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Print Design vs. Digital Design: Understanding the Differences



03.02.2023

Just decades ago, graphic designers spent their days producing print layouts for products like posters, books and brochures. But in today’s digital world, the realm of graphic design is expansive and ever-evolving.

Although they share the same basic principles, print design and digital design each require a unique skill set and approach. Let’s dive into some of their key differences.

What is Print Design?

Print design is the artful creation of digital files that will eventually be produced as physical media. You can find print designers developing creative for products like:

Print Design Brochure
  • Magazines

  • Books

  • Newspapers

  • Brochures

  • Flyers

  • Business Cards

  • Billboards

  • Packaging, and more

Dive into digital printing >

What is Digital Design?

Digital design refers to the creation of designs intended for publishing across digital media. The world of digital design may include:

  • Digital advertisements

  • Websites

  • Social media assets

  • Apps, and more

The Core Differences Between Digital and Print Design

Whether designing for print or digital, creative designers need to take into consideration these core differences before diving in:

Resolution

Print design requires a much higher resolution than digital design to ensure the final product renders sharp and clear. Digital design, on the other hand, must take into consideration the resolution of the varying devices on which the design will be viewed (like a small cellphone screen vs. large desktop screen). Digital designers also need to consider the interactivity of their creative, which may include animations, clickable links, and other features that are not available in print.

Device Resolution

Medium

When designing for print, it’s important to take into account the physical characteristics of the finished product such as paper size, weight, texture, and colour. This means that the design needs to be created with a specific print size in mind, including appropriate margins and bleed areas.

Print designs must also take into account how colours will appear on paper, which may differ from how they appear on a computer screen. That said, our brand new HP Indigo 15K Digital Press is able to colour match up to 97% of PANTONE® colours—a truly unprecedented innovation!

We own the only HP Indigo 15K in Western Canada! Learn More >

Layout

A billboard is huge, a banner is large, and a mobile screen is itty bitty. Our point? The layout of a design is heavily influenced by the medium in which it will be displayed. In print design, the designer has complete control over the size and placement of elements on the page, allowing for precise control over the visual hierarchy of the design that guides the viewer's eye through the content.

In digital design, layouts often need to be responsive—meaning that it must adjust to different screen sizes and resolutions. This can limit the amount of control that the designer has over the layout, as certain elements may need to be moved or resized to fit the screen.

Print Products

Calls-to-action (CTAs)

In digital design, the audience’s call to action (CTA) often renders in the form of clickable buttons, links and forms. Because taking action from a print piece typically requires more effort, print designers need to be creative in the way they incorporate their CTAs. Many designers today are using print-based digital technologies like QR codes and augmented reality (AR) to make it easier for the audience to move through the journey from physical to digital.

Printing & Publishing

Finally, the production process for print and digital designs varies greatly. Print designs must be sent to a printer for physical production, while digital designs can be published online with the click of a button. This means that print designs require more pre-production work—such as physical proofing and colour correction—to ensure that the final product matches the designer's vision.

Get a designer that can do both!

Did you know WCD’s in-house Creative Services agency specializes in both print and digital design? Not only do we have the all-around expertise, but we also have the production capabilities to print small and large format projects—from 10” brochures to 10’ banners!

It’s never been easier to produce your multimedia campaigns in one place. But don’t take our word for it—get immersed in some of our favourite creative campaigns!


03.12.2024

A Beginner's Guide to On-Demand Book Printing in Canada

Thinking of self-publishing your book? From autobiographies to photographic memoirs, the trend towards book printing on-demand is reshaping how authors and publishers approach the creation and distribution of books. With a vibrant literary culture and advanced printing technologies, Canadian writers and publishers have first-class access to an ecosystem that empowers self-publishing like never before. This guide delves into the essentials of on-demand book printing in Canada, offering valuable insights for anyone looking to navigate this new approach to publishing. We’ll get into: What is On-Demand Book Printing?Why Authors Choose to Self PublishThe Benefits of On-Demand PrintingHow to Approach Book Printing in Canada Key Considerations for Choosing a Canadian Book Printing Company You’ll learn the basics of this evolving industry, and key steps you can take to print your very own book on demand. Let’s get into it! What is On-Demand Book Printing? On-demand book printing is a printing process that empowers you to print books in specific quantities as needed, ranging from a single copy to a few hundred thanks to the nimble technology behind digital printing. This model is a departure from traditional bulk printing, offering a flexible and cost-effective solution for authors and publishers. Why Authors Choose to Self-Publish A primary motivator for self-publishing may be a desire for creative control over your book's content, design, and marketing. Self-publishing allows authors to retain full rights to their work, making decisions about the cover art, format, pricing, and distribution channels—all according to their vision and goals. Self-publishing can also lead to higher royalty rates compared to traditional publishing routes, offering authors a potentially better return on investment. Access to self-publishing platforms has lowered the barrier to entry, empowering authors to reach their audience directly without the need for approval from a publisher. For example, many authors now leverage their online audiences to market their books and sell them directly through their own website, using a print-on-demand method to order only as demand requires. This direct access empowers authors to share their unique voices and stories, catering to niche markets or specialized topics that might not attract mainstream readers. It’s the artists and small businesses that love to storytell—like photographers, business advisors, life coaches, poets, and more—that are greatly benefiting from this new approach to publishing. The Benefits of On-Demand Printing Book printing on-demand has many benefits when compared to traditional methods. Let’s take a look at a few. 1) Lower Costs Traditional printing methods often require large initial print runs, leading to high upfront costs and the need for storage space. On-demand printing eliminates these concerns by allowing authors and publishers to print books only as orders come in, dramatically reducing storage needs and minimizing the financial risk. This is particularly handy for independent authors and small publishers who may have limited budgets. 2) Eco-Friendly Option By producing books only when there is demand, you can cut down on the overproduction of unsold copies, meaning less paper consumption and waste. This sustainable approach aligns with growing consumer and industry interest in environmentally friendly solutions. 3) Flexibility to Update Content Because on-demand printing produces books in short runs, authors have the luxury of updating the content of their books between each run with ease. This is particularly handy if your book requires frequent updates to remain relevant, or if that first pass at editing didn’t quite make the cut. It also opens up opportunities for authors to customize books for specific audiences or to test different versions of their work. If these benefits sound worth the investment, read on for insights on how you can get started with book printing in Canada. How to Approach Book Printing in Canada Congratulations! You’ve decided to print your book. While there’s no one way to tackle the production of your piece, here are some general steps to follow before you can hit ‘print’. 1) Research Printers — When you’re looking for a company to print your book, search for printers that specifically offer on-demand printing services and who specialize in book printing in particular. See the section below for some key factors to take into consideration when choosing a service provider. 2) Prepare Your Manuscript — If you’re self-publishing, you’ll need to ensure your manuscript is entirely edited, formatted, designed, and ready for printing. It’s important to remember that your printer will not edit your manuscript for you, so however you deliver it to them is how it will turn out in production. Some printers will have an in-house creative services team that can help you with format and design. 3) Choose Your Book's Specifications — Decide on your book's size, the paper type, and binding. This includes decisions like whether your book will be hardcover or paperback and what style and aesthetic you want it to have. This is where budgets can drastically vary, so it’s good to come prepared with an understanding of your price range. 4) Request Quotes — Contact several providers to compare quotes. Prices can vary based on the book's specifications and the quantity ordered. Keep in mind that you get what you pay for when it comes to book printing, and sometimes investing a bit more to guarantee a quality product can save you headaches down the road. 5) Consider Distribution — Some on-demand printers offer distribution services, including direct shipping to customers and listings on major retail sites. If you choose to ship your product yourself, you may want to select a printer that’s within Canada to avoid hefty cross-border shipping fees. Get a free book printing quote online > Key Considerations for Choosing a Canadian Book Printing Company Here’s what we suggest you look for when selecting a Canadian book printing company. 1) Quality The quality of your book reflects on you as an author or publisher, so prioritizing printers that use high-quality materials is important. Look for companies that are transparent and request samples of their work to get a tangible sense of the final product's quality. 2) Turnaround Time While the appeal of on-demand printing includes not having to stockpile books, it's important to remember that on-demand means production times can vary. Ask about expected turnaround times to make sure they align with your publishing timeline, especially if you have specific launch dates in mind or are coordinating marketing efforts. 3) Customer Service If you're navigating the process for the first time, you’ll want a print partner that’s on your side! A responsive and helpful printing company can offer guidance, address your concerns, and provide updates throughout the printing process. Look for companies with positive reviews to get a sense of their reliability. 4) Creative Services Many book printing companies offer design assistance, which can be invaluable for creating a professional-looking book cover and interior layout. Opting for a printer that provides these services can save you time and effort, making the journey from manuscript to final piece feel like a breeze. Begin Your Book Printing Journey By leveraging the flexibility, cost-efficiency, and eco-friendly aspects of on-demand book printing, you can navigate the publishing landscape more effectively and bring your literary creations to eager readers with ease. Curious what it takes to launch your creation?

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01.30.2024

The Ultimate Valentine's Day Gift Guide: Personalised Gifts That Win Hearts

Ahhh, Valentine's Day—a tradition rooted in ancient history that has since evolved into a global celebration of love and affection. How endearing! For centuries, people have celebrated Valentine’s Day in honour of Saint Valentine, who symbolised love and devotion. Today, it’s a special time to show the people we cherish just how much we care. However, choosing the right gift – one that feels meaningful and heartfelt – can be a tricky endeavour. In an era of commercialised giving, there’s no better way to win your sweetheart over than creating a personalised gift made uniquely for them. Here’s why. Why Personalised Gifts Are Perfect For Valentine’s Day They're incredibly thoughtful — Personalised gifts require more thought and effort than off-the-shelf options. They show you've taken the time to think about what makes your relationship special.Unique and one-of-a-kind — Unlike store-bought gifts, personalised items are entirely unique. They’re tailored to your loved one's taste and personality, ensuring they’ll covet your gift for a lifetime.They carry emotional value — A personalised gift carries innate emotional value that just can’t be achieved through store-bought goods. It’s more than a gift—it's a memory and a piece of your shared story. Valentine's Day Personalised Gift Guide Whether you’re buying a Valentine’s Day gift for your significant other or want to show a friend how much you care, these gifting options are sure to elicit heartwarming smiles, all around. 1) Confetti photo frames Nothing says ‘I love you’ quite like a photo of a magical memory. Celebrate those moments with a sprinkle of fun using Curavate's confetti photo frames. With options including heart-filled confetti (perfect for the occasion) to rose gold glitter and a snowy setting, these creations have a unique snow-globe effect that will wow your loved ones.

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11.21.2023

From Your Hands to Their Hearts: Corporate Holiday Gifts & Decor for 2023

The holiday season is fast approaching—which means now is the perfect time to think about how you can make a lasting impression on your customers, employees, and partners. Lucky for you, our latest offerings are designed to add a touch of personalization and holiday spice to your upcoming gift-giving and event festivities, making this year's holiday experience that much more special (and simple)! Let’s dive into our favourite ways to make your holiday season both memorable and impactful this year, including: Local goods gift boxesBranded holiday cardsPersonalized holiday party invitations Custom corporate calendars, and more! Give the Gift of Curated Goods Meaningfully Made by Local Makers Creating heartwarming gifts for your customers just got a whole lot easier. Collaborating with Alberta creators, we've curated custom gift boxes full of premium products—all sustainably sourced from local makers you'll love. What's inside? Option 1 includes two stunning glasses from MTNPAK Glassware, gin from Burwood Distillery, tasty treats from The Shortbread Company and hand-crafted coasters from Kingwood Decor. Option 2 includes mouthwatering maple syrup from Wabanaki Maple, a custom-made tree ornament and wooden calendar stand from Rocky Mountain Creators, and a brand-designed calendar to go with it! The best part? We top both options off with personalized, custom-designed cards and address labels that add a tasteful touch of branding to every gift. Plus, we fully manage the kitting, packaging and mailing—making it a hands-off experience through and through! Send us a note to inquire about pricing and availability. Personalized Holiday Cards For An Extra Thoughtful Touch Sending out holiday cards is a time-honoured tradition, and working with us, you can elevate yours. Say goodbye to generic, store-bought creative and tap into designs that effortlessly align with your brand. With a personalized holiday card, you can send warm wishes to your customers and partners in a way that says "we care." Personalized Invitations & Décor For Memorable Holiday Parties Planning a holiday party? Imagine custom-designed invitations that capture the essence of your event, setting the tone for a memorable celebration. And when you arrive, every little detail — from the party favours to the table settings — is flawlessy thought out. Our in-house Creative Services design group specializes in bringing your vision to life, ensuring that every detail of your event's branding effortlessly reflects your unique theme.

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