Golden Acre Home & Garden Improves Sales and Maintains Market Share with Eye-Catching Integrated Marketing Campaign
As Calgary’s largest gardening destination, Golden Acre Home & Garden has been inspiring generations of gardeners since 1967. Launched originally as a tree nursery, the company has since "transformed into a gardener's mecca, carrying almost 40,000 plants and gardening products."
With a nearby competitor closing up shop and liquidating inventory at a deep discount, Golden Acre was challenged to maintain market share and hit sales targets during their busiest season. To increase brand awareness and encourage new and existing customers to visit the store, they needed help to develop and deploy a creative and unified brand and marketing strategy.
Working closely with Golden Acre’s leadership, WCD Creative developed an integrated marketing plan aimed at increasing the store’s brand awareness to remain competitive and achieve sales targets. The eye-catching and creative Ready. Set. Grow. campaign was designed and delivered by WCD Creative across channels including direct mail, radio, out-of-home advertising (OOH), in-store signage, and on promotional materials.
With beautiful designs and targeted execution, Golden Acre’s campaign successfully increased brand awareness and captured the attention of new and existing customers. The garden centre was able to maintain market share and hit their sales targets, resulting in a positive ROI on the campaign. Working with WCD’s extended services, Golden Acre also saved on the print and signage elements of their campaign.
With a new and exciting look to get behind, employees at Golden Acre became engaged and enthusiastic about the brand. Today, they remain a must-visit destination for Calgary’s local gardening community.
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