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How to Set Up Design Files for Signage and Large Format Print



02.02.2022

Master the essentials for flawless large-scale print

With the right application and an eye-catching design, large format print can transform your space, build brand recognition and create memorable customer experiences. Designing creative for signage or large format print can be tricky to navigate, so let's have a look at some of the basic steps you can take when creating your design files.

1) File Formats for Signage

File format is the first and most important consideration for designing signage. PDF/X-4 is the ideal file format for large-scale graphics, although Adobe Creative Cloud files from InDesign (packaged), Illustrator (packaged), PhotoShop, high quality JPGs, and TIFFs are also acceptable.

2) Converting Text to Outlines for Signage

Because your files are being scaled from a small screen to a much larger finished product, it's critical to embed, package, or convert the fonts in your creative files. This will ensure your text can scale infinitely without losing quality or becoming pixelated.

To learn more about converting text to outlines in Illustrator, read this article from Adobe.

3) Using Vector or Raster Graphics

    Computer graphics can be created as raster (i.e. JPEG) or vector files (i.e. EPS). A raster graphic is a pixelated image (tiny squares of colour info) and a vector graphic uses algorithms to create coordinates joined by lines and curves. Each have distinct uses, benefits and limitations.

    Vector Graphics

    Raster Graphics

    Pros
    • Infinitely scalable
    • Smaller file size
    • Editable
    Pros
    • Rich detail in complex images
    • Precise editing
    Cons
    • Limited detail with complex images
    Cons
    • Blurry when enlarged
    • Large file size

    Based on this information, it is best to use vector graphics like EPS, AI and PDF when designing your large format signage.

    4) Selecting Colours Models for Print

      Whenever possible, set up your print files using the CMYK colour model. RGB and CMYK are colour models used in design, each with their own purpose. Compared to the CMYK colour model, RGB has a larger range of colours in its spectrum which is ideal for computer monitors, but does not render properly in print.

      High-end digital processors will convert RGB colours to the most accurate CMYK representation of the colour, which may not be an exact match to what is seen on a monitor.

      CMYK vs RGB Colour Models

      Pantone Colours

        A Pantone Matching System converts pantone swatches to the closest CMYK colour possible when designing and outputting to digital print. Note that exact matches to every pantone colour cannot be guaranteed in digital print.

        Transparency

          When you combine transparencies from one colour space with those from another (for example, a CMYK drop-shadow over a Pantone colour), you'll get surprising results. If you want to print artwork with transparency, you'll need to go through a process called flattening, which divides transparent artwork into vector-based and rasterized sections.

          Text Safe Zones

            The text-safe area of a document should be equal to approximately 96% of the width/height, leaving a quiet space equal to 2% of the trim size on all four edges of a graphic.

            For example, on a 96 x 48” board, the text-safe area is 94 x 46”. This ensures no text or logos are too close to the edge and offers a cleaner layout. In the case of banners, this ensures there is room for grommets around the edges.


            Need some creative inspiration?

            WCD Creative are experts in designing for large format print, and are here help—from providing beautiful designs set up for flawless execution to managing the print process through our strategic print and fulfillment partner, Cober Solutions. When you're ready to bring your biggest ideas to life, reach out to get started.


            5) Bleed Guidelines for Signage

              When a document has images or graphical elements that touch the edge of the page, you must include a “bleed” in the file setup. Bleed is created by extending the image or element beyond the edge of the document. Documents with bleed are printed on a larger sheet and trimmed down to size.

              Including bleed prevents two common issues:

              • White paper on the edge of a finished and trimmed product
              • Graphics, text, images and logos being cut off

              The amount of bleed required is based on the size of the sign or display.

              6) Image Resolution for Large Format Print

                Signage and display file sizes can get quite large, creating challenges when submitting files to print. To reduce file size, build a scaled file with the intention of enlarging.

                Scaled files require adjustments to the resolution in relation to the scale and must include the actual scale in the file name. For example, if a file is built to half the size of the finished product, the resolution of images needs to be doubled to 600 DPI so the final size meets the minimum resolution of 300 DPI. Scaling of a document will always be done proportionately.

                The recommended DPI (dots per square inch) for raster images is relative to the expected viewing distance of full size images.

                7) Designing for Clear Adhesive Vinyl

                  White ink can be used when printing on clear media in one of three ways:

                  • Flood White - Where the entire area on the back of the graphic is coated with white ink to help give the CMYK print proper saturation and density.
                  • Spot White - Where white is used as a colour in a design and should appear as white against the clear background.
                  • Spot White Base - When white is printed behind the colours to achieve proper colour saturation and density of specific areas of a design.

                  Designs requiring white ink need a second layer in the file labeled ‘spot’ with only white areas as vector elements. 100% magenta works well.

                  Window Vinyl

                    When printing on clear adhesive vinyl that will be applied to a window, it’s important to note whether the image should be front-facing (from the non-adhesive side) or back-facing (from the adhesive side of the graphic) or in some cases, both.

                    8) Signs that Require Shape Cutting

                    If a project will be shape-cut, include the desired cut path as a separate layer in the file marked “cut-line”. Best practice is to use a one-point vector path in a contrasting colour from the design so your cut line clearly stands out.

                    For decals that require weeding (removal of the unneeded vinyl), supply a reference file to determine what elements are to be removed and what elements should remain in the final product.

                    WCD's print and signage divisions are now part of Cober Solutions, offering expanded national capabilities. Find out more >>

                    Cober Solutions

                    08.05.2024

                    Event Branding 101: Our Wonka-Inspired West Canadian Cup

                    There’s magic in event planning—an overwhelming feeling of pride that rushes in as you watch your guests arrive and their eyes light up with joy. It’s the small moments of surprise and delight, curated with care throughout every detail, that make for a truly unforgettable experience. From the venue down to the menu, every selection is an opportunity to put your event a cut above the rest. But where do you begin with crafting that standout experience? In this article, we’ll walk you through the behind-the-scenes planning process our Creative Services team uses to dream up and design branded event experiences—from the initial concept down to the decor, print, and signage materials that bring it all together. We’ll be looking at this process through the lens of our 2024 West Canadian Cup, an annual occasion we’ve hosted at Spruce Meadows for more than three decades! You'll learn all about how to: Dream up your branded event's themePlan the on-site experiencesWeave the theme through every detail Step 1) Dream up your branded event’s theme We’re firm believers that all great events begin with a memorable theme. Each year, the West Canadian Cup is hosted at Spruce Meadows. There are just a few constants to this event: it’s always a brunch accompanied by the equestrian competition. Other than that, we take creative licence in transforming the event space into whatever’s inspiring us. In this initial ideation stage, we’re looking for general inspiration rather than specifics. That begins by establishing the tone of the occasion. Whether you’re hosting a customer appreciation event or a conference, this will help you nail down the overall vision for the theme and the event’s brand and design. Here are a few examples of how you might identify your event’s tone: Fun, quirky, creativeProfessional, sophisticated, suave Dark, moody, mysterious This year, we wanted the event to reflect the phrase "I choose chocolate"—a concept of embracing whatever life brings you. To us, this optimistic outlook was best brought to life through a fun, inspiring, and whimsical event experience. Once we have a general concept nailed down, our first step is always brainstorming themes. We begin by assembling 2-3 mood boards, incorporating elements of colour, typography, imagery, and decor that help us visualize the creative direction. Here’s a sneak peek at what that looks like. Mood Board 1 — WCD's Chocolate Factory Mood Board 2 — Chocolate-Western Chic Ultimately, our team chose to run with the first mood board—and our Wonka-inspired West Canadian Cup began to take shape! Step 2) Plan the on-site experiences The Welcome Creating immersive on-site experiences is our key to making each guest feel special from the moment they arrive. At the West Canadian Cup, we start with a welcoming experience that sets the tone for the entire event. This includes branded nametags, thematic welcome signage, and a signature welcome cocktail inspired by our theme of the year. Welcome name tags personalized to each guest. Custom event cocktail to greet guests. Welcome floor decal made with removable, non-damaging vinyl. The Entertainment Next, we focus on the entertainment experiences—the heart of our event. Hosted at Spruce Meadows, the West Canadian Cup always involves an equestrian competition, but we elevate it by adding elements like a custom photo backdrop inspired by our event theme, allowing guests to capture and share their memories. We include interactive experiences such as a blind Calcutta auction that adds an element of excitement and engagement. Photo backdrop designed and produced by WCD. Branded tablescapes including custom-designed Calcutta instructions. A whimsical spread by Great Events Catering. The Parting Gift Finally, we leave our guests with a lasting impression by creating takeaway gifts that are both meaningful and on-theme. This year, we crafted personalized print products including custom-branded mugs in-house, which we filled with gourmet chocolate as a sweet reminder of a day to remember. Guest giveaways featuring mugs custom-made at WCD. Step 3) Weave the theme through every detail Event Decor To truly make an event memorable, we weave the theme through every detail. This starts with the event decor, where we integrate colours, textures, and elements from our mood board. At the West Canadian Cup, this includes florals and centrepieces that feature whimsical Wonka-inspired elements. Wonka-inspired florals. Event Print and Signage They say it's all in the details—which is why we weave the theme throughout the event signage and print materials as well. We design and produce branded menus, programs, and table numbers that carry the essence of our theme, serving both a functional and thematic purpose. WCD's print and signage operations are now part of Cober Solutions, offering expanded national capabilities. Find out more >> Custom-designed menus and signage materials. Small table details that bring the theme to life. Wonka-inspired candy bar to wow the guests. Ready to craft your next unforgettable event? If you need a little creative juice to design the theme for your next corporate event, lean on our WCD Creative team to help bring it to life. From conferences and tradeshows to customer appreciation events and more, we specialize in crafting unique, memorable event brands that are sure to wow your guests. Sound like what you're looking for?

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                    11.21.2023

                    From Your Hands to Their Hearts: Corporate Holiday Gifts & Decor for 2023

                    The holiday season is fast approaching—which means now is the perfect time to think about how you can make a lasting impression on your customers, employees, and partners. Lucky for you, our latest offerings are designed to add a touch of personalization and holiday spice to your upcoming gift-giving and event festivities, making this year's holiday experience that much more special (and simple)! Let’s dive into our favourite ways to make your holiday season both memorable and impactful this year, including: Local goods gift boxesBranded holiday cardsPersonalized holiday party invitations Custom corporate calendars, and more! Give the Gift of Curated Goods Meaningfully Made by Local Makers Creating heartwarming gifts for your customers just got a whole lot easier. Collaborating with Alberta creators, we've curated custom gift boxes full of premium products—all sustainably sourced from local makers you'll love. What's inside? Option 1 includes two stunning glasses from MTNPAK Glassware, gin from Burwood Distillery, tasty treats from The Shortbread Company and hand-crafted coasters from Kingwood Decor. Option 2 includes mouthwatering maple syrup from Wabanaki Maple, a custom-made tree ornament and wooden calendar stand from Rocky Mountain Creators, and a brand-designed calendar to go with it! The best part? We top both options off with personalized, custom-designed cards and address labels that add a tasteful touch of branding to every gift. Plus, we fully manage the kitting, packaging and mailing—making it a hands-off experience through and through! Send us a note to inquire about pricing and availability. Personalized Holiday Cards For An Extra Thoughtful Touch Sending out holiday cards is a time-honoured tradition, and working with us, you can elevate yours. Say goodbye to generic, store-bought creative and tap into designs that effortlessly align with your brand. With a personalized holiday card, you can send warm wishes to your customers and partners in a way that says "we care." Personalized Invitations & Décor For Memorable Holiday Parties Planning a holiday party? Imagine custom-designed invitations that capture the essence of your event, setting the tone for a memorable celebration. And when you arrive, every little detail — from the party favours to the table settings — is flawlessy thought out. Our in-house Creative Services design group specializes in bringing your vision to life, ensuring that every detail of your event's branding effortlessly reflects your unique theme.

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                    04.06.2023

                    How to Use Signage to Enhance Your Customer Experience

                    Unlock the power of signage to engage, inform, and elevate every customer interaction Have you ever walked into a store or office building and felt confused by your surroundings? Maybe you weren’t sure which line up at the coffee shop was for ordering versus pickup, or what floor of the high rise your meeting was on. These subtle but critical interactions—or lack thereof—all contribute to the customer experience. Customer experience is a hot topic for businesses today—and it’s no wonder why when 73% of companies that do well with it perform financially better than their competitors. While customer experience is a broad topic and includes many facets of your customer-facing interactions, there’s one aspect of it that businesses often overlook: signage. In the examples above, proper signage would have made for a smoother interaction with the customer, creating a better overall experience. Let’s explore how your organization can enhance the customer experience using signage solutions. 1) Direct customers with wayfinding signage Wayfinding signage helps customers navigate your space, find what they're looking for, and feel more comfortable in the process. Wayfinding signage can include directional signs, maps, and floor decals that guide customers to different areas of your retail store or office. By making it easy for customers to find what they need, you can help reduce frustration and create a more positive experience. Some examples of wayfinding include: Directional signs that point to restrooms, elevators or exitsPathfinding signs that guide customers from point A to BIdentification signs such as floor numbers and room namesRegulatory signs including warning signs, exit signs and parking regulations 2) Establish connection with brand signage Your brand is a critical part of your organization's identity, and signage can help reinforce it to create brand recognition, attachment and recall. By incorporating your logo, brand colors, and other branding elements into your signage, you can create a cohesive and memorable experience for customers. This type of signage can include exterior signs, window displays, and even custom wallpaper or murals that showcase your brand in a unique way. 3) Communicate clearly with informational signage Making it easy for customers to find the information they need is essential to creating a positive experience. Informational signage can include things like your hours of operation, pricing, policies, and other important details that customers need to know. By making this information clear and accessible, you can help customers make informed decisions and avoid confusion. 4) Create an atmosphere with decorative signage Signage can also be used to create a welcoming and inviting atmosphere. Decorative signage can include artwork, inspirational quotes, and other fun elements that add personality and warmth to your space. By creating a space that feels inviting and comfortable, you can help customers feel more at ease and enjoy their experience more. Next time you’re out and about, take time to spot all the different types of signage that were well thought out and intentionally installed to make your experience a positive one—or, not so positive. Being strategic about your signage placement can make a space easy to navigate, reinforce your brand identity, provide customers with the information they need, and create a welcoming atmosphere that wins loyalty. Are you ready to refresh your signage? WCD Creative can help. Let our experts create a vision for your space that your customers will never want to leave. Then, we'll work alongside our strategic print and signage partner, Cober Solutions, for a flawless execution of your vision.

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