How can homebuilders drive sales with signage?
When potential buyers are visiting a new community, they’re looking for a sense of place and belonging that helps them to envision themselves living there. The community brand that homebuilders design supports that message, and signage is a critical component of amplifying it. Beyond creating a sense of place for potential buyers, signage also helps you advertise your new development to passersby.
If you’re a home builder looking to market a new development, here are five types of signage that will help you get the word out:
- Temporary Billboards and Skid Frames
- Flags & Flagpoles
- Sales Centre Signage
- Portable Directional Signs
Banners are one of the easiest ways to advertise your residential development—they’re temporary, cost-effective, weather-resistant, and can be easily cleaned and stored. Plus, they can be fixed to almost any structure including nearby fences.
2) Billboards & Skid Frames
Skid frame signs are semi-permanent billboards. Because the structure is made of wood, it can be reused for future advertisements, making them a sustainable choice. Built sturdy, skid frames can also withstand harsh weather conditions.
Because these temporary billboards can be built quite large, they’re ideal for advertising in high-traffic locations to capture attention, such as on the side of a busy roadway or at the entrance to your new community.
3) Flags & Flagpoles
Flags and flagpoles are a great way to reinforce your brand and are also useful for drawing more attention to your other signs through movement. The size of your flags can vary, but consider using larger flags with more surface area for designs that feature graphics and lettering.
4) Sales Centre Signage
One of your main objectives as a marketer in home sales is to have customers visit your sales centre—which is why creating a positive experience is critical. Residential sales centres are typically either in a show home or built with a temporary portable structure. With a bit of landscaping and signage, you can transform your sales centre into an eye-catching and welcoming environment.
On the outside, custom 3D lettering, banners and window graphics will draw buyers in. On the inside, imagine an interactive wall mural that maps out the plans for the area, and dimensional plaques that tell the story of the community. It’s these little details that will excite your buyer!
5) Portable Directional Signs
Guide your buyers through new communities with portable signs that direct movement through and around your community. Temporary sandwich boards, lawn signs and smaller skid frames are all great options to help direct your buyers where to go.
We can’t wait to help you sell more homes!
Our team manages the design, production and installation of holistic signage displays. If you’re ready to market your new community with signage that captures attention, connect with us today or explore our Signage Gallery for more inspiration.