Personalized Mail™
Make your customers feel valued with a personalized direct mail piece they’re more likely to open.
Connect one-to-one with your customers using direct mail marketing
Winning loyal customers comes down to being relevant to the individuals you’re targeting—whenever and however they choose to interact with you. With a one-to-one approach that speaks directly to recipients, Canada Post's Personalized Mail solutions work well for both building loyalty and acquiring new customers.
Get Personal
With Personalized Mail, you can use your own database of customer information to reach people you already know, or purchase a list from Canada Post to reach new audiences and potential customers. Either way, we'll validate the address data to ensure your piece gets exactly where it needs to go.
Drive Retention
When you need to communicate one-to-one, Personalized Mail is your go-to. This type of direct mail marketing is ideal for exclusive messages such as inviting people to events, soliciting donations, reporting financial performance to stakeholders, or supporting your loyalty card programs.
Deepen Connections
Ensure the right message reaches the right people at the right time. Personalized direct mail boasts a higher response rate compared to mass mailings, making a more efficient use of your marketing resources. By tailoring content to your customer's preferences, you'll foster trust and engagement.
Leverage our FREE guide to creating a killer direct mail marketing campaign.
Resources For You
How to Create a Direct Mail Marketing Campaign
What does it take to run an effective direct mail campaign that captures attention and incites action in your customers and prospects? In this blog post, we walk through the basics of the six step process to creating a successful direct mail campaign.
FAQs from Marketers: The Basics of Direct Mail
For the marketer considering adding direct mail advertising to the mix, let's review the most frequently asked questions about direct mail, covering it's common formats, how to build a direct mail list, and how much direct mail campaigns typically cost.
5 Powerful Ways to Utilize Direct Mail for Your Business
With careful planning and execution, direct mail campaigns can yield impressive results and help your business stand out from the competition. Let’s explore five powerful ways your marketing team can leverage direct mail to drive growth and boost your business.
Case Study
Wayfair Wins with Direct Mail
Online retailer Wayfair tested the effect of adding direct mail to its digital media. Having identified the most active online shoppers, it targeted new users and retargeted those who’d abandoned carts. The result? The direct mail retargeting response rate was about double that of digital only.
Canada Post Expert Partners
Create award-winning direct mail that uses highly-effective messaging and thoughtful creative to drive ROI and give your business a competitive edge. We are proudly recognized as Canada Post Smartmail Marketing™ Expert Partners.
