Case Study: AMA Improves Member Engagement with Online Tool

08.08.2022

Pekarsky & Co. Establishes Itself as a Leading Executive Search Firm with Brand Identity and Marketing Materials Please note, this project was completed in 2018. As Western Canada’s go-to executive search and leadership advisory firm, Pekarsky & Co. is proud to help some of Canada’s leading companies place top-tier talent—and all with a personalized, people-first approach. Challenge When a previous partner retired, the firm (then called Pekarsky & Stein) needed to be renamed to reflect the recent change. In addition to a brand overhaul, Owner Adam Pekarsky needed to find a way to communicate the change effectively, and reposition the company as a unique leader in its space. Solution Working in lockstep with the client, WCD Creative developed a naming and brand identity strategy that would help Pekarsky & Co. establish itself as a leading executive search firm and increase brand awareness within its target market. With the new logo and visual identity, WCD Creative aimed to reflect the organization’s values and create a look that would stand out in the corporate marketplace. The ampersand in the logo was designed with intention to serve as a key graphic element in brand materials. Website & Business Cards Brochure Results Today, Pekarsky & Co. is a recognizable brand name in the executive search space. WCD Creative brought the brand to life through various materials including their website, business cards, brochures, office signage, and promotional materials—establishing a strong brand presence that continues to reflect the professionalism and caliber of the team. The iconic ampersand has become a recognizable part of the Pekarsky & Co. brand (eventually becoming the official name of the company’s well-subscribed newsletter, “The Ampersand”). Their eye-catching look continues to evolve across materials and mediums, attracting clients and talent from coast to coast. Brochure Insides Signage & Promotional Materials They listened, they came prepared, and they responded succinctly to the exact directions provided to them in our brief." - Adam Pekarsky, Owner Ready to breathe life into your brand? At WCD Creative, we consider ourselves an extension of your team, partnering with you to design holistic branding solutions that solve your unique business challenges. From professional marketing materials to comprehensive campaigns, our award-winning creative will drive ROI and give you a competitive edge.

08.08.2022

Golden Acre Home & Garden Improves Sales and Maintains Market Share with Eye-Catching Integrated Marketing Campaign As Calgary’s largest gardening destination, Golden Acre Home & Garden has been inspiring generations of gardeners since 1967. Launched originally as a tree nursery, the company has since "transformed into a gardener's mecca, carrying almost 40,000 plants and gardening products." Challenge With a nearby competitor closing up shop and liquidating inventory at a deep discount, Golden Acre was challenged to maintain market share and hit sales targets during their busiest season. To increase brand awareness and encourage new and existing customers to visit the store, they needed help to develop and deploy a creative and unified brand and marketing strategy. Direct Mail Piece Solution Working closely with Golden Acre’s leadership, WCD Creative developed an integrated marketing plan aimed at increasing the store’s brand awareness to remain competitive and achieve sales targets. The eye-catching and creative Ready. Set. Grow. campaign was designed and delivered by WCD Creative across channels including direct mail, radio, out-of-home advertising (OOH), in-store signage, and on promotional materials. Out-of-Home Advertising (OOH) Results With beautiful designs and targeted execution, Golden Acre’s campaign successfully increased brand awareness and captured the attention of new and existing customers. The garden centre was able to maintain market share and hit their sales targets, resulting in a positive ROI on the campaign. Working with WCD’s extended services, Golden Acre also saved on the print and signage elements of their campaign. With a new and exciting look to get behind, employees at Golden Acre became engaged and enthusiastic about the brand. Today, they remain a must-visit destination for Calgary’s local gardening community. Gift Cards, In-Store Signage, Buttons Inspired to bring your brand to life? At WCD Creative, we consider ourselves an extension of your team, partnering with you to design holistic branding solutions that solve your unique business challenges. From professional marketing materials to comprehensive campaigns, our award-winning creative will drive ROI and give you a competitive edge.