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Case Study: Designing a Brand System and Marketing Materials for Pekarsky & Co.


Pekarsky & Co. Establishes Itself as a Leading Executive Search Firm with Brand Identity and Marketing Materials

Please note, this project was completed in 2018.

As Western Canada’s go-to executive search and leadership advisory firm, Pekarsky & Co. is proud to help some of Canada’s leading companies place top-tier talent—and all with a personalized, people-first approach.


When a previous partner retired, the firm (then called Pekarsky & Stein) needed to be renamed to reflect the recent change. In addition to a brand overhaul, Owner Adam Pekarsky needed to find a way to communicate the change effectively, and reposition the company as a unique leader in its space.


Working in lockstep with the client, WCD Creative developed a naming and brand identity strategy that would help Pekarsky & Co. establish itself as a leading executive search firm and increase brand awareness within its target market. With the new logo and visual identity, WCD Creative aimed to reflect the organization’s values and create a look that would stand out in the corporate marketplace. The ampersand in the logo was designed with intention to serve as a key graphic element in brand materials.

Pekarsky & Co. Website & Business Cards
Website & Business Cards
Pekarsky Brochure


Today, Pekarsky & Co. is a recognizable brand name in the executive search space. WCD Creative brought the brand to life through various materials including their website, business cards, brochures, office signage, and promotional materials—establishing a strong brand presence that continues to reflect the professionalism and caliber of the team.

The iconic ampersand has become a recognizable part of the Pekarsky & Co. brand (eventually becoming the official name of the company’s well-subscribed newsletter, “The Ampersand”). Their eye-catching look continues to evolve across materials and mediums, attracting clients and talent from coast to coast.

Brochure Insides
Pekarsky Signage
Signage & Promotional Materials
They listened, they came prepared, and they responded succinctly to the exact directions provided to them in our brief." - Adam Pekarsky, Owner

Ready to breathe life into your brand?

At WCD Creative, we consider ourselves an extension of your team, partnering with you to design holistic branding solutions that solve your unique business challenges. From professional marketing materials to comprehensive campaigns, our award-winning creative will drive ROI and give you a competitive edge.




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