With corporate events and in-person networking opportunities returning in full force, we’re seeing business cards make a major comeback this year. Business cards are a quick, convenient and cost-effective way to market yourself and build new connections with ease—and since they’re often a key part of making a good first impression, it’s important to create a design that’s both memorable and effective at getting your message across.
Let us show you how, starting with the basics:
Information to include on your business cards
First things first, let’s make sure you’re including all the basic information your new contacts will need to get in touch with you and that will help you to market yourself effectively.
This could include:
Company name [and logo]
Social media handles
Website URL or QR code
Choosing a shape, size and orientation
The size and shape of your business cards will impact the rest of the design, so this is an important first step. Standard business cards are typically rectangular with a landscape orientation (roughly 2 x 3.5” in size). However, if you want to go for a more distinct look, you can also opt for a rectangular shape with a portrait orientation, or for a square-shaped business card.
Design best practices for business cards
If you choose to design your own business cards, here are a few design best practices you should follow along the way.
Information Hierarchy—Each piece of information on your card should be distinguishable, yet cohesive. Emphasize important details like your logo and name, then weave in secondary information like your contact details.
White Space—If you add too many elements to a small item like a business card, it can easily become cluttered and difficult to read. Leaving a bit of white space will make the important details flow better and will be more impactful for readers.
Proofread—Be like Santa… check your list twice! It’s easy to get caught up in the design elements and miss grammar and spelling errors in your business cards. Be sure to review your text several times, and ask a friend for a second set of eyes.
Need help designing your business cards?
Today, there are many options available for designing business cards ranging from DIY digital templates to completely custom professional design. Online tools like Canva are a great way to find free templates if you’re looking for a basic product. However, if you want an original design that aligns with your brand’s visual identity, professional designers are the way to go.
Our in-house design team, WCD Creative, specializes in bringing brands to life through marketing collateral that’s unique-to-you. They’re also knowledgeable on the print process and ways to incorporate unique finishes into print products like business cards—meaning they can manage your design project from concept to completion.
Brand and business cards designed by WCD Creative
Choosing the right paper for your business cards
Because business cards are highly tactile, choosing a stock that feels texturally unique can work in your favour. If you’d like to stand out from competitors, you might try using an extra-thick stock that feels high-end and premium, or perhaps a recycled kraft paper that’s more organic in nature. Ask our print production specialists for a recommendation.
Unique finishes for business cards
Special finishes can help your business cards stand out and make a lasting impression on potential clients. A few unique print finishes include foil accents, embossing, or textural finishes like a matte overlay. Now, it might not make sense for a construction company to add luxurious gold foil to their cards—so whatever you choose, make sure it aligns with your brand.
Print business cards in Calgary and Edmonton
Before you can send your business cards to print, here are a few things you’ll need to do:
Finalize your business card template
Flow in contact information for your team members
Proof read all your files
Export a print-ready PDF with crop marks
Create a list of print specifications
Contact WCD for great prices and quality products!
If you're ready to print your business cards, WCD offers pick-up and local delivery in Calgary and Edmonton. If you're outside the city, we offer reliable and affordable shipping across the country as Canada Post Expert Partners. Reach out to our experts and get started today!