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Celebrating Pride: How WCD is Championing Diversity in 2022



08.30.2022

Happy Pride Week! Calgary’s Pride Parade + Festival is in full swing, taking place from August 26 – September 5, 2022. In celebration and reflection, we’re looking back on the progress we’ve made to support the LGBTQA+ community and improve diversity, equity and inclusion at WCD this year.

WCD’s Progress Toward Diversity, Equity and Inclusion in 2022

1) Partnership with Pride in Business

    This year, we partnered with Pride in Business as their official Print & Signage Sponsor. Working to create connections within the LGBTQA+ community of professionals and entrepreneurs, Pride in Business is on a mission to enhance visibility, support and commerce in the community.

    Through our partnership, we’ve played a humble role in the success of several Pride in Business events, including Pride in Art, an event that showcased the work of several local LGBTQA+ artists, and the upcoming 10-Year Anniversary Rooftop Bash, taking place on August 31, 2022.

    Pride in Art Event
    Pride in Art 2022

    We’re proud to support Pride in Business, and we look forward to our continued partnership.

    2) WCD Diversity Council & Internal Awareness

      Last year, we recognized a need to create space for open discussion around diversity and inclusion in our workplace. In response, we established WCD’s first ever Diversity Council—an internal group of leaders committed to creating dialogue and taking actionable steps to ensure everyone feels empowered to be their most authentic selves at work.

      As an organization, we’re proud of the diversity that makes our culture uniquely ours. We also recognize that the work is never done, which is why our team is committed to continually improving our DEI initiatives. To start, we’re launching our 2022 employee survey with an added emphasis on collecting feedback and valuable insights from staff on areas we can improve DEI in the workplace.

      What Pride Week Means for WCD’s Candace Ogden

      Candace Ogden

      Last year, we celebrated Pride by interviewing WCD’s Rob Steed, VP of Partnerships & Client Engagement. This year, we asked Candace Ogden, Customer Service Representative to share a bit about what Pride means to her as a member of the LGBTQA+ community.

      Read last year's interview with Rob Steed >

      What does Pride mean to you?

      "For my family, Pride means being at one with who we are inside and out and accepting love as love. We teach our children that if we open our hearts to others, we will learn acceptance through doing so."

      How do you celebrate Pride week with your family?

      "Our family attends community events during Pride week which really helps to teach the youngest members in our family about diversity. But we don’t just celebrate Pride during this week. We are a family that celebrates who we are all throughout the year."

      How do you show your support for diversity and inclusion at work all year round?

      "In any social setting, including at work, the one thing I have learned on my journey is that being open and fully comfortable with who I am is a great way to stimulate inclusion anywhere. Not only do I show complete confidence in myself, I also make a genuine effort to show interest in others and learn about what makes them unique."

      We teach our children that if we open our hearts to others, we will learn acceptance through doing so.

      What is your advice to businesses who want to be better allies to the LGBTQA+ community?

      "My advice to businesses is to not only show the support visually, but to take a solid stance in advocating on behalf of the LGBTQA+ community. It is such a multifaceted community that often there is a lack of understanding for one another, even amongst those of us who are members of this community.

      Take time to listen and to try to understand others, and when there is a lack of understanding, find and provide resources to those who may be struggling with who they are."


      How You Can Celebrate Pride Week

      Feeling the spirit of Pride? Visit Calgary Pride's Community Events Calendar to discover the many inclusive and interactive events happening around the city this week.


      02.13.2024

      WCD Announces Launch of Partnership with PrintReleaf

      Advancing Sustainability in the Print Industry by Reforesting the Planet In an effort to further its commitment to environmental sustainability, WCD, a Canadian leader in on-demand print and information solutions, has proudly announced a partnership with PrintReleaf. This collaboration marks a significant step towards a greener future for the print industry, empowering WCD's customers to actively participate in replenishing forests globally and close to home. Through this partnership, WCD can now offer customers a unique opportunity to offset their paper footprint. PrintReleaf's advanced technology measures the paper consumption of each print job run through WCD and translates this data into an equivalent number of trees. These trees are then planted in reforestation sites chosen by the customer, making every print job a step towards environmental restoration. PrintReleaf stands out as the world's first platform to seamlessly convert paper footprints into actual trees. This innovative approach not only contributes to reforestation efforts but also aligns with WCD's mission to embrace eco-friendly practices across its operations. "At WCD, we believe that sustainable business practices are key to a brighter future," says Karen Brookman, President and CEO at WCD. "Our partnership with PrintReleaf represents a significant stride towards advancing environmental responsibility in our industry. This initiative will not only reduce our ecological footprint as an organization, but will empower our customers to join us in making a tangible difference for our planet." PrintReleaf’s technology not only tracks paper consumption, but also ensures the success of each planted tree, with full third-party audits by SGS International. While reforestation efforts span the globe, the company is currently working with planting partners as close as Cariboo, British Columbia to revitalize the land that was impacted by the devastating 2017 wildfires. "We are pleased to provide environmental offsets to WCD and their customers, which will be integral to their sustainability strategy," says Jordan Darragh, PrintReleaf Founder and CEO. WCD’s commitment to sustainable solutions highlights our shared values and goal of working toward a more sustainable business landscape and planet. This partnership creates exciting opportunities as we expand our network of PrintReleaf users within and beyond the Dscoop community and together work towards new environmental offsetting goals.” Together, WCD and PrintReleaf aim to empower Canadian businesses to meet their printing needs while also reducing their environmental impact and contributing to a more sustainable planet. WCD invites customers to join them on this exciting journey and learn more by clicking here. About PrintReleaf PrintReleaf offers a unique solution for companies to offset their paper and packaging consumption, contributing to reforestation and carbon offsetting. Their technology ensures a measurable and impactful contribution to global forest restoration. Visit www.printreleaf.com to learn more.

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      08.28.2023

      Celebrating Pride at WCD with Jonathan Tieh, Graphic Designer

      Celebrating Pride at WCD with Jonathan Tieh, Graphic Designer Our team truly believes in the power of diversity and inclusion to strengthen our communities and create a world that leads with kindness and acceptance. As we gear up to celebrate Calgary Pride, we sat down with one of our 2SLGBTQ+ staff members, Jonathan Tieh [he/him], to delve into his personal experiences, reflections, and insights about what Pride means to him. Q: What does Pride mean to you? A: "Pride means allowing yourself to be your true self—unapologetically you. It represents my ability and freedom to be who I am and openly love the people I choose, without stigma and shame. The dictionary defines pride as 'a feeling that you respect yourself and deserve to be respected by other people.' That's what it's all about, respecting each other—but most importantly, yourself. In whatever you do and whoever you love." Q: How do you celebrate Pride? A: "As a first-generation Asian-born Canadian growing up Queer in a Christian, conservative household, I did not know many 2SLGBTQ+ community members and I felt that I could not relate to many people. I wanted to hide from myself and blend in. I wanted to be 'normal'. But truth be told, we are all unique individuals, and I want to celebrate coming together to share our differences. Our characteristics make us who we are, no matter our religion, ethnicity or race." "I celebrate Pride by being with my closest friends who have uplifted me through years of turmoil and judging myself for being part of the 2SLGBTQ+ community. Ever since moving to Calgary three years ago, I've felt so much pride and love from the community, especially WCD, that I now call home. I celebrate Pride every day by surrounding myself with loved ones and positive vibes. Other ways I celebrate our community include going to the Pride parade, and supporting other queer artists at drag shows and art shows in the city." Q: How do you show support for diversity and inclusion in the workplace year-round? A: "I show support by showing up to 2SLGBTQ+ events that WCD supports and sponsors. It's important to be around like-minded people, and I love that WCD does the same by being inclusive and fostering a culture that is welcome to every age, gender, race, religion, or sexual orientation. Treating people in a way they wish to be treated rather than the way you wish to be treated is another way I try to make people feel included." Q: What is your advice to businesses who want to be better allies to the LGBTQ+ community? A: "To always be inclusive and make a space welcoming for people of all sexual orientations. Advocate and educate people and spend some time learning about the history of Pride, a movement preceded by the 1969 Stonewall Riots in New York. Businesses should be asking if there is something they can do to make their 2SLGBTQ+ coworkers feel like they are welcome and valued. For example, is there a benefit that excludes 2SLGBTQ+ employees? Start a dialogue and make resources available to try and create a workplace where all employees will feel valued and accepted." Show Your Pride As we approach Pride month, let us all remember that the journey to inclusivity and acceptance is ongoing. Let's stand together as allies, celebrating our differences and embracing our true selves. Calgary Pride Week takes place August 26 - September 4, 2023. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca. Thank you to Jonathan for sharing his insights and experiences with us—and Happy Pride! 🌈

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      07.31.2023

      From Rainbows to Rodeos: WCD's Summer of Community Connection

      It's been a busy start to the summer for WCD—full of community, connection and downright fun! As we dive into August, our team is reflecting on the past few months, instilled with a newfound sense of excitement and opportunity for the second half of the year. For us, this season has been a reminder that the true driver behind everything we do is connection. In celebration, here's a behind-the-scenes look at our summer, so far. 1) Pride in Art This June, our team gathered at the stunning Sky Garden on the 54th Floor of The Bow Building for 2023's Pride in Art—an art exhibition and networking mixer for local LGBTQ2S+ artists and the community. As proud sponsors of Pride in Business, WCD was honoured to support this artful and inspiring event for the second year in a row. 2) West Canadian Cup On Sunday, July 2, we gathered with clients, partners and staff for the 37th Annual West Canadian Cup at Spruce Meadows. This iconic event has become a coveted tradition for WCD, bringing together business and community leaders to connect and enjoy a morning of world-class equestrian show jumping. 3) Calgary Stampede As a Calgary-born business located just minutes from the grounds, the Calgary Stampede has always been special to the WCD team—but even more so this year with our appointment as the organization's Official Print Partner. It's a title we were proud to live up to, helping the Stampede share its story and connect with its customers, volunteers, and stakeholders through high-quality print, signage, and creative design. The best part? After a busy season of preparation, watching it all come to life and immersing ourselves in the atmosphere we'd helped to create. Here are a few of this year's highlights: The Great Indoors Volunteer Lounge Volunteers are the backbone of the Calgary Stampede. Creating a calm, inviting environment for them to kick back and enjoy a delicious meal in the midst of their shift is important to the Stampede, and we love helping make that happen. Transforming the volunteer lounge with signage and creative decor, our Great Indoors theme is a play on bringing the outdoors inside. This year, our Creative Services team designed a Western naturescape that brought the space to life in vivid colour. Stampede Pride Day This year, WCD was proud to sponsor Calgary Stampede Pride Day—a vibrant celebration of diversity, inclusion, and community. The Nashville North tent came alive as attendees sported Calgary Stampede rainbow boot stickers and rallied in support of the LGBTQ2S+ community. The energy was electrifying, with sensational drag performances to boot! It's a 'Yahoo' From Us Happen to see a 'Yahoo' sign or two pop up around Calgary in July? It's entirely possible they were produced by yours truly! From vibrant lawn signs to fun stickers and window clings, we helped Calgarians show off their Stampede spirit in style. To the Chuckwagons! We were honoured to print this year's iconic chuckwagon tarps, showcasing the vibrant colors and designs of the participating teams and their sponsors. These tarps are more than meets the eye—they represent the rich heritage, fierce competition, and true community spirit of the Calgary Stampede. Plus, we got to meet some superstars! We were especially excited to collaborate with MobSquad, who comissioned Indigenous artist Nahanni Giuricich of the Sayisi Dene First Nation to design their eye-catching tarp. We worked closely with Nahanni to ensure her vision and the integrity of her concept translated beautifully to MobSquad's chuckwagon box, tarp and barn area. Thank you to our incredible community for making this a summer to remember. To stay up with the latest exciting news and events, follow us on LinkedIn, Instagram or Facebook!

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