Postal Code Targeting
Use postal code data to find new customers that share the same qualities as your best customers.
Grow your customer base by targeting new audiences by postal code
Find people that look exactly like your ideal customer using Canada Post's Postal Code Targeting. As the saying goes, "birds of a feather flock together." Based on this concept, we know that people who live in the same neighbourhood share similar demographics, life stage, aspirations, preferences and behaviours—meaning you can use what you know about where your existing customers live to target new ones.
Laser-Focused Precision
Discover the power of pinpoint accuracy with Postal Code Targeting. Using your existing customer data to deliver audience insights, you can reach your ideal customers right where they live, ensuring your message resonates with the people who matter most.
Boosted Bottom Line
Say goodbye to wasted marketing dollars. By targeting specific postal code areas, you'll save on mailing costs and increase your chances of converting prospects into loyal customers. It's a smart move that puts more profit back in your pocket.
Data-Driven Success
Test and track your campaign's performance for laser targeting. By analyzing response rates and conversion metrics by postal code, you'll gain valuable insights into which areas are most receptive to your offering so you can adjust your future campaigns accordingly.
Leverage our FREE guide to creating a killer direct mail marketing campaign.
Resources For You
How to Create a Direct Mail Marketing Campaign
What does it take to run an effective direct mail campaign that captures attention and incites action in your customers and prospects? In this blog post, we walk through the basics of the six step process to creating a successful direct mail campaign.
FAQs from Marketers: The Basics of Direct Mail
For the marketer considering adding direct mail advertising to the mix, let's review the most frequently asked questions about direct mail, covering it's common formats, how to build a direct mail list, and how much direct mail campaigns typically cost.
5 Powerful Ways to Utilize Direct Mail for Your Business
With careful planning and execution, direct mail campaigns can yield impressive results and help your business stand out from the competition. Let’s explore five powerful ways your marketing team can leverage direct mail to drive growth and boost your business.
Case Study
Winning Donors with Direct Mail
Finding new donors is tough for any nonprofit. So Cité de la Santé Foundation and Canada Post partnered to identify the best prospects to target. Thanks to the foundation’s first-party data, combined with PRIZM segmentation, Precision Targeter and data visualization, the nonprofit educated and inspired a whole new audience to give. The result? An 810% increase in the number of donors and an 880% increase in the amount of donations.
Canada Post Expert Partners
Create award-winning direct mail that uses highly-effective messaging and thoughtful creative to drive ROI and give your business a competitive edge. We are proudly recognized as Canada Post Smartmail Marketing™ Expert Partners.
