On-Demand Print & Information Solutions

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Integrated solutions enabled by industry-leading technology.

Wherever you are on your journey to Digital Transformation, we are here to support you with our integrated ecosystem of software solutions. Click on each image to find out more.

Kofax Intelligent Automation software platform helps organizations transform information intensive business processes, reduce manual work and errors, minimize costs and improve customer engagement.

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Organize your content based on what it is, not where it’s stored. M‐Files offers a single platform that connects all of your core business systems, applications and devices, allowing you to find and share information securely and quickly.

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Locate information efficiently, increase information security and simplify your document management processes using ImageConnect, an on‐premise Enterprise Content Management system that offers sophisticated search and reporting functionality.

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Your employees are your brand ambassadors and your marketing materials are their toolkit. With a WebConnect digital storefront, teams are empowered to order printed supplies while your organization maintains reliable brand control.

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" The staff is professional, friendly, experienced and always looking for new, fresh and hip ways to help you express your creative ideas. Looking forward to working with them on all our future campaigns."


" Creating a stand-out direct mail piece is one thing. Satisfying our rigorous brand standards is something else entirely. WCD delivered an innovative product that connected quite powerfully with our audiences. We were very impressed with their ability to adhere to our brand guidelines while delivering a superb direct mail piece."


" WCD maintains the same level of service that they come to the table with. Dependable and reliable—WCD is virtually an extension of our own business."


" We only print what we need, when we need it, making it easy to manage marketing materials and customizable collateral. Our investment in the WebConnect print-on-demand solution has proven to be worth every penny. It’s been of tremendous value to ATB."


" Our past vendor didn’t like the idea of quarterly meetings. When we made the transition to WCD it opened a door to new ideas and a different way of doing business. Now we meet quarterly to discuss reports and have open lines of communications with all WCD employees. Everyone is quick to respond to questions and able to deliver results."


" Thanks for the extra effort you took to complete this project! That’s the reason I would bring your team with me wherever I go… you are not just super talented, but you're also amazing partners."


Success Stories

Large Canadian Utilities Company Reduces Risk and Improves Employee Experience

Discover how WCD helped a large Canadian utilities company respond to service calls quicker and more efficiently.

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Premier Office Tower Implements Efficient and Secure Messenger Office Services for High-End Clientele

Find out how this premier twin-tower office complex maintains a secure, trackable chain of custody and efficiently manages 12,000+ incoming and outgoing packages.

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University of Calgary On-Campus Print Centre Experience is Transformed with Process Innovation and Outstanding Service

Learn how the University efficiently prints and and accurately scans thousands of student exams all within a tight 48-hour turnaround time.

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ATCO Maintains Brand Consistency and Tracks Print Spend with Custom Web-to-Print Storefront

Learn how their employees can easily access and print up-to-date corporate materials while the organization maintains reliable brand consistency using WebConnect.

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Online Photobook Platform Improves Customer Reviews with a Reliable Print Partner

Learn how the organization has reduced shipping costs and improved speed of delivery, resulting in happy customers and contributing to the organization's stellar reputation.

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Latest Blog Posts

06.10.2024

Why Aren’t Your Direct Mail Campaigns Successful? Common Pitfalls to Avoid

Whether you’re a seasoned marketer or a small business owner, crafting a direct mail marketing campaign can be daunting—especially if past attempts haven't yielded the results you expected. Many businesses dip their toes into direct mail with a single postcard campaign and are quick to write it off when the returns don’t immediately materialize. If this sounds familiar, fret not. This article will equip you with the strategic insights needed to create a successful direct mail campaign, moving beyond the basics and diving into the key components that can make or break your marketing efforts. We’ll explore: What is direct mail marketing?The three ingredients for a successful direct mail campaignWhat to look for in a direct mail services provider How to get started with your first direct mail campaign What is Direct Mail Marketing? Direct mail marketing, often referred to as Smartmail Marketing by Canada Post, involves sending physical marketing materials directly to the homes or offices of targeted consumers. Although digital channels have dominated over the past decade, this more traditional form of marketing remains highly relevant, engaging potential customers in a direct and personal way. In fact, over 60% of Canadians feel a strengthened relationship with businesses that reach out via direct mail, proving its potential impact. 3 Ingredients for Successful Direct Mail Marketing 1) Solid Campaign Strategy As with any marketing campaign, direct mail requires a comprehensive strategy that addresses the goals, objectives, key messaging, and other essential elements needed to effectively reach your target audience. If your outreach is focused on acquiring new customers, a single mail drop may not be sufficient to see the results you’re hoping for. Over time, a successful direct mail strategy will create brand familiarity with multiple touchpoints. Consider planning a series of mail drops throughout the year, such as quarterly mailings, to maintain engagement and brand recall with your audience. This approach ensures your message is reinforced over time, allowing you to adjust your strategy based on your audience’s response and market trends. 2) Digital Component to Campaigns Did you know that blending digital marketing with direct mail is proven to enhance the effectiveness of both? Statistics show that direct mail campaigns integrated with digital efforts lead to a 40% higher brand recall and significantly more engagement. By coordinating your direct mail with online campaigns, you can create a cohesive marketing strategy that leverages the strengths of both mediums. Here’s an example of what that might look like in your campaign strategy. Consider you're launching a new product line. You start with an attention-grabbing direct mail piece—perhaps a beautifully designed postcard or a small sample package. This mailer not only announces the product but also includes a unique QR code that directs recipients to a special landing page on your website. The page might offer more detailed information about the product, an introductory discount, or even an invitation to sign up for an exclusive webinar. At the same time, you launch targeted digital ads that echo the design and message of the direct mail piece. These ads would appear on social media platforms and Google, reinforcing the message seen in your audience’s mailbox. As recipients of the direct mail visit the landing page, your digital ads can also employ retargeting techniques to keep your brand and message top of mind, increasing the likelihood of engagement. By integrating these digital and traditional channels, you’ve now created multiple touchpoints with your audience, enhancing their journey from initial curiosity to final purchase. 3) Big-Picture Budget Effective direct mail campaigns are not about one-off attempts but a sustained effort that integrates seamlessly with your overall marketing strategy. Budgeting at minimum $12,000-$15,000 annually for localized direct mail marketing campaigns can provide the necessary funds to craft impactful, creative content and maintain a consistent mailing schedule that will genuinely resonate with your audience. For larger companies with larger audiences, this number can vary widely. This may leave you wondering: how do we track the ROI of our direct mail campaigns? Like most marketing initiatives, there’s no perfect science. However, there are some tried and true methods for tracking the effectiveness of your direct mail campaigns that we dive into in this article, including: Using trackable coupons or promo codesLeveraging customized URLs on your mailersDedicated phone numbers and emails to track replies Using QR codes to track scans and form completions If you’re looking for a more low-budget, one-and-done marketing tactic, a digital initiative such as paid advertising may be a better option for your business. What to Look for in a Direct Mail Services Provider When choosing a partner for your direct mail campaigns, look for a provider with a comprehensive suite of services that go beyond just printing and mailing. Partnering with a Canada Post Smartmail Marketing™ Expert like WCD ensures you're working with a team skilled in strategic planning and creative design. These partners can help optimize your campaigns for maximum impact and efficiency. As a Smartmail Marketing™ Expert Partner, we’ll work with your team to create direct mail advertising that uses highly effective messaging and thoughtful creative to build brand awareness, produce quality leads, and attract new customers. Need help with campaign design? Our in-house design agency crafts integrated direct mail campaigns that get results. Jumpstart Your Direct Mail Marketing Ready to switch up your marketing approach? When executed with a thoughtful strategy, direct mail marketing can significantly elevate your brand's visibility and engagement. Download our FREE 6-Step Guide to Direct Mail Marketing to begin crafting campaigns that not only reach but resonate with your audience.

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03.12.2024

A Beginner's Guide to On-Demand Book Printing in Canada

Thinking of self-publishing your book? From autobiographies to photographic memoirs, the trend towards book printing on-demand is reshaping how authors and publishers approach the creation and distribution of books. With a vibrant literary culture and advanced printing technologies, Canadian writers and publishers have first-class access to an ecosystem that empowers self-publishing like never before. This guide delves into the essentials of on-demand book printing in Canada, offering valuable insights for anyone looking to navigate this new approach to publishing. We’ll get into: What is On-Demand Book Printing?Why Authors Choose to Self PublishThe Benefits of On-Demand PrintingHow to Approach Book Printing in Canada Key Considerations for Choosing a Canadian Book Printing Company You’ll learn the basics of this evolving industry, and key steps you can take to print your very own book on demand. Let’s get into it! What is On-Demand Book Printing? On-demand book printing is a printing process that empowers you to print books in specific quantities as needed, ranging from a single copy to a few hundred thanks to the nimble technology behind digital printing. This model is a departure from traditional bulk printing, offering a flexible and cost-effective solution for authors and publishers. Why Authors Choose to Self-Publish A primary motivator for self-publishing may be a desire for creative control over your book's content, design, and marketing. Self-publishing allows authors to retain full rights to their work, making decisions about the cover art, format, pricing, and distribution channels—all according to their vision and goals. Self-publishing can also lead to higher royalty rates compared to traditional publishing routes, offering authors a potentially better return on investment. Access to self-publishing platforms has lowered the barrier to entry, empowering authors to reach their audience directly without the need for approval from a publisher. For example, many authors now leverage their online audiences to market their books and sell them directly through their own website, using a print-on-demand method to order only as demand requires. This direct access empowers authors to share their unique voices and stories, catering to niche markets or specialized topics that might not attract mainstream readers. It’s the artists and small businesses that love to storytell—like photographers, business advisors, life coaches, poets, and more—that are greatly benefiting from this new approach to publishing. The Benefits of On-Demand Printing Book printing on-demand has many benefits when compared to traditional methods. Let’s take a look at a few. 1) Lower Costs Traditional printing methods often require large initial print runs, leading to high upfront costs and the need for storage space. On-demand printing eliminates these concerns by allowing authors and publishers to print books only as orders come in, dramatically reducing storage needs and minimizing the financial risk. This is particularly handy for independent authors and small publishers who may have limited budgets. 2) Eco-Friendly Option By producing books only when there is demand, you can cut down on the overproduction of unsold copies, meaning less paper consumption and waste. This sustainable approach aligns with growing consumer and industry interest in environmentally friendly solutions. 3) Flexibility to Update Content Because on-demand printing produces books in short runs, authors have the luxury of updating the content of their books between each run with ease. This is particularly handy if your book requires frequent updates to remain relevant, or if that first pass at editing didn’t quite make the cut. It also opens up opportunities for authors to customize books for specific audiences or to test different versions of their work. If these benefits sound worth the investment, read on for insights on how you can get started with book printing in Canada. How to Approach Book Printing in Canada Congratulations! You’ve decided to print your book. While there’s no one way to tackle the production of your piece, here are some general steps to follow before you can hit ‘print’. 1) Research Printers — When you’re looking for a company to print your book, search for printers that specifically offer on-demand printing services and who specialize in book printing in particular. See the section below for some key factors to take into consideration when choosing a service provider. 2) Prepare Your Manuscript — If you’re self-publishing, you’ll need to ensure your manuscript is entirely edited, formatted, designed, and ready for printing. It’s important to remember that your printer will not edit your manuscript for you, so however you deliver it to them is how it will turn out in production. Some printers will have an in-house creative services team that can help you with format and design. 3) Choose Your Book's Specifications — Decide on your book's size, the paper type, and binding. This includes decisions like whether your book will be hardcover or paperback and what style and aesthetic you want it to have. This is where budgets can drastically vary, so it’s good to come prepared with an understanding of your price range. 4) Request Quotes — Contact several providers to compare quotes. Prices can vary based on the book's specifications and the quantity ordered. Keep in mind that you get what you pay for when it comes to book printing, and sometimes investing a bit more to guarantee a quality product can save you headaches down the road. 5) Consider Distribution — Some on-demand printers offer distribution services, including direct shipping to customers and listings on major retail sites. If you choose to ship your product yourself, you may want to select a printer that’s within Canada to avoid hefty cross-border shipping fees. Get a free book printing quote online > Key Considerations for Choosing a Canadian Book Printing Company Here’s what we suggest you look for when selecting a Canadian book printing company. 1) Quality The quality of your book reflects on you as an author or publisher, so prioritizing printers that use high-quality materials is important. Look for companies that are transparent and request samples of their work to get a tangible sense of the final product's quality. 2) Turnaround Time While the appeal of on-demand printing includes not having to stockpile books, it's important to remember that on-demand means production times can vary. Ask about expected turnaround times to make sure they align with your publishing timeline, especially if you have specific launch dates in mind or are coordinating marketing efforts. 3) Customer Service If you're navigating the process for the first time, you’ll want a print partner that’s on your side! A responsive and helpful printing company can offer guidance, address your concerns, and provide updates throughout the printing process. Look for companies with positive reviews to get a sense of their reliability. 4) Creative Services Many book printing companies offer design assistance, which can be invaluable for creating a professional-looking book cover and interior layout. Opting for a printer that provides these services can save you time and effort, making the journey from manuscript to final piece feel like a breeze. Begin Your Book Printing Journey By leveraging the flexibility, cost-efficiency, and eco-friendly aspects of on-demand book printing, you can navigate the publishing landscape more effectively and bring your literary creations to eager readers with ease. Curious what it takes to launch your creation?

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02.13.2024

WCD Announces Launch of Partnership with PrintReleaf

Advancing Sustainability in the Print Industry by Reforesting the Planet In an effort to further its commitment to environmental sustainability, WCD, a Canadian leader in on-demand print and information solutions, has proudly announced a partnership with PrintReleaf. This collaboration marks a significant step towards a greener future for the print industry, empowering WCD's customers to actively participate in replenishing forests globally and close to home. Through this partnership, WCD can now offer customers a unique opportunity to offset their paper footprint. PrintReleaf's advanced technology measures the paper consumption of each print job run through WCD and translates this data into an equivalent number of trees. These trees are then planted in reforestation sites chosen by the customer, making every print job a step towards environmental restoration. PrintReleaf stands out as the world's first platform to seamlessly convert paper footprints into actual trees. This innovative approach not only contributes to reforestation efforts but also aligns with WCD's mission to embrace eco-friendly practices across its operations. "At WCD, we believe that sustainable business practices are key to a brighter future," says Karen Brookman, President and CEO at WCD. "Our partnership with PrintReleaf represents a significant stride towards advancing environmental responsibility in our industry. This initiative will not only reduce our ecological footprint as an organization, but will empower our customers to join us in making a tangible difference for our planet." PrintReleaf’s technology not only tracks paper consumption, but also ensures the success of each planted tree, with full third-party audits by SGS International. While reforestation efforts span the globe, the company is currently working with planting partners as close as Cariboo, British Columbia to revitalize the land that was impacted by the devastating 2017 wildfires. "We are pleased to provide environmental offsets to WCD and their customers, which will be integral to their sustainability strategy," says Jordan Darragh, PrintReleaf Founder and CEO. WCD’s commitment to sustainable solutions highlights our shared values and goal of working toward a more sustainable business landscape and planet. This partnership creates exciting opportunities as we expand our network of PrintReleaf users within and beyond the Dscoop community and together work towards new environmental offsetting goals.” Together, WCD and PrintReleaf aim to empower Canadian businesses to meet their printing needs while also reducing their environmental impact and contributing to a more sustainable planet. WCD invites customers to join them on this exciting journey and learn more by clicking here. About PrintReleaf PrintReleaf offers a unique solution for companies to offset their paper and packaging consumption, contributing to reforestation and carbon offsetting. Their technology ensures a measurable and impactful contribution to global forest restoration. Visit www.printreleaf.com to learn more.

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