Our evolution continues...

West Canadian Digital Imaging is now WCD!
Learn more about our exciting new brand and the journey we took to get here.

DISCOVER WCD

On-Demand Print & Information Solutions

Discover more ways to cultivate seamless connection—with customers, employees and information.

West Canadian has rebranded to WCD! Share your story, empower your people and transform your business with our creative, personalized and integrated services.

Keep up with our latest news, updates and information

Integrated solutions enabled by industry-leading technology.

Wherever you are on your journey to Digital Transformation, we are here to support you with our integrated ecosystem of software solutions. Click on each image to find out more.

Kofax Intelligent Automation software platform helps organizations transform information intensive business processes, reduce manual work and errors, minimize costs and improve customer engagement.

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Organize your content based on what it is, not where it’s stored. M‐Files offers a single platform that connects all of your core business systems, applications and devices, allowing you to find and share information securely and quickly.

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Locate information efficiently, increase information security and simplify your document management processes using ImageConnect, an on‐premise Enterprise Content Management system that offers sophisticated search and reporting functionality.

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Your employees are your brand ambassadors and your marketing materials are their toolkit. With a WebConnect digital storefront, teams are empowered to order printed supplies while your organization maintains reliable brand control.

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" The staff is professional, friendly, experienced and always looking for new, fresh and hip ways to help you express your creative ideas. Looking forward to working with them on all our future campaigns."


" Creating a stand-out direct mail piece is one thing. Satisfying our rigorous brand standards is something else entirely. WCD delivered an innovative product that connected quite powerfully with our audiences. We were very impressed with their ability to adhere to our brand guidelines while delivering a superb direct mail piece."


" WCD maintains the same level of service that they come to the table with. Dependable and reliable—WCD is virtually an extension of our own business."


" We only print what we need, when we need it, making it easy to manage marketing materials and customizable collateral. Our investment in the WebConnect print-on-demand solution has proven to be worth every penny. It’s been of tremendous value to ATB."


" Our past vendor didn’t like the idea of quarterly meetings. When we made the transition to WCD it opened a door to new ideas and a different way of doing business. Now we meet quarterly to discuss reports and have open lines of communications with all WCD employees. Everyone is quick to respond to questions and able to deliver results."


" Thanks for the extra effort you took to complete this project! That’s the reason I would bring your team with me wherever I go… you are not just super talented, but you're also amazing partners."


Success Stories

Large Canadian Utilities Company Reduces Risk and Improves Employee Experience

Discover how WCD helped a large Canadian utilities company respond to service calls quicker and more efficiently.

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Premier Office Tower Implements Efficient and Secure Messenger Office Services for High-End Clientele

Find out how this premier twin-tower office complex maintains a secure, trackable chain of custody and efficiently manages 12,000+ incoming and outgoing packages.

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University of Calgary On-Campus Print Centre Experience is Transformed with Process Innovation and Outstanding Service

Learn how the University efficiently prints and and accurately scans thousands of student exams all within a tight 48-hour turnaround time.

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ATCO Maintains Brand Consistency and Tracks Print Spend with Custom Web-to-Print Storefront

Learn how their employees can easily access and print up-to-date corporate materials while the organization maintains reliable brand consistency using WebConnect.

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Online Photobook Platform Improves Customer Reviews with a Reliable Print Partner

Learn how the organization has reduced shipping costs and improved speed of delivery, resulting in happy customers and contributing to the organization's stellar reputation.

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Connect with an expert today.
1-800-267-2555

Latest Blog Posts

12.14.2021

WCD's 2021 Holiday Hours

Happy Holidays from the team at WCD! In the spirit of the holiday season and spending time with loved ones, our out-of-office alerts will be active during the following days: Open December 24 from 8am - 12pmClosed December 25 - 28Open December 29 - 30 from 8am - 4pmOpen December 31 from 8am - 12pmClosed January 1 - 3Open January 4, business as usual For inquiries, please call 1-800-267-2555 or email our Client Services team.

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12.10.2021

Announcing the Prairies 2021 Family Enterprise of the Year Award Recipient, WCD

Announcing the Prairies 2021 Family Enterprise of the Year Award Recipient, WCD Original news release published by Family Enterprise Canada We're proud to share that WCD has been selected as the recipient of the 2021 Prairies Family Enterprise of the Year Award (FEYA)! This honour was celebrated virtually at the Prairies FEYA celebration on December 9, 2021. About Family Enterprise of the Year Award The Family Enterprise of Year Award (FEYA) was established in 1986 to celebrate and promote the achievements of Canadian business families and the considerable contribution they make to the economic and social fabric of both their local communities and Canada as a whole. Each year, business families across Canada are nominated and recognized at regional FEYA celebrations. Each regional recipient is then considered for the National Family Enterprise of the Year Award, chosen by a volunteer selection committee and presented at the National FEYA celebration. FEYA is unique among business awards in Canada, as it does not only focus on traditional business metrics. Instead, the selection committee also looks at how well the family enterprise integrates best practices that benefit the business, the family and their communities. Having demonstrated significant capabilities in these regards, FEYA recipients are examples of excellence and are integral to Canada’s economic future. A Family Business Since 1952, WCD (formerly West Canadian Digital Imaging) has been a market leader in digital on-demand solutions for print and information. George Brookman, our former CEO and current Chairman, saw a need to evolve the business from a traditional microfilm and reprographic service provider to a modern document management company. In 2019, George decided to step back from his role as CEO. He appointed his daughter, Karen Brookman, as the our President and CEO, and her sister, Jennifer, as Vice-President of Marketing. Later in 2020, Karen's husband Allan Megarry joined WCD as our Chief Financial Officer. The family and entire leadership team are committed to upholding our corporate culture. We would like to give a warm congratulations to the other worthy finalists this year, Wallace & Carey Inc. and Doortech Manufacturing & Distribution Ltd. Watch our official FEYA video submission by clicking here. About Family Enterprise Canada Family Enterprise Canada is the national community for family business in Canada. Their goal is to ensure the long-term success and continuity of enterprising families and their family enterprises, across generations. Family Enterprise Canada empowers business families and Family Enterprise Advisors (FEAs) to thrive by providing a dynamic peer community, family-focused learning, relevant insights, a family enterprise specific designation and — together with our Foundation — a voice for all.

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11.19.2021

How To Create a Direct Mail Marketing Campaign

How To Create a Direct Mail Marketing Campaign This content is adapted from Canada Post's Essential Guide to Direct Mail. Our homes are central to our lives—they're where we spend most of our time and where we make life's big decisions. For many Canadians, the mailbox remains a ritual and a vital connection to the world. In fact, Canada Post studies show that more than 70% of Canadians pick up their mail at least three times a week. That makes direct mail the ideal channel for businesses to reach customers where they are. Like any marketing tactic, it's important to understand the formula for success. What does it take to run an effective direct mail campaign that captures attention and incites action in your customers and prospects? Let's walk through the six steps to creating a successful direct mail campaign. For a more in-depth process, download our 6 Step Guide to Direct Mail Marketing > 1) Strategy and Planning The first step to a successful direct mail campaign is nailing down your campaign strategy. Planning ahead will simplify and speed up your decision-making process and will also help guide your creative and print partners (that’s us!) in recommending the best possible solutions. While developing your direct mail strategy, use this checklist: What is your main objective? What do you want your audience to do?What is your offer/message?Will your campaign be integrated?What is your budget?What data do you have? 2) Targeting and Analytics If you’re just starting out with direct mail and don’t have an existing database (or yours is in its early stages), you may turn to external sources for your targeting. In this case, you’ll use what you’ve learned researching your target audience to develop a list. Working with our team, we’ll apply those insights to generate your list using a Canada Post list rental. Canada Post's advanced data allows you to target customers based on hundreds of attributes, including some of these examples: Geography and address attributes (region, type of dwelling)Demographics (family size, occupation) Interests and behaviours (hobbies, pet ownership) Lifestyle (outdoor adventurists, vacation homeowners) Life stage (families with young kids, retirees) In this step, you'll also work with our direct mail experts to determine what type of mailing best suits your campaign. For more information on the three types of mailing—Neighbourhood Mail, Postal Code Targeting and Personalized Mail—click here. 3) Creative Design A perfectly timed, well-written piece that has a clear and relevant message with a compelling call to action is the key to a successful direct mail campaign. If you’re designing your own direct mail piece, we recommend following the 40/40/20 rule—40% audience, 40% offering and 20% creative execution. Audience — Consider who you're mailing to and what information you need to reach them Offering — Think of your customers asking, "What's in it for me?" Creative — How can you use design and formatting to make your piece stand out from the rest? You'll also need to take into consideration Canada Post's size and weight requirements for each type of mail. For more details, download the 6 Step Guide to Direct Mail Marketing eBook. Need help with designing your direct mail piece? WCD Creative, our in-house design agency, specializes in designing award-winning integrated direct mail campaigns that get results. Learn more about WCD Creative > 4) Printing Before WCD can print your direct mail piece, there are a few critical steps we’ll guide you through to ensure your mailers get where they’re going and capture attention when they get there. First, we'll need to validate your data to ensure you're not mailing duplicates and that all of the addresses on your list are formatted to adhere to Canada Post's requirements. Second, we'll work with you to select the right paper thickness, colour and finishes that will capture the attention of your audience. 5) Mail Preparation and Delivery With millions of pieces going through the mail stream daily, it’s important to prepare direct mailers properly to avoid issues or delays. Our team will manage mail preparation for you, but having a basic understanding of the process will help expedite things and ensure your campaign gets out the door smoothly. In this stage, you'll need to: Create a Canada Post Business Account — We always recommend our customers sign up for a free account to gain instant access to tools and savings on postage. Create a Statement of Mailing (SOM) — Before Canada Post can accept your direct mailers, you'll need to have a SOM with detailed information on the size, weight and quantity of your mailers, distribution routes and more. As Canada Post Smartmail Marketing™ Expert Partners, we'll work closely with you to manage the mail preparation process. Once printing and mail preparation are complete, it's time for delivery! Our team will organize your mailers and deliver them to Canada Post. 6) Measurement and Insight Today’s direct mail campaigns are driven by data. With customer journeys constantly changing, it’s important to keep measuring your campaigns to determine what works best. How can you test and measure the success of your direct mail campaigns? Make sure that any point of contact included in your direct mail piece is unique and trackable. Using coupon codes, landing pages, QR codes and other identifiable trackers are great ways to attribute success to your direct mail campaigns. For a more detailed list of attribution methods, download our 6 Step Guide to Direct Mail Marketing eBook. Download the eBook on Direct Mail Eager to learn more about direct mail marketing? Download our free eBook, the 6 Step Guide to Direct Mail Marketing to gain additional insights into: The three types of direct mail targetingTips for designing your direct mailer Specifications on size and weight requirements from Canada PostTracking and attribution methods that can help you measure ROI on your direct mail campaigns

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