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How to Design and Print Memorable Business Cards



09.27.2022

With corporate events and in-person networking opportunities returning in full force, we’re seeing business cards make a major comeback this year. Business cards are a quick, convenient and cost-effective way to market yourself and build new connections with ease—and since they’re often a key part of making a good first impression, it’s important to create a design that’s both memorable and effective at getting your message across.

Let us show you how, starting with the basics:

  1. Information to include on your business cards

  2. Choosing a shape, size and orientation

  3. Design best practices for business cards

  4. Choosing the right paper for your business cards

  5. Unique finishes for business cards

  6. Getting help designing your business cards

  7. How to print business cards in Calgary and Edmonton

Information to include on your business cards

First things first, let’s make sure you’re including all the basic information your new contacts will need to get in touch with you and that will help you to market yourself effectively.

Business CArds

This could include:

  • Your name

  • Job title

  • Company name [and logo]

  • Email address

  • Phone number

  • Physical address

  • Social media handles

  • Website URL or QR code

Choosing a shape, size and orientation

The size and shape of your business cards will impact the rest of the design, so this is an important first step. Standard business cards are typically rectangular with a landscape orientation (roughly 2 x 3.5” in size). However, if you want to go for a more distinct look, you can also opt for a rectangular shape with a portrait orientation, or for a square-shaped business card.

Business Card Orientation

Design best practices for business cards

If you choose to design your own business cards, here are a few design best practices you should follow along the way.

Information Hierarchy—Each piece of information on your card should be distinguishable, yet cohesive. Emphasize important details like your logo and name, then weave in secondary information like your contact details.

White Space—If you add too many elements to a small item like a business card, it can easily become cluttered and difficult to read. Leaving a bit of white space will make the important details flow better and will be more impactful for readers.

Proofread—Be like Santa… check your list twice! It’s easy to get caught up in the design elements and miss grammar and spelling errors in your business cards. Be sure to review your text several times, and ask a friend for a second set of eyes.

Need help designing your business cards?

Today, there are many options available for designing business cards ranging from DIY digital templates to completely custom professional design. Online tools like Canva are a great way to find free templates if you’re looking for a basic product. However, if you want an original design that aligns with your brand’s visual identity, professional designers are the way to go.

Our in-house design team, WCD Creative, specializes in bringing brands to life through marketing collateral that’s unique-to-you. They’re also knowledgeable on the print process and ways to incorporate unique finishes into print products like business cards—meaning they can manage your design project from concept to completion.

Connect with our creative team today >

Pekarsky & Co. Business Cards

    Brand and business cards designed by WCD Creative

    Choosing the right paper for your business cards

    Because business cards are highly tactile, choosing a stock that feels texturally unique can work in your favour. If you’d like to stand out from competitors, you might try using an extra-thick stock that feels high-end and premium, or perhaps a recycled kraft paper that’s more organic in nature. Ask our print production specialists for a recommendation.

    Unique finishes for business cards

    Special finishes can help your business cards stand out and make a lasting impression on potential clients. A few unique print finishes include foil accents, embossing, or textural finishes like a matte overlay. Now, it might not make sense for a construction company to add luxurious gold foil to their cards—so whatever you choose, make sure it aligns with your brand.

    Gold Foil Printing

    Print business cards in Calgary and Edmonton

    Before you can send your business cards to print, here are a few things you’ll need to do:

    1. Finalize your business card template

    2. Flow in contact information for your team members

    3. Proof read all your files

    4. Export a print-ready PDF with crop marks

    5. Create a list of print specifications

    6. Contact WCD for great prices and quality products!

    If you're ready to print your business cards, WCD offers pick-up and local delivery in Calgary and Edmonton. If you're outside the city, we offer reliable and affordable shipping across the country as Canada Post Expert Partners. Reach out to our experts and get started today!

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    11.08.2022

    How to Create a Custom Calendar in 5 Easy Steps

    The new year is just around the corner! If you’re looking for a way to share memories and milestones from the past year, all packaged neatly as a gift for your customers or loved ones, then a custom wall calendar is calling your name. Why do wall calendars make the perfect gift? They’re low cost, easy to create, and most of all, they’re useful for almost anyone throughout the entire year. Printed in vivid colour with quality finishings, your calendar can showcase art, photography or creative designs hand picked by you. Ready to start creating your calendar? Let’s break the process down into five simple steps. Jump to the step you need: Choose a calendar themePick a calendar size Design your calendarSelect from our calendar binding optionsChoose your paper stockRather get one-on-one help? Give us a call > Choose a Calendar Theme Whether you’re designing a calendar for your brand or for personal use, the first step is to pick a theme. What vibe do you want your calendar to give off? Is it elegant and upscale, or country western? Clean and classic, or pretty in pink? Having a theme in mind will help you determine the colours, fonts and stylistic elements to use during the design process. Not sure what theme to use? If you’re personalizing your calendar with images or art, that can be a good place to start. Have a look at the list of common content themes people use when creating personalized calendars below to help get your ideas flowing. If you’re adding wedding photos to your calendar, you might want to pick a more elegant theme. On the other hand, a calendar full of photos of your trip to Greece might have a Grecian theme. Common content themes for personalized calendars: Family photos Brand photos Year in review Travel and trips abroad New babyWeddingsPetsRecipesNature Pick a Calendar Size Before you can start designing your calendar, you’ll need to pick a size. Standard wall calendar sizes are as follows: 12 x 12” Calendars 12 x 12 calendars are typically wire bound with a hole punch at the top for hanging—meaning when they’re on display, they are 24” in length. This makes for a stunning and eye-catching display that’s often preferred for people showcasing high-end images in their calendar. 8.5 x 11” Calendars 8.5 x 11 calendars are the perfect option for displaying your images and special dates—just in a slightly more compact space. These calendars are typically printed in horizontal landscape format, but it is possible to print them in vertical portrait format if your calendar features images of that orientation. Design Your Calendar Now that you've picked a theme and a size, it's time to design your calendar. There are many ways you can do this depending on your skill level, so we've broken down some options below. I have no design experience Not a clue where to get started when it comes to designing your calendar? Luckily, there are many easy-to-use online tools at your disposal. For complete beginners, platforms like Mixbook make it easier than ever. Simply select from their library of templates, drag and drop your photos, and customize the text to your liking. The best part? WCD is Mixbook's Canadian print partner, so you're guaranteed efficient printing and delivery across Canada. Get started with your Mixbook Calendar > I have design experience If you're an experienced designer, Adobe InDesign is the best tool to lay out your calendar's creative file. You can start from scratch or use online tools like iStock or Getty Images to search for calendar templates, saving you from laying out dates and important holidays. When you're finished, remember to export your calendar as a print-ready PDF with bleed and crop marks. Calendar Binding Options Depending on the type of calendar you're printing, there may be two binding options available to you. As seen below, saddle stitching is when staples are placed along the spine of the calendar. On the other hand, wire binding (available in silver or black) makes for a higher end look. In this case, the calendar is hole punched along the spine and wire is fed through, allowing the calendar to lay completely flat when it's open to each page. For larger 12x12" calendars, only wire binding is available. Choose Your Paper Stock The finish and weight of the paper you choose can have an unexpected but dramatic impact on the finished product. For a more quality finish and feel, you might pick a heavier weighted stock with more substance. If your calendar features fine art or photography, semi-gloss paper is typically best for photo quality prints. Often, people will select a heavier cover weight for the cover pages and a lighter text weight for the calendar's inside pages. Whatever the case, ask your printer for a recommendation. Print Your Custom Wall Calendar Ready to print your custom wall calendar? Look no further than WCD! We specialize in printing quality products like calendars, business cards, books, direct mail and more. Send us your files online or contact our team to get started today.

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    03.21.2022

    5 Most Common Types of Book Binding

    Not sure what type of book binding you should use? You've brought your story to life on paper, and now you need something sturdy to hold it all together. That's where the craft of book binding comes in. Whether you're planning to self-publish a novel, develop a corporate manual, or print school yearbooks, the right binding will add that finishing touch and ensure your book stays intact for decades to come. As Canada's leading experts in book printing and bindery, our team can help you choose finishing's that are just right for your book. Start exploring your options below. Get a book printing estimate online > 1) Cerlox binding Cerlox binding, also called comb binding, uses a cylindrical plastic shape with curved prongs to hold your book together. This cost-effective binding allows your book to lay flat when it is open and holds between 5-250 pages. This binding method is commonly used for manuals, workbooks, annual reports and more. 2) Wire binding Wire binding, also called wire-o, uses a "c” shaped wire spine that is threaded through punched holes and squeezed shut with a wire closer to make the spine round. With wire binding, your document will lay flat, can rotate 360 degrees around the spine, and will hold from 16-275 pages. Wire binding is commonly used for calendars, manuals, workbooks, and other corporate documents. 3) Spiral binding Spiral binding can look similar to wire binding, but there are some distinct differences. Spiral binding is typically plastic that is coiled through punched holes in the paper, so you can fully rotate the coil if needed. Spiral-bound books lay flat when open and hold 16-275 pages. This method is commonly used for notebooks, manuals, reports and more. 4) Saddle stitching Saddle stitching is a popular book binding method where wire staples are punched through the outside of the spine and bent flat between the centermost pages of the book for a smooth finish. Saddle stitching can accommodate documents from 2-250 pages and is commonly used for brochures, booklets, small catalogues, and more. 5) Perfect binding Perfect binding is a process where sections of a book are bound together on the edge with adhesive and are then bound to a wrap-around hard or softcover. The cover is typically scored on the back and front for ease of opening. Perfect binding creates a clean, crisp product that holds 50-250 pages. This method is used for novels, photo books, yearbooks, and probably most of the books sitting on your bookshelf! Book printing and binding in Canada Ready to print and bind your book? We can't wait to help! Learn more about our book printing process or contact us today to get started. We can ship your books anywhere in Canada from our production facilities for book printing and binding in Calgary and Edmonton.

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    02.15.2022

    Book Printing File Setup Guide

    Book Printing File Setup Guide Whether you’re writing a children’s fairy-tale or compiling family photos, creating a personalized book is a meaningful way to bring your story to life tangibly. In this guide, we’ll walk through some of the basics of how to print a book, including formatting your book so you can prepare a finished, print-ready product. Then once it's ready, you can reach out to an on-demand book printing service. Get an online estimate for book printing with WCD > Print a Book From PDF: Accepted File Formats for Book Printing To submit your book for printing, you’ll need to export it as a print-ready PDF. This process will vary depending on the software program you’re using to design the book. Learn more about how to print a book from PDF and book design software below. WCD does not accept Microsoft Word, Microsoft PowerPoint, JPEG or PNG files for book printing. If you’ve created your book in the Microsoft Office Suite and need help exporting it, reach out to our Client Services team for assistance. How to Set Up Your Inside Book Pages for Print To ensure your printed product is clear and easy to read, set up your pages with the following: Bleed: A 0.125” bleed is required on all four sides of your page so that text or images that bleed to the edge aren't cut off in print.Margin: This is the white space between content and the edge of the page. Having a proper margin makes for a better reading experience. The margin size is up to you, but 1" is recommended.Gutter: The gutter is an extra margin added in the centre of your spread where the left and ride pages meet, allowing for space so content doesn't seep into the crease where the book is bound. The gutter size is up to you, but 0.5" is the standard for books. Adding Images and Graphics to a Book When adding graphics to your book, always use images that are optimized for printing, otherwise, they may turn out blurry or pixelated. Images used in print should have a resolution of 300 DPI. For more information, refer to this image size and resolution resource by Adobe. Need help with design? Our Creative Services team can help > How to Set Up Your Cover Pages for Print Because book covers are printed separately from the inside pages and require special finishing, they have unique requirements during the file setup phase. Setting Up Hard Covers When setting up your cover spread for a hardcover book, ensure your file size is 0.5” larger than inside pages in width and height and use a 0.75” bleed on all four sides of the spread. Setting Up Soft Covers When setting up your cover spread for a softcover book, use the same file size as the inside pages and set up a 0.25” bleed on all four sides of the spread. Get a Free Online Book Printing Estimate > What Software Can You Use to Design a Book? Before you can send your book to print, you’ll need to design the layout and format it properly using the specifications above. There are many software applications available to help you, and choosing one will depend on your level of experience and the complexity of your finished product. Here are some options for you to explore, ranging from the most user-friendly and affordable to paid options that can be used for more complex book designs: Microsoft WordShutterstock EditorScribusAdobe InDesignAffinity Designer Print on Demand Books in Canada Once you’ve created your print-ready PDF, submit the final product with print specifications through our Send Us Files portal. Whether you’re printing a single copy or hundreds, our book printing team is here to help!

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