Go Back

2021 Concert for Classrooms Raises $150,000 with WCD as Print and Signage Sponsor


2021 Concert for Classrooms Raises $150,000 with WCD as Print and Signage Sponsor

Founded by an Olympic Gold Medalist and a PhD Educator, Classroom Champions has a worthy mission—to empower children to thrive socially, emotionally and academically through the mentorship and mindsets of world-class Olympic and Paralympic athletes. The organization provides classrooms with live mentorship, technology and resources for teachers that make a real impact on students' lives.

On Friday, Nov. 5, the organization held its 7th annual Concert for Classrooms fundraiser in partnership with Mawer, featuring musicians Barney Bentall & The Cariboo Express. The fun-filled evening raised over $150,000 for Classroom Champions with 100 percent of proceeds going directly to program funding.

Concert for Classrooms 2021
Photo by Neil Zeller

Proud Print & Signage Sponsors

WCD has proudly supported Concert for Classrooms since its inception. This year, we participated as the event's official print and signage sponsor, working closely with event organizers to create an energetic atmosphere and memorable experience for guests.

Our Chairman, George Brookman took to stage as the event's official auctioneer, helping raise funds through a QR code enabled "virtual auction."

George at Concert for Classrooms
Photo by Neil Zeller

Since 2011, Classroom Champions has worked with over 25,000 students across seven countries, partnering with over 125 athlete mentors to provide support to underserved K-8 classrooms. Their Scaled Mentorship™ programs focus on improving students' Social and Emotional Learning (SEL) by building skills such as goal-setting, teamwork, fair play, perseverance and courage.

Vadim at Classroom Champions
Photo by Neil Zeller

To learn more about Classroom Champions and what you can do to support their mission, or to inquire about bringing a Classroom Champion to your child's school, visit their website at classroomchampions.org.


Ross Roy

Thank you WCD and George for your faithful, generous support. You have played a big part in this important fundraising event from the beginning with your generous donations of all the printed material, signage and George's personal participation. Thank you very much. Your contributions are helping make a difference for more kids in more communities.



WCD's 2021 Holiday Hours

Happy Holidays from the team at WCD! In the spirit of the holiday season and spending time with loved ones, our out-of-office alerts will be active during the following days: Open December 24 from 8am - 12pmClosed December 25 - 28Open December 29 - 30 from 8am - 4pmOpen December 31 from 8am - 12pmClosed January 1 - 3Open January 4, business as usual For inquiries, please call 1-800-267-2555 or email our Client Services team.

Read more


Announcing the Prairies 2021 Family Enterprise of the Year Award Recipient, WCD

Announcing the Prairies 2021 Family Enterprise of the Year Award Recipient, WCD Original news release published by Family Enterprise Canada We're proud to share that WCD has been selected as the recipient of the 2021 Prairies Family Enterprise of the Year Award (FEYA)! This honour was celebrated virtually at the Prairies FEYA celebration on December 9, 2021. About Family Enterprise of the Year Award The Family Enterprise of Year Award (FEYA) was established in 1986 to celebrate and promote the achievements of Canadian business families and the considerable contribution they make to the economic and social fabric of both their local communities and Canada as a whole. Each year, business families across Canada are nominated and recognized at regional FEYA celebrations. Each regional recipient is then considered for the National Family Enterprise of the Year Award, chosen by a volunteer selection committee and presented at the National FEYA celebration. FEYA is unique among business awards in Canada, as it does not only focus on traditional business metrics. Instead, the selection committee also looks at how well the family enterprise integrates best practices that benefit the business, the family and their communities. Having demonstrated significant capabilities in these regards, FEYA recipients are examples of excellence and are integral to Canada’s economic future. A Family Business Since 1952, WCD (formerly West Canadian Digital Imaging) has been a market leader in digital on-demand solutions for print and information. George Brookman, our former CEO and current Chairman, saw a need to evolve the business from a traditional microfilm and reprographic service provider to a modern document management company. In 2019, George decided to step back from his role as CEO. He appointed his daughter, Karen Brookman, as the our President and CEO, and her sister, Jennifer, as Vice-President of Marketing. Later in 2020, Karen's husband Allan Megarry joined WCD as our Chief Financial Officer. The family and entire leadership team are committed to upholding our corporate culture. We would like to give a warm congratulations to the other worthy finalists this year, Wallace & Carey Inc. and Doortech Manufacturing & Distribution Ltd.Watch our official FEYA video submission by clicking here. About Family Enterprise Canada Family Enterprise Canada is the national community for family business in Canada. Their goal is to ensure the long-term success and continuity of enterprising families and their family enterprises, across generations. Family Enterprise Canada empowers business families and Family Enterprise Advisors (FEAs) to thrive by providing a dynamic peer community, family-focused learning, relevant insights, a family enterprise specific designation and — together with our Foundation — a voice for all.

Read more


Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement

Celebrating Pride at WCD with Rob Steed, VP Partnerships & Client Engagement We are proud of the diverse individuals that make WCD's culture one that is entrepreneurial, creative and caring. We also recognize there is always work to do in creating a more inclusive workplace where everyone feels empowered to be themselves. This Pride Week, our leadership team is committing to joining the conversation and taking steps toward a more diverse and inclusive future. In celebration of Calgary's Pride Week, we interviewed our Vice President of Partnerships & Client Engagement, Rob Steed, to learn more about what Pride means to him as a member of the LGBTQ+ community. What does Pride mean to you and your family? For me, pride means being authentic and proud with who you are without having to hide your identity. It’s about loving yourself and not feeling ashamed or scared. Growing up in rural Nova Scotia was tough. I was isolated in a very small town where gay people were not open about their sexual orientation. Things changed slightly when I moved to PEI for university and eventually to Calgary with a friend, but it was never easy. Fast forward a few decades and it wasn’t until I was almost 40 that I was truly comfortable with my true self, and now I think, “what a waste”. I think of all the time spent trying to create a personality that fit with people around me, and it’s something I hope people will not have to continually go through in the future. How will you be celebrating Calgary Pride this week? I will be celebrating with my husband and son. Tyler and I have been together for 22 years. We will celebrate our 12-year wedding anniversary on August 29, during Pride week. We plan to take in as many virtual events as we can with our son. Rob Steed (Centre) and Family How do you show support for diversity and inclusion in the workplace year-round? I’m open. I no longer hide who I am, and I relate to many of my personal stories when talking about business problems. Many of my clients and colleagues have met my husband and supported us while we were going through the adoption process with our son. When you step into my office, you will see personal photos and memories that celebrate our family. What is your advice to businesses who want to be better allies to the LGBTQ+ community? First and foremost, be supportive and treat everyone fairly no matter of race, religion, or sexuality. Secondly, get involved and participate in community events and help with charitable donations that directly help our at-risk youth who may living in a dangerous environment. Lastly, I would recommend that all businesses take the time to find those professional organizations that support our community both professionally and personally. Several years back, I joined the Calgary-based Pride in Business group and it’s been so great to make connections. Not only did I make friends in the group, but I was able to connect with TD Bank to help my son start a small business which never would have been possible without this wonderful organization. Show Your Pride Calgary Pride Week takes place August 27 - Sept 6, 2021. Learn more about the week's festivities and what you can do to get involved by visiting www.calgarypride.ca.

Read more

Share to:

  • Facebook
  • Twitter
  • LinkedIn