Direct Mail Marketing

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Create personalized direct mail marketing campaigns that convert customers

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Talk with our experts about how direct mail can:

  • Capture attention with creative design
  • Speak to your customer with personalized print
  • Reach the right audience with data-driven mailing
  • Produce measurable results and ROI

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Direct Mail Resources

A Bias for Action: The Neuroscience Behind Direct Mail

This largest-of-its-kind study reveals that direct mail is more action-oriented than digital media because its physical format stimulates the underlying mental processes that guide consumer behaviour. Key insight? Use it to close the marketing-sales loop.

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The Science of Activation Powers Smartmail Marketing

Neuroscience shows that the superior response rate of Smartmail Marketing™ is due to its mix of physicality, data and connectivity. Explore how the science of activation can improve your results in today’s multi-channel marketing environment.

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The Essential Guide to Direct Mail

In this guide, Canada Post covers the direct mail process from start to finish, and has included valuable tips throughout. They'll break down the steps you need to focus on to better connect with customers, prospects, donors, subscribers and advocates.

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