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From Rainbows to Rodeos: WCD's Summer of Community Connection

It's been a busy start to the summer for WCD—full of community, connection and downright fun! As we dive into August, our team is reflecting on the past few months, instilled with a newfound sense of excitement and opportunity for the second half of the year. For us, this season has been a reminder that the true driver behind everything we do is connection. In celebration, here's a behind-the-scenes look at our summer, so far. 1) Pride in Art This June, our team gathered at the stunning Sky Garden on the 54th Floor of The Bow Building for 2023's Pride in Art—an art exhibition and networking mixer for local LGBTQ2S+ artists and the community. As proud sponsors of Pride in Business, WCD was honoured to support this artful and inspiring event for the second year in a row. 2) West Canadian Cup On Sunday, July 2, we gathered with clients, partners and staff for the 37th Annual West Canadian Cup at Spruce Meadows. This iconic event has become a coveted tradition for WCD, bringing together business and community leaders to connect and enjoy a morning of world-class equestrian show jumping. 3) Calgary Stampede As a Calgary-born business located just minutes from the grounds, the Calgary Stampede has always been special to the WCD team—but even more so this year with our appointment as the organization's Official Print Partner. It's a title we were proud to live up to, helping the Stampede share its story and connect with its customers, volunteers, and stakeholders through high-quality print, signage, and creative design. The best part? After a busy season of preparation, watching it all come to life and immersing ourselves in the atmosphere we'd helped to create. Here are a few of this year's highlights: The Great Indoors Volunteer Lounge Volunteers are the backbone of the Calgary Stampede. Creating a calm, inviting environment for them to kick back and enjoy a delicious meal in the midst of their shift is important to the Stampede, and we love helping make that happen. Transforming the volunteer lounge with signage and creative decor, our Great Indoors theme is a play on bringing the outdoors inside. This year, our Creative Services team designed a Western naturescape that brought the space to life in vivid colour. Stampede Pride Day This year, WCD was proud to sponsor Calgary Stampede Pride Day—a vibrant celebration of diversity, inclusion, and community. The Nashville North tent came alive as attendees sported Calgary Stampede rainbow boot stickers and rallied in support of the LGBTQ2S+ community. The energy was electrifying, with sensational drag performances to boot! It's a 'Yahoo' From Us Happen to see a 'Yahoo' sign or two pop up around Calgary in July? It's entirely possible they were produced by yours truly! From vibrant lawn signs to fun stickers and window clings, we helped Calgarians show off their Stampede spirit in style. To the Chuckwagons! We were honoured to print this year's iconic chuckwagon tarps, showcasing the vibrant colors and designs of the participating teams and their sponsors. These tarps are more than meets the eye—they represent the rich heritage, fierce competition, and true community spirit of the Calgary Stampede. Plus, we got to meet some superstars! We were especially excited to collaborate with MobSquad, who comissioned Indigenous artist Nahanni Giuricich of the Sayisi Dene First Nation to design their eye-catching tarp. We worked closely with Nahanni to ensure her vision and the integrity of her concept translated beautifully to MobSquad's chuckwagon box, tarp and barn area. Thank you to our incredible community for making this a summer to remember. To stay up with the latest exciting news and events, follow us on LinkedIn, Instagram or Facebook!

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5 Powerful Ways to Utilize Direct Mail for Your Business

Do email and social media dominate your marketing strategy? With today’s screen-time statistics, it's easy to overlook the tried-and-true method of direct mail. Despite what some marketers assume, direct mail remains a highly effective tool for businesses to engage with their target audience in a tangible and personal way. With careful planning and execution, direct mail campaigns can yield impressive results and help your business stand out from the competition. Let’s explore five powerful ways your marketing team can leverage direct mail to drive growth and boost your business, including: Generating New LeadsNurturing Customer RelationshipsShowcasing New Products or ServicesDriving Website TrafficRe-Engaging Dormant CustomersOr, dive into the basics of direct mail > 1) Generate New Leads Direct mail can be an excellent tool for generating new leads and expanding your customer base. By strategically targeting specific demographics or geographic areas, you can reach potential customers who may not be as receptive to online marketing efforts. And the real money maker? Personalization—because 84% of consumers say they’d be more likely to pay attention to mail that speaks directly to them. Consider offering exclusive promotions or incentives to encourage recipients to take action, such as visiting your store, redeeming a coupon, or signing up for a newsletter. And don’t forget to include a compelling call-to-action that entices recipients to engage! 2) Nurture Customer Relationships Have you ever received a personalized reminder that it’s time to take your furry friend to the vet? “How nice!” you think, because it feels personal and caring for them to reach out. Direct mail provides an opportunity to nurture existing customer relationships and keep your brand top-of-mind. Consider sending personalized thank-you cards, birthday greetings, or anniversary offers to show your customers that you value their loyalty. By adding a personal touch and making your customers feel appreciated, you can foster long-term relationships and encourage repeat business. Learn how a local business grew with direct mail > 3) Showcase New Products or Services You’re beaming with pride over your new service offering—so much so, you want to shout it from the rooftops! Direct mail allows you to communicate with the people who matter most [your customers] in a visually appealing and informative way. Use high-quality images, engaging copy, and compelling offers to capture the attention of your target audience. Whether you're launching a new product line, introducing an upgraded service, or announcing a special promotion, direct mail can help you make a memorable impact and generate excitement among your customer base. 4) Drive Website Traffic Direct mail isn’t a one-and-done deal—it can and should be used alongside digital channels to drive the best engagement. A study by Canada Post shows that integrating direct mail with digital tactics in a campaign increases brand recall by 40% and makes consumers 39% more likely to pay attention. Include QR codes, personalized URLs (PURLs), or unique coupon codes in your direct mail pieces to encourage recipients to visit your website for more information, or to make a purchase. This integration of offline and online marketing channels creates a seamless customer journey and enhances the overall effectiveness of your marketing campaigns. 5) Re-engage Dormant Customers Direct mail is a powerful way to re-engage with customers who haven't interacted with your business in a while. How? First, segment your customer database based on their purchase history or engagement levels, and then send targeted direct mail pieces that reignite their interest. Consider offering exclusive discounts, sneak peeks of upcoming products, or personalized recommendations based on your customer’s previous purchases. By showing them that you value their past support and want to rekindle the relationship, you stand a better chance of bringing them back into the fold. While digital channels continue to evolve and play a vital role in your growth strategy, direct mail remains an effective and impactful tool to add to the marketing mix. Remember, the key to success lies in creating targeted, personalized, and visually appealing direct mail campaigns that resonate with your audience. So, don't overlook the power of direct mail—it may just be the missing ingredient in your perfect recipe.

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How To Prepare Physical Documents for Digitization

So you’ve decided to go digital—congratulations! Undergoing digital transformation is a rewarding process that will dramatically transform your employee and customer experience. Converting your physical records into digital files will not only improve accessibility, but it will also streamline your workflows and enhance your data security. Before the document imaging process can begin, proper document preparation is crucial to ensuring a smooth and efficient scanning process. Here, we’ll explore some best practices for document preparation in digitization, covering tips and techniques for handling various document types and ensuring optimal quality in your finished product. Here’s the rundown: Removing staples, paperclips and bindings Removing sticky notes and adhesive materials Organizing documentsProtecting photographs Digitizing books and bound materials Dealing with oversized documents Ensuring cleanliness Get a 360 degree view of the document digitization process > 1) Removing Staples, Paperclips, and Bindings Before diving into document digitization, remove staples, paperclips, and bindings from your documents. Left untouched, these metallics can wreak havoc on scanning equipment and cause frustrating paper jams. Instead of risking damage, grab some small adhesive notes to temporarily hold together any multi-page documents or delicate materials. They'll keep things neat and tidy in the meantime. 2) Removing Sticky Notes & Adhesive Materials While sticky notes are great for reminders and separating pages pre-scan, they can be real troublemakers if they go unremoved during the scanning process, often hiding important information or causing unnecessary jams and delays. Carefully peel off any sticky notes, taking your time to avoid any tears or damage to the underlying document. Trust us—your future digital files will thank you for it! 3) Organizing Documents Organization is the name of the game when it comes to smooth digitization. Begin by sorting your documents based on logical criteria—whether that’s date, type, or category—whatever works in unison with your electronic content management strategy. By grouping related documents together, you’re not only simplifying indexing, but you’re also supercharging your retrieval capabilities post-scan. It's the perfect system for finding exactly what you need at the stroke of a few keys. Need help solidifying your content management strategy? 4) Protecting Photographs & Fragile Materials Fragile documents, like aged papers or delicate manuscripts, require extra TLC during preparation. Clean, dry hands are the key here—no greasy fingerprints or smudges, please! For an added layer of protection, consider wearing a pair of non-abrasive gloves. They'll keep these precious documents safe from any potential harm. Lay them down on a clean, flat surface and gently flatten them as needed to remove creases or curling. Remember, we're preserving history here! 5) Digitizing Books and Bound Materials If you're digitizing books, you’ll want to open pages as much as you can for the clearest scans—and to keep everything in place without causing any harm, grab some weights to hold the book steady and make sure it’s camera-ready. 6) Dealing with Oversized Documents Oversized documents like maps, blueprints, or posters require extra attention during the digitization process, because you’ll want to capture every intricate detail without any distortions. To do so, flatten the oversized document as much as possible and smooth out any wrinkles or folds. If your document is too big to fit on a standard scanner, fear not! WCD has the equipment and expertise to handle those grand-scale documents with finesse. 7) Ensuring Cleanliness Dust, dirt, and debris are not your friend when it comes to high-quality digitized documents. Using a soft, lint-free cloth or a specially designed document cleaning brush, gently wipe the surfaces of the documents, removing any particles that might compromise the scan quality. Always avoid using cleaning solutions or liquids that might cause damage. Save time—let us prep your documents! Do you have a hefty records collection and lack the resources or time to prep each document in-house? With full-service information solutions, WCD has the team and expertise to efficiently prepare, scan and manage your documents in the cloud. If your files are ready to embark on their digital journey, check out our services by clicking the link below.

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Long-Standing Local Business, WCD Becomes Official Print Partner to the Calgary Stampede

WCD is thrilled to announce our appointment as the Official Print Partner to the Calgary Stampede—the world-renowned not-for-profit community organization that celebrates western heritage, culture, and community spirit. The partnership between WCD and the Calgary Stampede is a win-win for both organizations that have a shared goal of driving positive engagement throughout both local and national communities. WCD will support the Stampede by helping them share their story and connect with their customers, volunteers, and stakeholders through high-quality print, signage, and creative design. “We wanted to solidify the partnership between our two long-standing, Calgary-based organizations who pride ourselves on shining a national and global light on Alberta, while also positively engaging our local community,” says Karen Brookman, WCD’s president and CEO. “Our purpose at WCD is to help organizations like the Calgary Stampede connect with people—and we’re excited about the opportunity to do that by breathing life and colour into this year’s events through our expansive suite of services.” WCD has been working with the Calgary Stampede for over a decade, providing many of their print and signage needs including those related to BMO Kids Zone, The Dog Bowl, Stampede Lotteries, and the fulfillment and distribution of their two t-shirt campaigns (Come Hell or High Water and We Will Ride Again!). The organization hopes this news will help to increase national brand awareness and establish WCD as a strong contributing member of the Calgary Stampede sponsorship community. Through the Stockmen’s Club Sponsorship, WCD becomes the Official Print Partner, which also includes our continued title sponsorship of the WCD Volunteer Lounge, a cool private dining room on the grounds where Calgary Stampede volunteers can take a quiet break and recharge throughout their busy 10 days. We are excited about this partnership and looks forward to supporting the Calgary Stampede in its mission to preserve and celebrate Calgary’s western heritage, culture, and community spirit. To follow along with our journey behind-the-scenes at the Calgary Stampede, follow our Instagram and LinkedIn. ABOUT THE CALGARY STAMPEDE The Calgary Stampede, which began in 1912, is more than just an annual celebration. At its core is a purpose to preserve and celebrate Calgary’s western heritage, culture and community spirit. The Stampede also aims to give back to the community through over 2,500 volunteers who host events across the city and support community celebrations, empowering youth by providing opportunities to pursue their passions in performing arts, providing economic benefit to Calgary and surrounding areas, creating jobs for over 3,500 young seasonal workers and 1,500 year-round employees, and promoting agriculture and agri-food through classroom training and interactive hands-on experiences for more than 50,000 youth throughout Alberta.

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How to Use Signage to Enhance Your Customer Experience

Have you ever walked into a store or office building and felt confused by your surroundings? Maybe you weren’t sure which line up at the coffee shop was for ordering versus pickup, or what floor of the high rise your meeting was on. These subtle but critical interactions—or lack thereof—all contribute to the customer experience. Customer experience is a hot topic for businesses today—and it’s no wonder why when 73% of companies that do well with it perform financially better than their competitors. While customer experience is a broad topic and includes many facets of your customer-facing interactions, there’s one aspect of it that businesses often overlook: signage. In the examples above, proper signage would have made for a smoother interaction with the customer, creating a better overall experience. Let’s explore how your organization can enhance the customer experience using signage solutions. 1) Direct customers with wayfinding signage Wayfinding signage helps customers navigate your space, find what they're looking for, and feel more comfortable in the process. Wayfinding signage can include directional signs, maps, and floor decals that guide customers to different areas of your retail store or office. By making it easy for customers to find what they need, you can help reduce frustration and create a more positive experience. Some examples of wayfinding include: Directional signs that point to restrooms, elevators or exitsPathfinding signs that guide customers from point A to BIdentification signs such as floor numbers and room namesRegulatory signs including warning signs, exit signs and parking regulations 2) Establish connection with brand signage Your brand is a critical part of your organization's identity, and signage can help reinforce it to create brand recognition, attachment and recall. By incorporating your logo, brand colors, and other branding elements into your signage, you can create a cohesive and memorable experience for customers. This type of signage can include exterior signs, window displays, and even custom wallpaper or murals that showcase your brand in a unique way. Get inspired by our signage gallery > 3) Communicate clearly with informational signage Making it easy for customers to find the information they need is essential to creating a positive experience. Informational signage can include things like your hours of operation, pricing, policies, and other important details that customers need to know. By making this information clear and accessible, you can help customers make informed decisions and avoid confusion. 4) Create an atmosphere with decorative signage Signage can also be used to create a welcoming and inviting atmosphere. Decorative signage can include artwork, inspirational quotes, and other fun elements that add personality and warmth to your space. By creating a space that feels inviting and comfortable, you can help customers feel more at ease and enjoy their experience more. Next time you’re out and about, take time to spot all the different types of signage that were well thought out and intentionally installed to make your experience a positive one—or, not so positive. Being strategic about your signage placement can make a space easy to navigate, reinforce your brand identity, provide customers with the information they need, and create a welcoming atmosphere that wins loyalty. Are you ready for a signage refresh? We’re here to help! If you’re not sure where to start, we’ll send a signage expert to explore your space and provide strategic recommendations for signage that can improve your customer experience. Drop us a line to get started.

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5 Ways to Make Your Next Print Campaign more Impactful! 

Living in the era of digital overload, print marketing has made a significant comeback in recent years. Why? It’s all in the data. Research suggests that print marketing can have both higher recall and conversion rates than digital marketing, and is even more effective when combined with digital tactics as part of an integrated campaign. It’s no wonder 60% of CMOs are advocates for including print marketing in their budgets. But as print campaigns continue to increase in popularity, brand’s need to do more to stand out. By leveraging innovative print design techniques that dazzle, you can ensure your print piece not only gets noticed, but also incites action in your customers. Here are five ways you can make your next print campaign more impactful: Fluorescent & Metallic InksOversized FormatsMetallic Media Unique SubstratesPersonalize It!Print vs. Digital Design: Understanding the Differences > 1) Fluorescent & Metallic Inks Using a bright fluorescent or shimmery metallic ink in your print campaign is sure to catch your customer’s eye. Because fluorescent inks are semi transparent compared to conventional pigments, they should be printed on bright or white backgrounds to really pop on the page. Use fluorescence as an accent to draw attention to key features on your print piece, such as your audience’s call to action. Metallic ink, on the other hand, is a great alternative to traditional foil stamping. The colour options with metallic ink are endless, because it’s achieved by mixing ink with gold or silver metallic particles. We can already visualize these effects coming to life on vivid event materials, high-end menus, premium direct mailers and more! 2) Oversized Formats As the saying goes—go big or go home! Because paper is tangible and felt with our hands, opting for an oversized print piece is a sure way to stand out from your competitors. Using unique folding and finishing techniques, you can give your piece a compact appearance (good for functional purposes like mailing) that then expands and unfolds into a creative masterpiece. And with our new HP Indigo 15K, you can print bigger and better than ever with flat sizes up to 29.5 x 20.81”! 3) Metallic Media Metallic inks are one thing… but have you ever printed on metallic paper? Perfect for giving your print campaign a premium look and feel, metallic media is often used for event materials like menus, invitations, table place cards and more. The unique texture and sheen just feels high-end between your fingertips. Remember to always use darker colours for text when printing on metallics to ensure high contrast and readability. 4) Unique Substrates Simply put, a substrate is the material you’re printing on (like paper, for instance). With new and innovative print technology, you can now print small format campaigns on substrates ranging from canvas to wood, plastic, synthetic, metal and more! In fact, our brand new HP Indigo 15K has the widest substrate range in the industry with the ability to print on materials ranging from 70-600 micron media. The creative possibilities are virtually endless. 5) Personalize It! Are you more likely to throw out the flyers in your mailbox that aren’t personally addressed to you? Statistics show that you are—and 63% of marketers agree personalization increases customer interactions and conversion rates. With digital printing, it’s easy to personalize your print marketing campaigns to each recipient in a single print run. Using data and segmentation, you can personalize things like: Customer names Address informationImagesCopy and keywords Links and calls to action Colours, and so on! People will always pay closer attention to marketing materials that are curated specially to their needs and desires. That goes for print, too! Need some creative inspiration? Ask our Creative Services team! With expertise in designing for print, our in-house design agency is here to help you ideate and execute on print campaigns that will connect with and covert your customers.

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Designers: Never Choose Between Digital and Offset Again

If you're a graphic designer that creates materials for print, you've learned that variables such as the medium, typography and layout of a product all influence the process of how the design is produced. One of the finishing factors that's typically decided early on in the design process is the printing method (whether your design will be produced using offset or digital printing). Differences Between Offset and Digital Printing Both offset and digital printing have their unique benefits and limitations—and the choice of printing method can have a significant impact on the final product. When deciding, designers often take into consideration factors including: Quantity — Generally, digital printing is more cost-effective for short runs and offset printing more cost-effective for long runs. Color accuracy — Offset printing has historically offered better colour accuracy and consistency, which can be a deciding factor for brands with strict colour-matching standards. Image quality — In the past, offset printing offered higher image quality and resolution (although digital presses have made strides in recent years).Customization — Digital printing allows for greater personalization through variable data printing, meaning each print can be unique, whereas offset is preferred for standardized materials. Weighing these pros and cons has long been a challenge for designers during the print process—but with new innovations in print technology, it's quickly become a problem of the past. New Innovations: Where Digital Meets Offset Introducing the HP Indigo 15K Digital Offset Press—a high-end digital printing press designed for commercial printing and packaging applications. This incredible innovation in print technology is marrying the best of both worlds and eliminating the need to choose between digital and offset. WCD is proud to own the first of its kind in Western Canada, and here's why:Superior Print Quality The Indigo 15K uses HP Indigo ElectroInk technology to achieve high print quality, with up to 7-colour printing and a resolution of up to 1600 dpi. This allows for sharp, vibrant and accurate images and text. We love a crisp image! Wider Substrate Ranges & Inks The HP Indigo 15K boasts the widest substrate range in the industry, from 70-600 micron media. Now, designers have creative freedom with the ability to print on virtually endless substrates including uncoated, black and coloured, synthetics, metalized materials and more. Plus, imagine the endless possibilities of printing using white, metallic, fluorescent and invisible specialty inks! Unprecedented Speed The Indigo 15K is designed for high-volume production (like that of offset), with a top speed of up to 137 pages per minute (ppm) in 4-colour mode, or up to 272 ppm in 2-colour mode. Printing an astonishing 4,600 sheets per hour, you’ll benefit from faster turnaround times so that you can achieve your campaign deadlines with ease. Streamlined Workflow & Automation The Indigo 15K is equipped with advanced automation tools to streamline production and reduce downtime, ensuring you get your finished product faster than ever. WCD is leveraging HP's tools including the PrintOS platform, which provides cloud-based management, analytics, and automated colour calibration. Sustainability-Forward The Indigo 15K is designed with sustainability in mind, using HP Indigo's "Green Flow" program to reduce waste, energy consumption and carbon footprint. The press uses a water-based ink system, eliminating the need for hazardous chemicals and reducing overall water usage. Need to see it for yourself? Take it for a test run! Let us print-proof your latest marketing campaign on the HP Indigo 15K and prove to you the sheer power of the "Yes Press"—the digital press that empowers you to say YES to any request.

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Print Design vs. Digital Design: Understanding the Differences

Just decades ago, graphic designers spent their days producing print layouts for products like posters, books and brochures. But in today’s digital world, the realm of graphic design is expansive and ever-evolving. Although they share the same basic principles, print design and digital design each require a unique skill set and approach. Let’s dive into some of their key differences. What is Print Design? Print design is the artful creation of digital files that will eventually be produced as physical media. You can find print designers developing creative for products like: MagazinesBooksNewspapersBrochuresFlyersBusiness CardsBillboards Packaging, and more Dive into digital printing > What is Digital Design? Digital design refers to the creation of designs intended for publishing across digital media. The world of digital design may include: Digital advertisements WebsitesSocial media assetsApps, and more The Core Differences Between Digital and Print Design Whether designing for print or digital, creative designers need to take into consideration these core differences before diving in: Resolution Print design requires a much higher resolution than digital design to ensure the final product renders sharp and clear. Digital design, on the other hand, must take into consideration the resolution of the varying devices on which the design will be viewed (like a small cellphone screen vs. large desktop screen). Digital designers also need to consider the interactivity of their creative, which may include animations, clickable links, and other features that are not available in print. Medium When designing for print, it’s important to take into account the physical characteristics of the finished product such as paper size, weight, texture, and colour. This means that the design needs to be created with a specific print size in mind, including appropriate margins and bleed areas. Print designs must also take into account how colours will appear on paper, which may differ from how they appear on a computer screen. That said, our brand new HP Indigo 15K Digital Press is able to colour match up to 97% of PANTONE® colours—a truly unprecedented innovation! We own the only HP Indigo 15K in Western Canada! Learn More > Layout A billboard is huge, a banner is large, and a mobile screen is itty bitty. Our point? The layout of a design is heavily influenced by the medium in which it will be displayed. In print design, the designer has complete control over the size and placement of elements on the page, allowing for precise control over the visual hierarchy of the design that guides the viewer's eye through the content. In digital design, layouts often need to be responsive—meaning that it must adjust to different screen sizes and resolutions. This can limit the amount of control that the designer has over the layout, as certain elements may need to be moved or resized to fit the screen. Calls-to-action (CTAs) In digital design, the audience’s call to action (CTA) often renders in the form of clickable buttons, links and forms. Because taking action from a print piece typically requires more effort, print designers need to be creative in the way they incorporate their CTAs. Many designers today are using print-based digital technologies like QR codes and augmented reality (AR) to make it easier for the audience to move through the journey from physical to digital. Printing & Publishing Finally, the production process for print and digital designs varies greatly. Print designs must be sent to a printer for physical production, while digital designs can be published online with the click of a button. This means that print designs require more pre-production work—such as physical proofing and colour correction—to ensure that the final product matches the designer's vision. Get a designer that can do both! Did you know WCD’s in-house Creative Services agency specializes in both print and digital design? Not only do we have the all-around expertise, but we also have the production capabilities to print small and large format projects—from 10” brochures to 10’ banners! It’s never been easier to produce your multimedia campaigns in one place. But don’t take our word for it—get immersed in some of our favourite creative campaigns!

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How Marketers Can Manage Brand Assets with WebConnect

As the gatekeepers and guardians of all things brand, marketers have a unique challenge—empowering employees with access to marketing materials while also maintaining control and governance over their use. For marketers working for large enterprises or geographically dispersed organizations (franchises, for example), managing physical and digital brand assets is easier said than done. The Challenge Managing Brand Assets When we say “brand assets,” we’re referring to any physical or digital materials that are owned by and require oversight from a brand manager. This could include: Promotional materials and SWAGSeasonal signage Brochures and business cardsBranded corporate formsDigital assets like logo filesBranded apparel All of these resources are developed to enable employees across the organization to effectively operate and/or market your brand and its services. But for marketing departments, maintaining the most up-to-date versions of digital assets and distributing physical assets across the organization can be a time consuming and tedious task. Consider these scenarios: Your marketing team has developed an incredible, personalized employee onboarding kit—but every time a new staff member is onboarded, someone from the team needs to manually assemble and distribute the gift. With other priorities top of mind, it’s easy to fall behind, leaving the onboarding experience lacking. How can you streamline and automate this process?Recently, your company rebranded and updated its logo. This means staff across the organization will need updated business cards. However, you know that not everyone uses business cards, and therefore printing them for everyone would be a waste of resources. How can you enable staff to order their own business cards without having to manually manage the entire process?You work for a retailer that develops seasonal promotions for franchisees to leverage in their local markets. These promotions typically include updated window signage that can then be personalized to each location. How can you ensure your franchisees are appropriately leveraging the designs and personalizing them within your brand standards? The Solution: A Branded Storefront An internal digital storefront is a website that hosts your library of brand assets. From a user experience perspective, it's just like online shopping. Staff can simply log in, click on the items they want to order (business cards, brochures, t-shirts—you name it) and the order is sent for manager approval. Check out WCD's customer-facing storefront by clicking here. Undoubtedly the best part of having an internal digital storefront is the time you'll save. With automation built into the backend, the storefront streamlines the entire ordering experience, eliminating your team's need to intervene in the process. This automation prevents you from having to repeat mundane tasks like: Sending creative to printPackaging productsCreating shipping labelsKitting multi-item ordersManaging inventoryEmailing proofs back and forth The list goes on! Why WebConnect? WebConnect is a user-friendly digital platform that enables anyone in your business to order corporate materials with the click of a button. It's valuable for large organizations or franchises who need a simpler way to print, manage and distribute collateral and promotional products. Using its powerful web-to-order capabilities, marketing departments can work with WCD's developers to customize a WebConnect storefront and upload brand materials like brochures, business cards, signage and more. Staff can simply log on, add items to their shopping cart, customize products within brand-approved guidelines, and order those items on-demand. WCD then prints, packages and delivers the finished product directly to their chosen location. Learn more about WebConnect > Ready to save yourself hours? If you think an internal digital storefront could save your marketing department time and money—you're right. Let us show you how with a live demo (no strings attached). We promise you'll love it.

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