FAQs from Marketers: The Four Basics of Direct Mail

10.26.2026

Majority Indigenous-owned joint venture combines proven service delivery with meaningful employment, training and economic opportunities for the Fort Chipewyan Métis Nation FORT MCMURRAY, AB, October 26, 2026 – Oosita Group of Companies Inc., the business entity of the Fort Chipewyan Métis Nation (FCMN), and WCD (West Canadian Digital Imaging Inc.), an Alberta-based family enterprise founded in 1952, announce the launch of Oosita-WCD, a majority Indigenous-owned joint venture providing mailroom, digitization, and managed print and document services to oil sands operators across the Fort Chipewyan Métis Nation’s traditional territory in northeastern Alberta. The partnership brings together two organizations with deep Alberta roots and a shared commitment to long-term relationships, dependable service and community investment. Oosita takes its name from the Cree word “Oostá,” meaning to take what work there is and get it done, and exists to build lasting prosperity for the Fort Chipewyan Métis Nation. WCD has been a family enterprise for almost 75 years, delivering document and workplace services to organizations across the public and private sectors. Together, Oosita and WCD are creating a service organization that helps customers manage the essential document and information services their organizations rely on every day, while creating meaningful employment, training and business opportunities for Fort Chipewyan Métis Nation members and member-owned businesses. This is a proud day for the Fort Chipewyan Métis Nation, and a real step forward for economic reconciliation. Every contract Oosita-WCD wins means jobs, training and work for our members and member-owned businesses,” said Ruby Ladouceur, President, Fort Chipewyan Métis Nation. “That is revenue that comes home to support education, healthcare, housing and culture. That’s what partnership should look like.” For operators, Oosita-WCD provides a trusted service partner capable of supporting day-to-day document, print and mail requirements as well as larger digitization initiatives, along with a meaningful way to grow Indigenous participation in their supply chains. Services include: Mailroom services, including incoming and outgoing mail, courier management, tracking, distribution and digital mailroom solutions;Document scanning and digitization, converting paper records into secure, searchable digital information;Records and document management to help organizations organize, access and manage critical business information;Intelligent document intake and workflow solutions that capture, classify and route incoming documents and information;Print and document distribution, including onsite print centres and document distribution for site and office needs; andOnsite managed services, with trained teams providing ongoing print, mailroom, scanning and document services within customer locations. WCD is the joint venture’s operating partner, responsible for service delivery, contracting and site certification, and already supports energy-sector operations across Alberta, including in the oil sands. Oosita is the engagement partner, supporting Indigenous engagement with operators’ teams and their procurement and supply chain systems. Operators want partners who deliver and who invest in the communities they operate alongside. Oosita-WCD does both,” said Eddison Lee-Johnson, CEO, Oosita Group of Companies Inc. “WCD brings deep back-office expertise and a proven track record in the energy sector. We bring the community, the accountability and a neighbourly relationship with operators that we're proud to keep building.” For Fort Chipewyan, the impact is direct. FCMN members and member-owned businesses get first consideration for employment and contracting opportunities, and FCMN members hired through the venture receive the same training as all WCD employees. Revenue Oosita earns is reinvested in community programs including education, healthcare, housing and culture. We couldn’t be more excited to partner with Oosita. As a second-generation family business with roots in Alberta, we think in generations, not quarters, and so does the Fort Chipewyan Métis Nation,” said Karen Brookman, President & CEO, WCD. “Together, we’re building something that will last – better back offices for operators, and real opportunity for the community whose traditional territory these operations are on.” ## About Oosita Led by innovators and backed by a heritage of quality work, Oosita pioneers new ways to serve clients. Proudly Indigenous, Oosita is the business entity of the Fort Chipewyan Métis Nation, creating revenue through businesses and partnerships that is invested in community programs including education, healthcare, housing and culture. Its name comes from the Cree word “Oostá,” meaning to take what work there is and get it done. Learn more at oosita.ca. About WCD WCD helps enterprise and public-sector organizations rethink how their back office operates. Working across Finance, HR, Marketing, Records, Mailrooms and Operations, WCD transforms document-heavy, paper-based and manual processes into automated, AI-enabled, intelligent workflows. A family-run business with an almost 75-year history and roots in Alberta’s innovation community, WCD brings deep operational expertise, best-in-class tools and a human-centric approach to give your back office a stronger foundation, while elevating human potential in the workplace. Build a Better Back Office at wcdconnect.com. Media & Business Contact Rob Steed, VP, Enterprise Solutions & Customer Successmarketing@wcdconnect.com

10.19.2026

Every box of archived records could contain valuable business intelligence, from overlooked obligations to untapped opportunities. Intelligent scanning helps you put that information to work. Across established organizations, there are often entire rooms, warehouses, and off-site storage facilities filled with decades of paper records. Many of those documents have been kept for good reason, but the information inside them remains largely inaccessible unless someone is willing to physically find, read, and interpret it. For years, there wasn’t much reason to change that. Digitizing massive archives, let alone extracting usable data from them, could be prohibitively costly. So the boxes stayed where they were, collecting dust (and storage fees). But AI is changing that equation. As document intelligence and data extraction become dramatically more capable, organizations have an opportunity to revisit information that was previously too costly to unlock, and the stakes could be significant. What if those archives contain overlooked contractual obligations, compliance risks, missed revenue opportunities, or operational insights that could change how the business makes decisions? What would we do with all of that information if we could actually use it? And what might it be costing us to leave it buried away? Here’s the TL;DR: AI is changing the economics of document digitization. Information that was once too expensive to manually extract from massive paper archives can increasingly be classified, interpreted, and structured automatically.“Intelligent scanning” goes beyond traditional scanning and OCR. It combines digitization with AI-powered data extraction to turn unstructured information trapped in documents into usable business data.The real opportunity is uncovering what’s been hiding in your archives. Intelligent scanning can surface overlooked obligations, compliance exposure, cost leakage, missed revenue opportunities, and operational insights, giving you a clearer picture of your business and the information needed to make better decisions. For Decades, Valuable Information Has Stayed Hidden in Paper To understand why AI changes the opportunity around paper records, it helps to first understand why so much information has remained locked away in the first place. We spoke with Chris Edwards, Solutions Architect at WCD, who has spent years working with organizations to manage, digitize, and make better use of their documents. According to Chris, the issue isn’t that organizations haven’t recognized the potential value in their historical records but rather that extracting that value hasn’t always been practical. “There’s so much paper out there, but the value of the information in that paper hasn’t necessarily aligned with the cost to extract it,” Chris explains. Traditionally, extracting data from documents required a significant amount of human effort. Someone might need to classify each document, read it, identify the relevant information, and manually enter that data into another system. Basic automation and Optical Character Recognition (OCR) could help when information appeared in predictable places, but as documents became longer, less standardized, or more complex, the amount of manual work increased quickly. For an organization sitting on hundreds of thousands, or even millions, of records, that created a fairly simple business problem: the information might be valuable, but not valuable enough to justify the cost of extracting it. In many cases, digitizing the documents themselves was feasible, while going deeper into the information they contained was not. As he aptly puts it: Think of your paper archives like a gold mine. There’s valuable information in there, but until you have an economical way to extract and process it, that value stays locked away.” — Chris Edwards, Solutions Architect at WCDBut advances in AI are changing that calculation and making it possible to extract and interpret information from documents at a scale that would have previously been difficult to justify with human effort alone. How AI Is Changing What We Can Extract From Documents Traditional document scanning and digitization turned physical records into digital files that were easier to store, search, and retrieve. Then, OCR took that a step further by recognizing the text within a scanned document, and more advanced workflows could extract specific information when it appeared in a consistent, predefined location. What’s changing now is our ability to understand documents with far less structure—also known as unstructured data. Instead of telling a system exactly where to look for an invoice number, contract date, or customer name, AI-powered tools can analyze the document, identify what type of document it is, and extract relevant information wherever it appears. They can also work through much longer documents where manually locating a single piece of information would have made data extraction impractical. Chris refers to this evolution as intelligent scanning: combining document digitization with AI-powered data extraction to identify business-critical information contained within records, verify its accuracy, and turn it into structured and usable data. This opens organizations up to a whole new world of information that can be searched, analyzed, and integrated into existing business systems, helping uncover risks, obligations, and opportunities that might otherwise remain buried away in a filing cabinet. The exciting leap here is the ability to interpret context rather than simply recognize text. OCR can tell you what words appear on a page, but intelligent data extraction can increasingly determine what those words mean and identify the information that matters within the context of the document. Sometimes the information you want to extract from a document isn’t explicitly written or labelled. You have to interpret the document and understand the context. That’s where intelligent data extraction becomes really powerful.” For example, that ability becomes particularly valuable when extracting information requires subject matter expertise. Historically, when WCD scanned a collection of our client’s files, we might have needed an expert in their field (engineering, for example) to teach our data-entry team what to look for. Today, AI can be given much of that same business, industry, and document context, allowing organizations to apply what Chris describes as subject-matter-expert-level knowledge at a much greater scale. For organizations with massive archives, this entirely changes what is economically possible. Projects that once would have required thousands of hours of people reading, classifying, and extracting information can increasingly be automated, making it feasible to revisit records that may have been sitting untouched for decades. What Happens When Documents Become Usable Data? The value of extracting information from documents becomes clearer when you look at what organizations can do with it. The opportunity can be pretty practical… like giving people access to information they already need to do their jobs, without making them hunt through files to find it. But it can also mean major improvements in areas like customer service, operational velocity, or better business decision making based on insights the information surfaces. Consider a large Canadian bank WCD worked with to digitize millions of mortgage records stored across more than 100 file rooms. Before the project, when a customer called with a question about their mortgage, a customer service representative might need to locate the physical file, review it, and call them back (which became a big problem when remote work set in). But once those records were digitized and properly indexed, employees could retrieve the relevant information within minutes, giving them the history and context they needed while the customer was still on the phone. Today, AI can surface those insights to aid the service rep in seconds. Apply that idea to other document-heavy organizations, and the possibilities start to add up: Contracts: Surface key dates, terms, obligations, or historical agreements across thousands of files.Land and asset records: Extract information from decades of property, well, equipment, or maintenance documentation.Insurance and legal records: Quickly find the documentation needed to investigate a claim, dispute, or legal matter.Invoices and financial records: Pull structured data into reporting, approval workflows, or other business systems without manually re-entering it.Customer records: Make years of relationship history easier for employees to access when they need context.Maintenance and equipment logs: Surface service histories, recurring issues, inspection results, or equipment details buried across years of records.Health and safety forms: Extract incident details, inspection findings, corrective actions, or other safety information for easier analysis and reporting. Now consider what happens when that information reveals something your organization wasn’t looking for. What if an analysis of historical health and safety records uncovers hundreds of unresolved incidents or recurring hazards that have gone unnoticed? Or a review of thousands of contracts identifies obligations that were never fulfilled, or opportunities to recover revenue that would otherwise have been missed? This goes beyond simply making records easier to access. It exposes potential risks, costs, and opportunities that may have been affecting the business for years without anyone having the full picture. And until that information is surfaced, you’re operating in the dark. How Intelligent Scanning Leads to AI Readiness As organizations invest in AI, much of the conversation around AI readiness has focused on data. Is it accurate? Is it governed? Can the right systems access it? But for organizations with decades of history, there’s another question worth asking: How much of our business knowledge isn’t part of our data ecosystem at all? Paper records are an obvious example, but the problem extends to digital archives, too. An organization might have thousands of PDFs sitting in shared drives or document management systems that are technically digital, but still contain information that hasn’t been classified or extracted in a way that makes it useful to other systems. As Chris puts it, “An AI agent can’t ingest a piece of paper.” Digitization gets that information into an environment where AI can begin to work with it, while intelligent data extraction goes further by identifying, structuring, and adding context to the information contained within those documents. Importantly, this also means organizations that digitized their archives years ago haven’t missed the boat. Existing digital documents can be processed again using today’s technology to extract information that may not have been captured the first time around. A 1,000-page PDF that was once indexed with little more than a file name and number, for example, can now be analyzed much more deeply to identify individual document types, relevant metadata, and information contained throughout the file. This changes how organizations can think about their archives. By making historical information accessible to existing business systems and AI tools, they can build a more complete picture of their operations, customers, assets, and obligations. And as AI capabilities continue to evolve, that information can be revisited to uncover new insights and opportunities that weren’t previously possible. Paper is static, but AI keeps getting smarter. Once you digitize those records, you can keep coming back to them as the technology evolves, extracting new information and finding new ways to use it.”— Chris Edwards, Solutions Architect at WCD

09.22.2026

As businesses race to scale AI, intelligent intake—the process of identifying, validating, contextualizing, and routing business information—is bringing new attention to an overlooked question: what happens to data the moment it enters your organization? Imagine that you work for a large insurance company that processes thousands of claims every week. At any given moment, an abundance of information is entering the business—whether it be through online forms, email attachments, broker submissions, or traditional mail—all of which need to be identified, validated, matched to the right customer, and routed to the right place before a claim can move forward. You might assume most of that happens automatically. In reality, employees inside large organizations are often still opening attachments, re-keying details, cross-referencing systems and deciding where information belongs. It’s an invisible yet significant back-office problem. Then, enterprise AI entered the picture. Information intake has always created inefficiency, but now, AI is seriously raising the stakes. If your business is using AI to analyze information, recommend decisions, and automate more complex workflows (or plans to in the future), the quality and context of the information feeding those systems becomes much more consequential. For that AI investment to pay off, the right information must reach those systems in a form they can understand and trust. The AI Race Is Running Into A Data Problem For the last few years, much of the enterprise AI conversation has centred on models, copilots and (increasingly) agents. But as organizations try to move AI from impressive demos into real business processes, something much less exciting is getting in the way: their data. In a 2026 study of executives at 2,000 companies, Accenture found that 64% said their organizations had moved beyond isolated AI pilots or begun coordinated enterprise-wide adoption. Yet just 7% had progressed far enough in building the data capabilities considered necessary to support advanced AI at scale. McKinsey has identified a similar constraint. As organizations push AI pilots toward scale, data readiness becomes a limiting factor, particularly when businesses must connect structured data with the vast amount of information held in documents, emails, and other unstructured formats. In other words, buying or building the AI is only part of the problem. You also have to give it something worth working with. And that raises a question that gets far less attention: What happens to all the new information entering your business tomorrow? The invoices. Applications. Contracts. Customer emails. Forms. Claims. PDFs. Images. API calls. Physical mail. Sure, cleaning up the information you already have stored in file folders, bankers boxes, and digital systems is a challenge. But making sure you aren't creating tomorrow's data problem with every new piece of information that arrives is another. The Front Door To Your Business Is Still Surprisingly Manual Inside large organizations, information rarely enters through one neat channel. It arrives everywhere. This is why a process called intelligent intake is taking centre stage. Matt Christensen, Director of Digital Transformation and Innovation at WCD, describes intelligent intake as governing those different entry points and turning incoming information into valuable context the business can use. The goal with intelligent intake is to make all forms of information coming into a business usable, whether that means routing it intelligently, starting a workflow, or giving AI the context it needs." Without intelligent intake processes in place, Christensen has firsthand seen how quickly complexity can build inside large businesses. In one government organization, employees were responsible for sorting incoming information across more than 100 different document types, each with its own place in an extensive filing structure. Knowing exactly where something belonged often depended on experience and institutional knowledge, which became especially challenging for smaller offices with fewer people to rely on. Intelligent intake can take much of that guesswork out of the process by identifying what a document is, extracting the relevant information, and applying the right classification and context as it enters the organization. That matters even more as businesses begin connecting AI to their enterprise information, because a document that is misclassified, poorly labelled or difficult to find can affect what information an AI system finds, how it interprets it and, ultimately, the answer or action that comes next. Why Your Enterprise AI Needs Contextual Clarity Giving AI access to your company's information is one thing, but giving it enough context to understand that information is another. Christensen points to the oil and gas industry to paint the picture for us: a general-purpose AI model might know a tremendous amount about chemical engineering, but it doesn't know your company's standard operating procedures, the history of a particular well site, its pressure readings, or what happened during its last maintenance cycle. That knowledge is specific to your business, and it often lives across documents, systems, and the people who know how to interpret them. Context is king with AI. If you don’t control the context your AI has access to, you can’t control the quality of what you get back. Intelligent intake becomes part of that context control.” Think about something as ordinary as a customer complaint. Knowing that an incoming email is a complaint is useful, but knowing that it comes from a major customer, references a recurring issue, and contains language suggesting possible legal action signals to run this particular complaint up the chain of command, immediately. When incoming information can be understood with a contextual layer applied, the system can make a much more informed decision about how to move or escalate it to correct people or systems. Intelligent intake gives us the ability to route information based on context, not just document type. You can understand the urgency of what’s happening and bring in information from other systems to determine what should happen next.” — David VanDerEems, Senior Consultant, Enterprise Transformation That's where intelligent intake starts to look very different from even traditional automation. The goal is multi-purpose: to get information into the business faster, and to make sure it arrives with enough context to be useful once it's there. Taking Business Data From AI-Ready to Agent-Ready The flip side of giving AI access to more of your business is that bad information can travel further, too. VanDerEems comes back to one of technology’s oldest principles: “garbage in, garbage out.” If you’re using AI to help make important business decisions, governing the information going into it becomes critical. The higher the stakes of the decision, the more important it is that you can trust the data behind it.” This is especially important as AI moves from answering questions to taking action. It’s no longer just “AI-ready data” but also “agent-ready data” that organizations need to consider. AI agents increasingly use enterprise information to reason, make recommendations and initiate workflows. And because of this, the progression of enterprise information management is starting to look something like this: Intelligent Scanning: Turn historical paper documents and other physical records into digital information that can be searched, accessed and used across the business. With an added layer of data extraction, that can also mean capturing the information inside those documents so it can be used by other systems and your enterprise LLMs.Intelligent intake: Understand all forms of data as they enter the organization's many “front doors” for information (like the mailroom, customer service inbox, or support call transcripts). That means identifying what it is, extracting and validating key information, adding the right context, and routing it based on what the business needs to happen next.Automation: Put that digital information to work by moving it through repeatable processes with less manual intervention, whether that means routing an invoice for approval, updating a customer record, or triggering the next step in a workflow.AI & Analytics: Give AI systems the ability to use that trusted, contextualized information to reason across business data, make recommendations, and increasingly take action with agentic workflows, from resolving routine requests to initiating actions across multiple systems. Each step expands what a business can do with its information, and raises the cost of getting that information wrong at the beginning. Weak intake does not stay at the front door; it compounds through automation, analytics, and agentic workflows. Your AI Strategy Has A Front Door When leaders think about AI readiness, much of the focus naturally falls on the information their organizations already have: consolidating systems, cleaning up data, digitizing archives, and making enterprise knowledge accessible to AI. But even if you get all of that right, new information will start arriving again tomorrow. Every email, form, document, image, and transaction has the potential to become part of the knowledge your AI relies on. Intelligent intake is about making sure that information enters the business in a way that makes it useful from the start, with the right validation, classification, and context attached to it. So, as AI takes on more consequential work inside the business, leaders must ask more than which models, tools, and agents to invest in. They must also ask: How confident are we that the information entering the organization is accurate, contextualized, and ready for AI to act on? Interested in Intelligent Intake? Bring us your most pressing questions and we’ll book some time to talk.