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Case Study: Designing a Brand System and Marketing Materials for Pekarsky & Co.



08.08.2022

Pekarsky & Co. Establishes Itself as a Leading Executive Search Firm with Brand Identity and Marketing Materials

Please note, this project was completed in 2018.

As Western Canada’s go-to executive search and leadership advisory firm, Pekarsky & Co. is proud to help some of Canada’s leading companies place top-tier talent—and all with a personalized, people-first approach.

Challenge

When a previous partner retired, the firm (then called Pekarsky & Stein) needed to be renamed to reflect the recent change. In addition to a brand overhaul, Owner Adam Pekarsky needed to find a way to communicate the change effectively, and reposition the company as a unique leader in its space.

Solution

Working in lockstep with the client, WCD Creative developed a naming and brand identity strategy that would help Pekarsky & Co. establish itself as a leading executive search firm and increase brand awareness within its target market. With the new logo and visual identity, WCD Creative aimed to reflect the organization’s values and create a look that would stand out in the corporate marketplace. The ampersand in the logo was designed with intention to serve as a key graphic element in brand materials.

Pekarsky & Co. Website & Business Cards
Website & Business Cards
Pekarsky Brochure
Brochure

Results

Today, Pekarsky & Co. is a recognizable brand name in the executive search space. WCD Creative brought the brand to life through various materials including their website, business cards, brochures, office signage, and promotional materials—establishing a strong brand presence that continues to reflect the professionalism and caliber of the team.

The iconic ampersand has become a recognizable part of the Pekarsky & Co. brand (eventually becoming the official name of the company’s well-subscribed newsletter, “The Ampersand”). Their eye-catching look continues to evolve across materials and mediums, attracting clients and talent from coast to coast.

Brochure
Brochure Insides
Pekarsky Signage
Signage & Promotional Materials
They listened, they came prepared, and they responded succinctly to the exact directions provided to them in our brief." - Adam Pekarsky, Owner

Ready to breathe life into your brand?

At WCD Creative, we consider ourselves an extension of your team, partnering with you to design holistic branding solutions that solve your unique business challenges. From professional marketing materials to comprehensive campaigns, our award-winning creative will drive ROI and give you a competitive edge.

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08.08.2022

Case Study: Golden Acre's Eye-Catching Integrated Marketing Campaign

Golden Acre Home & Garden Improves Sales and Maintains Market Share with Eye-Catching Integrated Marketing Campaign As Calgary’s largest gardening destination, Golden Acre Home & Garden has been inspiring generations of gardeners since 1967. Launched originally as a tree nursery, the company has since "transformed into a gardener's mecca, carrying almost 40,000 plants and gardening products." Challenge With a nearby competitor closing up shop and liquidating inventory at a deep discount, Golden Acre was challenged to maintain market share and hit sales targets during their busiest season. To increase brand awareness and encourage new and existing customers to visit the store, they needed help to develop and deploy a creative and unified brand and marketing strategy. Direct Mail Piece Solution Working closely with Golden Acre’s leadership, WCD Creative developed an integrated marketing plan aimed at increasing the store’s brand awareness to remain competitive and achieve sales targets. The eye-catching and creative Ready. Set. Grow. campaign was designed and delivered by WCD Creative across channels including direct mail, radio, out-of-home advertising (OOH), in-store signage, and on promotional materials. Out-of-Home Advertising (OOH) Results With beautiful designs and targeted execution, Golden Acre’s campaign successfully increased brand awareness and captured the attention of new and existing customers. The garden centre was able to maintain market share and hit their sales targets, resulting in a positive ROI on the campaign. Working with WCD’s extended services, Golden Acre also saved on the print and signage elements of their campaign. With a new and exciting look to get behind, employees at Golden Acre became engaged and enthusiastic about the brand. Today, they remain a must-visit destination for Calgary’s local gardening community. Gift Cards, In-Store Signage, Buttons Inspired to bring your brand to life? At WCD Creative, we consider ourselves an extension of your team, partnering with you to design holistic branding solutions that solve your unique business challenges. From professional marketing materials to comprehensive campaigns, our award-winning creative will drive ROI and give you a competitive edge.

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08.05.2022

Case Study: AMA Improves Member Engagement with Online Tool

Alberta Motor Association Improves Member Onboarding Experience with Help from WCD Creative The Alberta Motor Vehicle Association (AMA) is a member-based organization and leading advocate for traffic safety, crime prevention, and travel and consumer protection in Alberta. With over 980,000 members across the province, the organization provides critical services like roadside assistance, vehicle insurance, driver training, registration services and more. The Challenge With a goal to improve their member onboarding experience, AMA needed to find a way to engage new members, show the value of their membership awards program, and showcase members’ resulting savings in an interactive and personalized way. Solution Working closely with AMA’s marketing team, WCD Creative developed a self-serve online tool for new members to create their very own personalized handbook. After selecting custom cover images and identifying the savings they are interested in, members are shown a personalized chart that shows the return on investment of their membership. With various automated touchpoints built into the campaign, AMA can ensure members complete their online handbook and realize savings. Personalized Brochure Results After launching the program, AMA immediately saw an increase in member engagement. Email workflows built into the campaign generated open rates of more than 70%, and AMA gained valuable insight into data on member preferences so they could begin personalizing partner offers. With an increase in the number of member emails captured at the first step of the onboarding process, AMA drastically increased awareness of the savings and value included in their memberships. As an added benefit of working with WCD’s extended Print Solutions, AMA also reduced their costs for the print-related components of this multi-touch campaign. Landing Page & Personalized Brochure Campaign Landing Page Discover WCD Creative At WCD Creative, we consider ourselves an extension of your team, partnering with you to design holistic branding solutions that solve your unique business challenges. From professional marketing materials to comprehensive campaigns, our award-winning creative will drive ROI and give you a competitive edge.

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