon offsetting. Their technology ensures a measurable and impactful contribution to global forest restoration. Visit www.printreleaf.com to learn more.

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01.30.2024

The Ultimate Valentine's Day Gift Guide: Personalised Gifts That Win Hearts

Ahhh, Valentine's Day—a tradition rooted in ancient history that has since evolved into a global celebration of love and affection. How endearing! For centuries, people have celebrated Valentine’s Day in honour of Saint Valentine, who symbolised love and devotion. Today, it’s a special time to show the people we cherish just how much we care. However, choosing the right gift – one that feels meaningful and heartfelt – can be a tricky endeavour. In an era of commercialised giving, there’s no better way to win your sweetheart over than creating a personalised gift made uniquely for them. Here’s why. Why Personalised Gifts Are Perfect For Valentine’s Day They're incredibly thoughtful — Personalised gifts require more thought and effort than off-the-shelf options. They show you've taken the time to think about what makes your relationship special.Unique and one-of-a-kind — Unlike store-bought gifts, personalised items are entirely unique. They’re tailored to your loved one's taste and personality, ensuring they’ll covet your gift for a lifetime.They carry emotional value — A personalised gift carries innate emotional value that just can’t be achieved through store-bought goods. It’s more than a gift—it's a memory and a piece of your shared story. Valentine's Day Personalised Gift Guide Whether you’re buying a Valentine’s Day gift for your significant other or want to show a friend how much you care, these gifting options are sure to elicit heartwarming smiles, all around. 1) Confetti photo frames Nothing says ‘I love you’ quite like a photo of a magical memory. Celebrate those moments with a sprinkle of fun using Curavate's confetti photo frames. With options including heart-filled confetti (perfect for the occasion) to rose gold glitter and a snowy setting, these creations have a unique snow-globe effect that will wow your loved ones.

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11.23.2023

3 Ways to Integrate Digital and Direct Mail In Your Next Marketing Campaign

If you’re a marketer, you know firsthand how quickly the marketing landscape shifts. But as algorithms update and trends come and go, there’s one tried and true traditional marketing tactic that has stood the test of time—and that’s direct mail marketing. In a marketplace driven by digital experiences, direct mail alone may not give you the results you’re looking for. However, research shows that integrating direct mail with more modern digital marketing and data-driven strategies can create powerful campaigns. In fact, people pay 39% more attention to integrated direct mail and digital campaigns than they do to single-media digital campaigns. Just imagine the impact that could have on your campaign results and ROI! TL;DR — Integrating digital marketing and data-informed strategies with direct mail can enhance the effectiveness of both. To get your creative marketing gears turning, here are three innovative ways to merge digital and physical for maximum impact, including: Personalized URLs and QR codes Leveraging data for targeted mailing Syncing email marketing with direct mail 1) Personalized URLs and QR Codes One of the most effective ways to integrate digital marketing into direct mail is by using Personalized URLs (PURLs) or QR codes. These tools create a seamless transition from a physical mail piece to a digital platform. Here’s how it works: PURLs: These are unique, personalized web addresses included in your direct mail piece. When a recipient types this URL into their browser, they're taken to a highly personalized landing page that might greet them by name and offer tailored content or special deals based on their preferences or past interactions with your brand. QR Codes: These are scannable codes printed on your mail piece. While QR codes have been overused in some aspects of marketing, print materials are where they really shine. When scanned with a smartphone, they direct the recipient to a specific web page. This could be a promotional video, a sign-up form, or a special offer. Using PURLs or QR codes allows you to track engagement levels and gather data on your audience’s preferences, which couldn’t be achieved without the digital aspects of the campaign. These methods provide real-time insights on landing page visitors and conversions, so you can more accurately measure the ROI of your integrated marketing campaign. That’s a major win! Using QR Codes on Neighbourhood Mail Neighbourhood Mail™ is one of three categories of direct mail marketing offered by Canada Post. Because it targets generalized neighbourhoods or regions, it’s ideal for mass awareness campaigns if you’re looking to acquire new customers. If you live in Canada, you likely receive Neighbourhood Mail™ often because it is the least targeted and most economical option of the three. Whether it’s your local pizza shop or home hardware store, small businesses often send postcards or pamphlets via Neighbourhood Mail™. To streamline the customer experience, they’ll add a QR code to lead the customer back online without having to type in a URL manually. Next time you check the mail, see if you can find a piece of direct mail with a QR code on it and let us know—do you think this tactic is effective? 2) Leveraging Customer Data for Targeting From your social media accounts to past order addresses—your marketing team is sitting on a goldmine of customer data and insights. Leveraging these insights, you can create highly targeted direct mail campaign lists to significantly increase the relevance and impact of your mailer. Here's how: Analyze your audience Dive into your audience insights to better understand their preferences, interests, and buying habits. This could include demographic data including household income, locations, age and marital status. But depending on the nature of your business, you could also go deeper into things like the type of car they own, whether they like to take winter vacations, or whether they live in an older home. How is all this relevant? Well, you’ll have to read on to find out. Find similar customers Say you own a roofing business and you want to send marketing messages only to areas where people live in older homes that may need new roofing. Or perhaps you’re an auto dealer looking to sell more inventory of pre-owned cars. By segmenting your data to give you a list of customers that have previously purchased these things from you, you can use Canada Post’s Postal Code Targeting services to find similar customers. How does it work? Because you likely have your customer’s addresses on file from past order details, you can use Postal Code Targeting to send direct mail campaigns to postal codes that have similar audience attributes to your existing lists. This method of targeting is based on the old adage, “birds of the same feather flock together.” Meaning, people generally live in the same area as similar people. Imagine if you saw a neighbour getting their roof updated, and days later, you received a direct mail piece that says, “Your neighbour just got their roof done. Now it’s your turn!” with a 10% off promo. Could that level of personalization urge you to take action? 3) Synchronizing Email and Direct Mail Combining email marketing with direct mail creates a multi-touchpoint campaign that reinforces your message. Here’s a simple strategy to integrate the two: Begin with an email announcing a special offer or a piece of valuable content.Follow up with a direct mail piece that delivers on the promise made in the email. This could be a detailed brochure, a sample product, or a personalized discount code.Use a subsequent email to follow up on the direct mail piece, perhaps asking for feedback or offering additional related online content. In this type of campaign, Personalized Mail is your go-to method. Personalized Mail is a one-to-one approach that mails a specific recipient and is personally addressed with their name. This works best for marketing to existing customers or to a list of previously engaged prospects who might already be familiar with your brand. Personalized Mail is often used for scenarios like inviting people to events, soliciting donations, reporting financial performance to stakeholders, or supporting loyalty card programs. Can you think of a time a company sent you a marketing message and followed up with a piece of direct mail? Many leading brands use this integrated method to nurture their audience. Sephora uses this method to market their Beauty Insider program and exclusive discounts, while Questrade uses it to send financial statements to their account holders. This synchronized approach ensures that your brand stays top-of-mind, as recipients encounter your message across multiple channels. The opportunities are truly endless! Curious About Creating a Direct Mail Campaign? Integrating digital marketing with direct mail creates a holistic approach that leverages the strengths of both. The key is to ensure that each element of the campaign complements and reinforces the others, creating a unified, multi-channel marketing strategy. With these tactics, your business can enhance engagement, improve response rates, and drive a higher ROI on your marketing campaigns. To dive deeper into the world of direct mail and learn how to build out your very own campaign, access our FREE 6-Step Guide to Direct Mail Marketing. Or if you’d rather not go it alone, learn how WCD can help you create your direct mail campaign—from strategy to design, printing, mailing and beyond.

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11.21.2023

From Your Hands to Their Hearts: Corporate Holiday Gifts & Decor for 2023

The holiday season is fast approaching—which means now is the perfect time to think about how you can make a lasting impression on your customers, employees, and partners. Lucky for you, our latest offerings are designed to add a touch of personalization and holiday spice to your upcoming gift-giving and event festivities, making this year's holiday experience that much more special (and simple)! Let’s dive into our favourite ways to make your holiday season both memorable and impactful this year, including: Local goods gift boxesBranded holiday cardsPersonalized holiday party invitations Custom corporate calendars, and more! Give the Gift of Curated Goods Meaningfully Made by Local Makers Creating heartwarming gifts for your customers just got a whole lot easier. Collaborating with Alberta creators, we've curated custom gift boxes full of premium products—all sustainably sourced from local makers you'll love. What's inside? Option 1 includes two stunning glasses from MTNPAK Glassware, gin from Burwood Distillery, tasty treats from The Shortbread Company and hand-crafted coasters from Kingwood Decor. Option 2 includes mouthwatering maple syrup from Wabanaki Maple, a custom-made tree ornament and wooden calendar stand from Rocky Mountain Creators, and a brand-designed calendar to go with it! The best part? We top both options off with personalized, custom-designed cards and address labels that add a tasteful touch of branding to every gift. Plus, we fully manage the kitting, packaging and mailing—making it a hands-off experience through and through! Send us a note to inquire about pricing and availability. Personalized Holiday Cards For An Extra Thoughtful Touch Sending out holiday cards is a time-honoured tradition, and working with us, you can elevate yours. Say goodbye to generic, store-bought creative and tap into designs that effortlessly align with your brand. With a personalized holiday card, you can send warm wishes to your customers and partners in a way that says "we care." Personalized Invitations & Décor For Memorable Holiday Parties Planning a holiday party? Imagine custom-designed invitations that capture the essence of your event, setting the tone for a memorable celebration. And when you arrive, every little detail — from the party favours to the table settings — is flawlessy thought out. Our in-house Creative Services design group specializes in bringing your vision to life, ensuring that every detail of your event's branding effortlessly reflects your unique theme.

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08.28.2023

Celebrating Pride at WCD with Jonathan Tieh, Graphic Designer

Celebrating Pride at WCD with Jonathan Tieh, Graphic Designer Our team truly believes in the power of diversity and inclusion to strengthen our communities and create a world that leads with kindness and acceptance. As we gear up to celebrate Calgary Pride, we sat down with one of our 2SLGBTQ+ staff members, Jonathan Tieh [he/him], to delve into his personal experiences, reflections, and insights about what Pride means to him. Q: What does Pride mean to you? A: "Pride means allowing yourself to be your true self—unapologetically you. It represents my ability and freedom to be who I am and openly love the people I choose, without stigma and shame. The dictionary defines pride as 'a feeling that you respect yourself and deserve to be respected by other people.' That's what it's all about, respecting each other—but most importantly, yourself. In whatever you do and whoever you love." Q: How do you celebrate Pride? A: "As a first-generation Asian-born Canadian growing up Queer in a Christian, conservative household, I did not know many 2SLGBTQ+ community members and I felt that I could not relate to many people. I wanted to hide from myself and blend in. I wanted to be 'normal'. But truth be told, we are all unique individuals, and I want to celebrate coming together to share our differences. Our characteristics make us who we are, no matter our religion, ethnicity or race." "I celebrate Pride by being with my closest friends who have uplifted me through years of turmoil and judging myself for being part of the 2SLGBTQ+ community. Ever since moving to Calgary three years ago, I've felt so much pride and love from the community, especially WCD, that I now call home. I celebrate Pride every day by surrounding myself with loved ones and positive vibes. Other ways I celebrate our community include going to the Pride parade, and supporting other queer artists at drag shows and art shows in the city." Q: How do you show support for diversity and inclusion in the workplace year-round? A: "I show support by showing up to 2SLGBTQ+ events that WCD supports and sponsors. It's important to be around like-minded people, and I love that WCD does the same by being inclusive and fostering a culture that is welcome to every age, gender, race, religion, or sexual orientation. Treating people in a way they wish to be treated rather than the way you wish to be treated is another way I try to make people feel included." Q: What is your advice to businesses who want to be better allies to the LGBTQ+ community? A: "To always be inclusive and make a space welcoming for people of all sexual orientations. Advocate and educate people and spend some time learning about the history of Pride, a movement preceded by the 1969 Stonewall Riots in New York. Businesses should be asking if there is something they can do to make their 2SLGBTQ+ coworkers feel like they are welcome and valued. For example, is there a benefit that excludes 2SLGBTQ+ employees? Start a dialogue and make resources available to try and create a workplace where all employees will feel valued and accepted." Show Your Pride As we approach Pride month, let us all remember that the journey to inclusivity and acceptance is ongoing. Let's stand together as allies, celebrating our differences and embracing our true selves. Calgary Pride Week takes place August 26 - September 4, 2023. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca. Thank you to Jonathan for sharing his insights and experiences with us—and Happy Pride! 🌈

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08.08.2023

Back to School in Style: A Classroom Checklist for Teachers

As summer break winds down, teachers everywhere are gearing up for another exciting chapter. While lesson planning and curriculum development take centre stage, it's equally important to create an environment that fosters creativity, organization, and inspiration. That’s where we have you covered. As the exclusive printing partner to several of Canada’s largest school boards, we're your go-to for creating a personalized classroom experience. So, we've put together a comprehensive checklist to help teachers elevate their space and head back to school in style. Here’s your step-by-step checklist to a killer September kick-off: Print your classroom course materialsCreate a personalized notebookDecorate your classroom Fuel your day with a personalized mugOrder a custom calendarCreate a custom teacher's tote1) Print Your Classroom Course Materials A successful school year begins with well-organized and engaging course materials. Instead of relying solely on generic handouts, consider the impact of personalized course materials – from custom worksheets to study guides – that reflect your unique approach to teaching. Plus, if you order your classroom materials from WCD before August 15, not only will you receive them by September 1—you'll also get a FREE personalized notebook. And on that note... 2) Create a Personalized Notebook Jot down lesson ideas, doodles, and reflections in a notebook that's as unique as your teaching approach. A teacher's desk is the heart of the classroom, where lesson plans come to life and creative ideas take shape. With a notebook made specially for you, you can make this space truly your own in a fun and functional way. Use our custom template made just for teachers, or create your own design that mirrors your personality and teaching philosophy! 3) Decorate the Classroom with Vibrant Posters Engage your students visually and foster a stimulating environment that encourages exploration and curiosity. A well-decorated classroom is a canvas for creativity and learning—and you can transform those beige walls into a vibrant educational masterpiece with just a few posters and prints. Whether it's motivational quotes, historical timelines, or scientific diagrams, you can bring life to any subject in creative ways. 4) Fuel Up with a Personalized Mug Energizing your day of teaching begins with a steaming hot cup of coffee or tea—and what better way to enjoy your favourite beverage than with a mug made just for you? Showcase your name, motivational quotes, or even subject-specific graphics as a fun way to sip and savour while creating conversation with students and fellow teachers. It’s a way to self-express, reminding you of your dedication to your students and your craft. 5) Manage Your Time with Customized Calendars Balancing lesson planning, grading, meetings, and personal life can be a juggling act. Stay organized and in control with a customized calendar made just for you. Tailor your calendar to include professional development days, to-do lists, and other special notes meaningful to your day. Whether it’s a miniature standing desk calendar or an oversized wall calendar, you'll navigate the school year with confidence and ease, ensuring that no important task slips through the cracks. 6) Get a Personalized Tote Bag for Teaching Essentials From textbooks and lesson materials to personal items, a teacher's tote bag is a lifeline throughout the day. Choose a design that resonates with you and add your name or a motivational slogan. Not only will you have a functional bag for all your essentials, but you'll also make a statement among students. Claim Your FREE Personalized Notebook! Teachers across Canada—we’ll send you a FREE personalized notebook for ordering course materials through WCD prior to August 15, 2023. To claim yours, simply submit your order online. For support, email clientservices@wcdconnect.com.

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07.31.2023

From Rainbows to Rodeos: WCD's Summer of Community Connection

It's been a busy start to the summer for WCD—full of community, connection and downright fun! As we dive into August, our team is reflecting on the past few months, instilled with a newfound sense of excitement and opportunity for the second half of the year. For us, this season has been a reminder that the true driver behind everything we do is connection. In celebration, here's a behind-the-scenes look at our summer, so far. 1) Pride in Art This June, our team gathered at the stunning Sky Garden on the 54th Floor of The Bow Building for 2023's Pride in Art—an art exhibition and networking mixer for local LGBTQ2S+ artists and the community. As proud sponsors of Pride in Business, WCD was honoured to support this artful and inspiring event for the second year in a row. 2) West Canadian Cup On Sunday, July 2, we gathered with clients, partners and staff for the 37th Annual West Canadian Cup at Spruce Meadows. This iconic event has become a coveted tradition for WCD, bringing together business and community leaders to connect and enjoy a morning of world-class equestrian show jumping. 3) Calgary Stampede As a Calgary-born business located just minutes from the grounds, the Calgary Stampede has always been special to the WCD team—but even more so this year with our appointment as the organization's Official Print Partner. It's a title we were proud to live up to, helping the Stampede share its story and connect with its customers, volunteers, and stakeholders through high-quality print, signage, and creative design. The best part? After a busy season of preparation, watching it all come to life and immersing ourselves in the atmosphere we'd helped to create. Here are a few of this year's highlights: The Great Indoors Volunteer Lounge Volunteers are the backbone of the Calgary Stampede. Creating a calm, inviting environment for them to kick back and enjoy a delicious meal in the midst of their shift is important to the Stampede, and we love helping make that happen. Transforming the volunteer lounge with signage and creative decor, our Great Indoors theme is a play on bringing the outdoors inside. This year, our Creative Services team designed a Western naturescape that brought the space to life in vivid colour. Stampede Pride Day This year, WCD was proud to sponsor Calgary Stampede Pride Day—a vibrant celebration of diversity, inclusion, and community. The Nashville North tent came alive as attendees sported Calgary Stampede rainbow boot stickers and rallied in support of the LGBTQ2S+ community. The energy was electrifying, with sensational drag performances to boot! It's a 'Yahoo' From Us Happen to see a 'Yahoo' sign or two pop up around Calgary in July? It's entirely possible they were produced by yours truly! From vibrant lawn signs to fun stickers and window clings, we helped Calgarians show off their Stampede spirit in style. To the Chuckwagons! We were honoured to print this year's iconic chuckwagon tarps, showcasing the vibrant colors and designs of the participating teams and their sponsors. These tarps are more than meets the eye—they represent the rich heritage, fierce competition, and true community spirit of the Calgary Stampede. Plus, we got to meet some superstars! We were especially excited to collaborate with MobSquad, who comissioned Indigenous artist Nahanni Giuricich of the Sayisi Dene First Nation to design their eye-catching tarp. We worked closely with Nahanni to ensure her vision and the integrity of her concept translated beautifully to MobSquad's chuckwagon box, tarp and barn area. Thank you to our incredible community for making this a summer to remember. To stay up with the latest exciting news and events, follow us on LinkedIn, Instagram or Facebook!

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06.16.2023

5 Powerful Ways to Utilize Direct Mail for Your Business

Do email and social media dominate your marketing strategy? With today’s screen-time statistics, it's easy to overlook the tried-and-true method of direct mail. Despite what some marketers assume, direct mail remains a highly effective tool for businesses to engage with their target audience in a tangible and personal way. With careful planning and execution, direct mail campaigns can yield impressive results and help your business stand out from the competition. Let’s explore five powerful ways your marketing team can leverage direct mail to drive growth and boost your business, including: Generating New LeadsNurturing Customer RelationshipsShowcasing New Products or ServicesDriving Website TrafficRe-Engaging Dormant CustomersOr, dive into the basics of direct mail > 1) Generate New Leads Direct mail can be an excellent tool for generating new leads and expanding your customer base. By strategically targeting specific demographics or geographic areas, you can reach potential customers who may not be as receptive to online marketing efforts. And the real money maker? Personalization—because 84% of consumers say they’d be more likely to pay attention to mail that speaks directly to them. Consider offering exclusive promotions or incentives to encourage recipients to take action, such as visiting your store, redeeming a coupon, or signing up for a newsletter. And don’t forget to include a compelling call-to-action that entices recipients to engage! 2) Nurture Customer Relationships Have you ever received a personalized reminder that it’s time to take your furry friend to the vet? “How nice!” you think, because it feels personal and caring for them to reach out. Direct mail provides an opportunity to nurture existing customer relationships and keep your brand top-of-mind. Consider sending personalized thank-you cards, birthday greetings, or anniversary offers to show your customers that you value their loyalty. By adding a personal touch and making your customers feel appreciated, you can foster long-term relationships and encourage repeat business. Learn how a local business grew with direct mail > 3) Showcase New Products or Services You’re beaming with pride over your new service offering—so much so, you want to shout it from the rooftops! Direct mail allows you to communicate with the people who matter most [your customers] in a visually appealing and informative way. Use high-quality images, engaging copy, and compelling offers to capture the attention of your target audience. Whether you're launching a new product line, introducing an upgraded service, or announcing a special promotion, direct mail can help you make a memorable impact and generate excitement among your customer base. 4) Drive Website Traffic Direct mail isn’t a one-and-done deal—it can and should be used alongside digital channels to drive the best engagement. A study by Canada Post shows that integrating direct mail with digital tactics in a campaign increases brand recall by 40% and makes consumers 39% more likely to pay attention. Include QR codes, personalized URLs (PURLs), or unique coupon codes in your direct mail pieces to encourage recipients to visit your website for more information, or to make a purchase. This integration of offline and online marketing channels creates a seamless customer journey and enhances the overall effectiveness of your marketing campaigns. 5) Re-engage Dormant Customers Direct mail is a powerful way to re-engage with customers who haven't interacted with your business in a while. How? First, segment your customer database based on their purchase history or engagement levels, and then send targeted direct mail pieces that reignite their interest. Consider offering exclusive discounts, sneak peeks of upcoming products, or personalized recommendations based on your customer’s previous purchases. By showing them that you value their past support and want to rekindle the relationship, you stand a better chance of bringing them back into the fold. While digital channels continue to evolve and play a vital role in your growth strategy, direct mail remains an effective and impactful tool to add to the marketing mix. Remember, the key to success lies in creating targeted, personalized, and visually appealing direct mail campaigns that resonate with your audience. So, don't overlook the power of direct mail—it may just be the missing ingredient in your perfect recipe.

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05.15.2023

How To Prepare Physical Documents for Digitization

So you’ve decided to go digital—congratulations! Undergoing digital transformation is a rewarding process that will dramatically transform your employee and customer experience. Converting your physical records into digital files will not only improve accessibility, but it will also streamline your workflows and enhance your data security. Before the document imaging process can begin, proper document preparation is crucial to ensuring a smooth and efficient scanning process. Here, we’ll explore some best practices for document preparation in digitization, covering tips and techniques for handling various document types and ensuring optimal quality in your finished product. Here’s the rundown: Removing staples, paperclips and bindings Removing sticky notes and adhesive materials Organizing documentsProtecting photographs Digitizing books and bound materials Dealing with oversized documents Ensuring cleanliness Get a 360 degree view of the document digitization process > 1) Removing Staples, Paperclips, and Bindings Before diving into document digitization, remove staples, paperclips, and bindings from your documents. Left untouched, these metallics can wreak havoc on scanning equipment and cause frustrating paper jams. Instead of risking damage, grab some small adhesive notes to temporarily hold together any multi-page documents or delicate materials. They'll keep things neat and tidy in the meantime. 2) Removing Sticky Notes & Adhesive Materials While sticky notes are great for reminders and separating pages pre-scan, they can be real troublemakers if they go unremoved during the scanning process, often hiding important information or causing unnecessary jams and delays. Carefully peel off any sticky notes, taking your time to avoid any tears or damage to the underlying document. Trust us—your future digital files will thank you for it! 3) Organizing Documents Organization is the name of the game when it comes to smooth digitization. Begin by sorting your documents based on logical criteria—whether that’s date, type, or category—whatever works in unison with your electronic content management strategy. By grouping related documents together, you’re not only simplifying indexing, but you’re also supercharging your retrieval capabilities post-scan. It's the perfect system for finding exactly what you need at the stroke of a few keys. Need help solidifying your content management strategy? 4) Protecting Photographs & Fragile Materials Fragile documents, like aged papers or delicate manuscripts, require extra TLC during preparation. Clean, dry hands are the key here—no greasy fingerprints or smudges, please! For an added layer of protection, consider wearing a pair of non-abrasive gloves. They'll keep these precious documents safe from any potential harm. Lay them down on a clean, flat surface and gently flatten them as needed to remove creases or curling. Remember, we're preserving history here! 5) Digitizing Books and Bound Materials If you're digitizing books, you’ll want to open pages as much as you can for the clearest scans—and to keep everything in place without causing any harm, grab some weights to hold the book steady and make sure it’s camera-ready. 6) Dealing with Oversized Documents Oversized documents like maps, blueprints, or posters require extra attention during the digitization process, because you’ll want to capture every intricate detail without any distortions. To do so, flatten the oversized document as much as possible and smooth out any wrinkles or folds. If your document is too big to fit on a standard scanner, fear not! WCD has the equipment and expertise to handle those grand-scale documents with finesse. 7) Ensuring Cleanliness Dust, dirt, and debris are not your friend when it comes to high-quality digitized documents. Using a soft, lint-free cloth or a specially designed document cleaning brush, gently wipe the surfaces of the documents, removing any particles that might compromise the scan quality. Always avoid using cleaning solutions or liquids that might cause damage. Save time—let us prep your documents! Do you have a hefty records collection and lack the resources or time to prep each document in-house? With full-service information solutions, WCD has the team and expertise to efficiently prepare, scan and manage your documents in the cloud. If your files are ready to embark on their digital journey, check out our services by clicking the link below.

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