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Celebrating Pride: How WCD is Championing Diversity in 2022



08.30.2022

Happy Pride Week! Calgary’s Pride Parade + Festival is in full swing, taking place from August 26 – September 5, 2022. In celebration and reflection, we’re looking back on the progress we’ve made to support the LGBTQA+ community and improve diversity, equity and inclusion at WCD this year.

WCD’s Progress Toward Diversity, Equity and Inclusion in 2022

1) Partnership with Pride in Business

    This year, we partnered with Pride in Business as their official Print & Signage Sponsor. Working to create connections within the LGBTQA+ community of professionals and entrepreneurs, Pride in Business is on a mission to enhance visibility, support and commerce in the community.

    Through our partnership, we’ve played a humble role in the success of several Pride in Business events, including Pride in Art, an event that showcased the work of several local LGBTQA+ artists, and the upcoming 10-Year Anniversary Rooftop Bash, taking place on August 31, 2022.

    Pride in Art Event
    Pride in Art 2022

    We’re proud to support Pride in Business, and we look forward to our continued partnership.

    2) WCD Diversity Council & Internal Awareness

      Last year, we recognized a need to create space for open discussion around diversity and inclusion in our workplace. In response, we established WCD’s first ever Diversity Council—an internal group of leaders committed to creating dialogue and taking actionable steps to ensure everyone feels empowered to be their most authentic selves at work.

      As an organization, we’re proud of the diversity that makes our culture uniquely ours. We also recognize that the work is never done, which is why our team is committed to continually improving our DEI initiatives. To start, we’re launching our 2022 employee survey with an added emphasis on collecting feedback and valuable insights from staff on areas we can improve DEI in the workplace.

      What Pride Week Means for WCD’s Candace Ogden

      Candace Ogden

      Last year, we celebrated Pride by interviewing WCD’s Rob Steed, VP of Partnerships & Client Engagement. This year, we asked Candace Ogden, Customer Service Representative to share a bit about what Pride means to her as a member of the LGBTQA+ community.

      Read last year's interview with Rob Steed >

      What does Pride mean to you?

      "For my family, Pride means being at one with who we are inside and out and accepting love as love. We teach our children that if we open our hearts to others, we will learn acceptance through doing so."

      How do you celebrate Pride week with your family?

      "Our family attends community events during Pride week which really helps to teach the youngest members in our family about diversity. But we don’t just celebrate Pride during this week. We are a family that celebrates who we are all throughout the year."

      How do you show your support for diversity and inclusion at work all year round?

      "In any social setting, including at work, the one thing I have learned on my journey is that being open and fully comfortable with who I am is a great way to stimulate inclusion anywhere. Not only do I show complete confidence in myself, I also make a genuine effort to show interest in others and learn about what makes them unique."

      We teach our children that if we open our hearts to others, we will learn acceptance through doing so.

      What is your advice to businesses who want to be better allies to the LGBTQA+ community?

      "My advice to businesses is to not only show the support visually, but to take a solid stance in advocating on behalf of the LGBTQA+ community. It is such a multifaceted community that often there is a lack of understanding for one another, even amongst those of us who are members of this community.

      Take time to listen and to try to understand others, and when there is a lack of understanding, find and provide resources to those who may be struggling with who they are."


      How You Can Celebrate Pride Week

      Feeling the spirit of Pride? Visit Calgary Pride's Community Events Calendar to discover the many inclusive and interactive events happening around the city this week.


      04.21.2023

      Long-Standing Local Business, WCD Becomes Official Print Partner to the Calgary Stampede

      WCD is thrilled to announce our appointment as the Official Print Partner to the Calgary Stampede—the world-renowned not-for-profit community organization that celebrates western heritage, culture, and community spirit. The partnership between WCD and the Calgary Stampede is a win-win for both organizations that have a shared goal of driving positive engagement throughout both local and national communities. WCD will support the Stampede by helping them share their story and connect with their customers, volunteers, and stakeholders through high-quality print, signage, and creative design. “We wanted to solidify the partnership between our two long-standing, Calgary-based organizations who pride ourselves on shining a national and global light on Alberta, while also positively engaging our local community,” says Karen Brookman, WCD’s president and CEO. “Our purpose at WCD is to help organizations like the Calgary Stampede connect with people—and we’re excited about the opportunity to do that by breathing life and colour into this year’s events through our expansive suite of services.” WCD has been working with the Calgary Stampede for over a decade, providing many of their print and signage needs including those related to BMO Kids Zone, The Dog Bowl, Stampede Lotteries, and the fulfillment and distribution of their two t-shirt campaigns (Come Hell or High Water and We Will Ride Again!). The organization hopes this news will help to increase national brand awareness and establish WCD as a strong contributing member of the Calgary Stampede sponsorship community. Through the Stockmen’s Club Sponsorship, WCD becomes the Official Print Partner, which also includes our continued title sponsorship of the WCD Volunteer Lounge, a cool private dining room on the grounds where Calgary Stampede volunteers can take a quiet break and recharge throughout their busy 10 days. We are excited about this partnership and looks forward to supporting the Calgary Stampede in its mission to preserve and celebrate Calgary’s western heritage, culture, and community spirit. To follow along with our journey behind-the-scenes at the Calgary Stampede, follow our Instagram and LinkedIn. ABOUT THE CALGARY STAMPEDE The Calgary Stampede, which began in 1912, is more than just an annual celebration. At its core is a purpose to preserve and celebrate Calgary’s western heritage, culture and community spirit. The Stampede also aims to give back to the community through over 2,500 volunteers who host events across the city and support community celebrations, empowering youth by providing opportunities to pursue their passions in performing arts, providing economic benefit to Calgary and surrounding areas, creating jobs for over 3,500 young seasonal workers and 1,500 year-round employees, and promoting agriculture and agri-food through classroom training and interactive hands-on experiences for more than 50,000 youth throughout Alberta.

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      12.14.2022

      WCD's 2022 Holiday Hours

      Happy Holidays from the team at WCD! In the spirit of the holiday season and spending time with loved ones, our out-of-office alerts will be active during the following days: Closed December 24 - 27Open December 28 - 30 from 8 am - 4 pmOpen December 31 from 8 am - 12 pmClosed January 1 - 2Open January 3, business as usual For inquiries, please call 1-800-267-2555 or email our Client Services team.

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      12.12.2022

      WCD said Yes to the "Yes Press"

      WCD Invests in HP Indigo 15K Digital Press—the First in Western Canada! We're thrilled to finally share an incredibly exciting announcement—WCD has invested in an HP Indigo 15K Digital Press! This game-changing technology will help us disrupt the print fulfillment industry by providing customers with a greater range of capabilities, higher degree of quality, improved order speeds and more sustainable options. With this new addition, we're bringing some of our outsourced work back in-house, while providing offset-class quality to our customers. We'll now be able to better meet the needs of customers who require high-end printing on multiple substrates and packaging using high opacity inks and spot colours.WCD team members stand proudly in front of our new HP Indigo 15K. Left to right: Allan Megarry (CFO), Alex Baudais (pre-press), Teresa Rule (print operator), Karen Brookman (president & CEO), and David Hartling (production manager). We're now able to offer our customers: Consistent colour with 75% improvements in accuracyFast colour matching with 97% of PANTONE® coloursHigh-capacity printing with offset-style stacking Widest range of substrates in the industry Learn more about the HP Indigo 15K's capabilities > We're also leveraging HP Site Flow—a cloud-based, scalable, end-to-end workflow platform to streamline our operations. HP Site Flow allows us to automate order connectivity from upstream brands and content providers, while at the same time maximizing efficiency and throughput of production. We're using Site Flow to tap into the global eCommerce market, now equipped with the capability of managing hundreds of thousands of orders per day.“The platform model is revolutionizing the print industry and has enabled WCD as a print fulfillment provider to connect globally with eCommerce companies,” said Karen Brookman, President & CEO of WCD. “I particularly love that by being part of a platform ecosystem, entrepreneurial businesses like ours can compete within a global marketplace. On-demand print is also helping to reduce the environmental impact of traditional print by allowing consumers to buy only what they need, when they need it.” “HP is excited to work with WCD as they pursue new markets and meet the growing needs of customers,” said Fernando Alperowitch, Vice-President and General Manager, AMS HP Industrial. “With this HP Indigo 15K Digital Press, WCD is able to provide incredible quality while expanding its offerings, enabling them to continue leading in print across Canada.” For more information, contact: Jennifer Brookman | Vice President, Sales & Marketing marketing@wcdconnect.com

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